Surviving Rising Metal Prices for Jewelry Business Owners It’s inescapable – high prices are here to stay.  The recent surges in inflation have left us all with higher grocery bills, gas prices, and many other expenses that leave our wallets feeling lighter and our bank accounts lower than ever before. And for those of us who work with precious metals – we’ve had it even harder. From having to make Jewelry for MORE than we sold them for to explaining price increases to shocked wannabe repeat customers, the rising price landscape has caught many Jewelry makers unaware.  I have good ..read more

“Fear was running the show – not me” That was the realization I had last week as I went on a journey of self-discovery. I had been thinking about “expansion” and what the word meant for me and my business. And as I thought about it – all my deepest fears came welling up to the surface. I reached out to some people I trusted most – and they came through for me. They gave me some actionable advice that enabled me to work through the fear – and today I want to share what I learned with you. In this episode, you’ll discover:  [00:48] Why playing not to lose is keeping you from winning  ..read more

Struggling to make daily jewelry sales a reality in your jewelry business? Here’s how to change that. Growing a thriving jewelry brand that has consistent, daily sales as the norm is not rocket science or a mystery. It does take a focus on the right actions daily, though – a focus on revenue-generating sales activities.  If I had to start from scratch (which I have had to do several times in my career), I’d do many things differently.. Recently, I was asked – “What would I do if I had to start over and make daily sales within a 30-day period because I didn’t have time to waste?” And sin ..read more

Hi, Tracy here! Today’s episode is all about using TikTok to sell Jewelry.  I interview Susan George from Mediary Marketing, and let me tell you, she’s THE person to go to when talking TikTok Shop. Susan started out as a professional musician but switched to social media and eventually became a social media brand strategy expert.  Right after having a baby, the pandemic hit.  But that didn’t stop her!  Her husband built her a home studio and she switched from Instagram to TikTok because she loved the community aspect and how it allowed her to make more personal connections ..read more

Discover the Secret to a Cohesive Jewelry Brand Hey there, jewelry enthusiasts! I’m thrilled to invite you on an exciting journey into the world of jewelry branding with our latest podcast episode. Whether you're just starting out or looking to elevate your existing brand, this episode is packed with insights that will help you create a cohesive and captivating jewelry brand. We all know the challenges of standing out in a saturated market. The good news? It’s totally achievable! I wasn’t always a branding expert. In fact, I started out just like many of you—full of creativity but unsure how ..read more

Hey there, jewelry mavens! Tracy Matthews here, live from Newport Beach where I'm celebrating my niece's graduation. This week, I've got something super exciting lined up for you on the Thrive by Design podcast. Last week's episode on “The Energetics of Daily Sales” got such a fantastic response that I decided to dive even deeper into one of the hottest topics in jewelry marketing – connecting with your audience on social media. Let's face it, online marketing is a whole different ball game compared to face-to-face sales. It's all about building relationships and having meaningful conversati ..read more

Hello, beautiful creators! Today, I want to dive deep into the energetics behind achieving daily sales in your business. This topic is near and dear to my heart because understanding and harnessing this energy has been a game-changer for me and countless other jewelry designers. The Role of Energy and Alignment Everything is energy. Everything that you put out there reflects the energy you have inside you. When you align your energy with what you desire – like increasing your daily sales – you will manifest more effectively. It's not just about having a positive attitude: it's about having cl ..read more

Sabrina Nussbaumer is a woman with a hell of a backstory.  She’s also got great bangs, but more importantly, she has handled a crazy number of challenges, and come out the other side with a powerful story to tell. In 2011, Sabrina was in the depths of an alcohol addiction. She was going to school for fine arts… and blew all her scholarship money at the bar.  Not only did she have to drop out of college and take a job in a hellishly hot factory to make ends meet, but she lost touch with the creative spark that had always filled her. Working in 90+ degree heat every day convinced her ..read more

It’s my birthday! I know I’m incredibly blessed… and that the abundance I have today is the result of some hard lessons I learned a few birthdays ago.  Today, I want to share the most important gift I ever received — the lesson that took me from struggling artist to thriving business owner. You see, I didn’t start out as the CEO type. I was an artist, and I just wanted to make beautiful pieces. Like many creatives, I didn’t even think about building a system that would make that art sustainable… and so, like many creatives, I ended up broke, panicked and burned out. Until my account ..read more

When Lindsey Kirk’s husband came home and told her how much he was struggling at his swing shift factory job, she knew they were at a crossroads. He was stretched too thin, trying to cover too many roles and shifts… and when his boss told him that all he needed to get paid a whole lot more was a bachelor’s degree, Lindsey knew that in spite of her feeling of panic, it was time to take her jewelry business to the next level. Lindsey was the only female student in her cohort of the metal smithing program at Gem City College in Illinois, and when she graduated, she and her mom rented a studio sp ..read more