Episode 474: It’s My Birthday! A Dramatic Reading of the First Chapter of My Book
Flourish & Thrive Academy Blog
by Tracy Matthews
23h ago
It’s my birthday! I know I’m incredibly blessed… and that the abundance I have today is the result of some hard lessons I learned a few birthdays ago.  Today, I want to share the most important gift I ever received — the lesson that took me from struggling artist to thriving business owner. You see, I didn’t start out as the CEO type. I was an artist, and I just wanted to make beautiful pieces. Like many creatives, I didn’t even think about building a system that would make that art sustainable… and so, like many creatives, I ended up broke, panicked and burned out. Until my account ..read more
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Episode 473: She’s Supporting Her Husband Through School With Her Jewelry Business with Lindsey Kirk
Flourish & Thrive Academy Blog
by Tracy Matthews
1w ago
When Lindsey Kirk’s husband came home and told her how much he was struggling at his swing shift factory job, she knew they were at a crossroads. He was stretched too thin, trying to cover too many roles and shifts… and when his boss told him that all he needed to get paid a whole lot more was a bachelor’s degree, Lindsey knew that in spite of her feeling of panic, it was time to take her jewelry business to the next level. Lindsey was the only female student in her cohort of the metal smithing program at Gem City College in Illinois, and when she graduated, she and her mom rented a studio sp ..read more
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Episode 472: 5 Ways to Get Consistent and Stand Out With Social Media Marketing – This Week
Flourish & Thrive Academy Blog
by Tracy Matthews
2w ago
If you’ve been reading this blog for a while, you know I love you. Right? I really do love you guys, but today I’ve gotta bring some tough love to the conversation.  We’ve got to talk about the state of social media content for jewelry businesses…  Because a lot of jewelry designers are just totally missing the mark here.  It’s boring, pushy, cringe, or some combination of all three. And I hate having to say that, because it’s not their fault.  Jewelry designers are not trained to be professional marketers! But it’s our job to figure out how to create social media content ..read more
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Episode 470 Bonus: How to Know When You’re Done — and What to Do Next
Flourish & Thrive Academy Blog
by Tracy Matthews
1M ago
What are you done with?  To answer this profound question, this week we’ve got a special double-barrel episode release on the Thrive by Design podcast — How to Double Your Sales in Half the Time, and How to Know When You’re Done.  Both episodes are intended to shake you up out of the parts of your life where you’re stuck and know it’s time for a change…  The type of change that HAS to happen when parts of your life have become too painful or too uncomfortable to keep on doing the same things, over and over again. You know… the ‘rock bottom’ moment.  Asking what I ..read more
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Episode 470: How to Double Your Online Sales in Half the Time
Flourish & Thrive Academy Blog
by Tracy Matthews
1M ago
Today’s show is all about doubling your online sales, with a few simple strategies that always work.  I’m rolling solo today, because I want to talk you through a handful of techniques that can absolutely transform your business. These ideas are not super complicated, they don’t require you to be some kind of tech genius, and best of all, they start working immediately.  But before we get to that, a quick message:  If you’re serious about increasing your sales in a short period of time, I’m here to help you do that. Our Train Your Customers to Buy from You Online program (TYC ..read more
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Encore Episode #422: She’s On Track to Triple Her Sales This Year… Here’s How She Did It!
Flourish & Thrive Academy Blog
by Tracy Matthews
1M ago
Is your jewelry business really just an expensive hobby right now?  If you have to make jewelry, but you also have to make it a viable business, today’s episode of the Thrive by Design podcast is for you. Erin Kandoll quit her jewelry business just as the pandemic was starting, because she didn’t think it would ever be able to support her family. With her husband at sea 8 months a year, she needed to make sure she and her kids were secure, and her jewelry biz wasn’t doing it.  She sold all her equipment, got rid of her old inventory… and then stumbled upon Thrive by Design. She list ..read more
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Episode 469: How Shifting Focus Increased Her Cash Flow and Growth with Antoinette Elizabeth
Flourish & Thrive Academy Blog
by Tracy Matthews
1M ago
There are times in your jewelry business where you might have to take a hard pivot to get what you really want.  That’s where Antoinette Elizabeth found herself last year, and today on Episode #469 of the Thrive by Design podcast, she shares how she navigated that incredibly tough crossroads in her business.  For years, Antoinette Elizabeth ran Your PRANA, a thriving mineral gallery in New Zealand. She and her team fossicked for stones all over New Zealand, designing unique pieces and doing traditional carvings with what nature gave them. But when a huge storm cut off tourism to Ant ..read more
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Episode 468: How to Leverage In Person Events to Grow Online Sales (and Get 200 New Email + SMS Subscribers in 3 Days)
Flourish & Thrive Academy Blog
by Tracy Matthews
1M ago
When was the last time you added 50, 100 or 200 new subscribers to your email list? It might not be intuitive, but every festival, trunk show and trade show you sell at is a goldmine for growing your online sales. And if you have no idea how you would pull those kinds of numbers at a live event, buckle up. Today’s episode is a re-release, because it’s just too damn good to forget.   Alex Boxall, from Alex Kathlyn Accessories, is a graduate from our last Train Your Customers to Buy From You Online program. Today on Thrive by Design she shares some of the incredible results she’s seei ..read more
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Episode 467: How to Get Loyal Repeat Customers Returning to Buy From Your Website in 90 Days or Less
Flourish & Thrive Academy Blog
by Tracy Matthews
2M ago
What would life be like if 80% of your customers came back to buy from your website again… and again… and again? It might sound crazy, but it’s possible! This week on the show we have our Head Coach, the fabulous Chelsea Farmer of HorseFeathers Gifts, here to teach you exactly how she does it. Chelsea is our top online sales trainer who will be leading the upcoming Train Your Customers to Buy from You Online Program (kicking off on April 23rd), where she will be teaching a whole module on brand loyalty, full of strategies to keep customers coming back every time you release a new collection ..read more
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Episode #466: What’s Working in 2024 to Increase Your Website Traffic
Flourish & Thrive Academy Blog
by Tracy Matthews
2M ago
Want the best 2024 strategies to drive more traffic to your website and sell more online? I’m sharing a bunch of super valuable data and statistics with you that prove how powerful online sales still are when growing your jewelry company (and that show you where to focus your efforts).  I also walk you through how to holistically think about all of the different online sales channels available today and how to uplevel your marketing and visibility with some crazy-effective tactics! Join me to learn how to build a multi-omnichannel brand that sparks more sales and repeat customers! Here’s ..read more
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