HBR » Marketing
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Find new ideas and classic advice on marketing for global leaders from the world's best business and management experts.
HBR » Marketing
1w ago
Areas with more ad spending were less likely to punish BP at the pump ..read more
HBR » Marketing
1w ago
When a new technology emerges, incumbents frequently try—unsuccessfully—to either leap to it or defeat it. There’s a third, often superior, option ..read more
HBR » Marketing
1w ago
Achieving the full profit potential of each customer relationship should be the fundamental goal of every business. The logic is as simple as it is compelling ..read more
HBR » Marketing
1w ago
Don't pin your hopes on the rising savings rate. Consumers aren't going to spend the cash and reinvigorate the economy; instead, they're using it to pay ..read more
HBR » Marketing
2w ago
The author of this article says he would be the last one to argue that the approach described here is a complete view of marketing. Then again, he is convinced that the approach enables marketers to achieve three important objectives. First, it enables them to identify the markets in which their companies have the best ..read more
HBR » Marketing
1M ago
Companies have developed "mass customization" tools that allow customers to design their own products; and social media lets people get input from friends ..read more
HBR » Marketing
1M ago
Why do we pay more for an orange with a Sunkist sticker? Because inspecting the outside of the orange doesn't guarantee the quality of what's inside ..read more
HBR » Marketing
1M ago
Yes, new media give us powerful tools and speed—but that’s not enough ..read more
HBR » Marketing
1M ago
Lee Iacocca did it. Dieter Zetsche of Daimler Chrysler tried it. Now Ed Whitacre, General Motors' new chairman, has become his company's television advertising ..read more