On today's Billboard Insider podcast, OAAA President and CEO Anna Bager highlights the out of home stories to watch in 2024 and what brands are saying about out of home. What are some important stories to watch in 2024 2024 is an election year that's going to be huge and will be very interesting to follow.  It's not only a presidential election year in the US, it's an election year globally.  Next year over half of the world's population will be voting which means that messaging is going to be incredibly important.  It's a huge opportunity for our industry especially I think in ..read more

  On today's Billboard Insider podcast, SignBird founder John James talks about how drones can help you market your out of home company more effectively. John give us an overview of SignBird and what you and your team do. John James, SignBird We capture out of home on camera: drone in the sky; camera mounted on a car; or boots on the ground.  SignBird's job is to improve the way out of home is captured on camera. What's new at SignBird over the past year? Last September we were acquired by Outdoorlink.  It's been a fantastic transition.  We're grown our team.  We've ad ..read more

  On today's podcast OAAA President and CEO Anna Bager talks about the top stories of 2022, issues to watch in 2023 and new initiatives for independent out of home companies. What are some out of home stories to watch in 2023? Anna Bager, President and CEO, OAAA Keeping an eye on the economy...I have a strong sense that we're going to be fine... Signal loss, cookies going away, changing to IOS 14 and now changes in Android will happen...mobile ID's are going away...this is an issue...You are seeing the results of that signal loss...in particular on the digital side. On the privacy end the ..read more

Today's podcast guest is Jim Johnsen, a managing director at the out of home investment banking firm Johnsen Fretty talks about out of home valuations and the out of home debt and equity markets. Here are the highlights. A healthy out of home transactions market. The market is healthy with lots of buyers and sellers at the moment.  On a scale of 1 to 10 it's somewhere between an 8.5 and a 9. Jim Johnsen, Managing Director, Johnsen Fretty Where are billboard cashflow multiples Somewhere between 10-13 times is where we are seeing things go off... An active pool of buyers The pool of buyers ..read more

On today's Billboard Insider podcast out of home banker Nick Gonzales talks about the out of home debt markets.  Nick's bank seeks $1-20 million out of home loans. Here are the highlights. On July 1 Metro Phoenix Bank was acquired by Alerus Financial Corporation. What does the acquisition mean for out of home borrowers? Nick Gonzales, Alerus Financial Corporation We're really well positioned to reach a much larger swath of the out of home industry...It's going to give us the capital...to reach some of these bigger operators...A little bit about Alerus.  They are out of Grand Forks, N ..read more

On today's Billboard Insider podcast, Blackbird Media CEO Chenault Saunders and President Prentiss Nelson talk about giant digital billboards. Some highlights of the interview The Nashville Sign Blackbird Media owns a spectacular 36' by 38' digital sign in Nashville.  Tell us the story about how it came about. My grandfather...bought that sign in the 50's...It had been a coco-cola perm.  It was a big static thing.  It had a time and temp.  So he operated a business there for many years.  We started to explore the opportunity to take it digital and ended up having ot go ..read more

  On today's Billboard Insider podcast we talk with out of home sales expert Kevin Gephart.  Kevin has 37 years experience selling advertising including 12 years selling our of home advertising.  He co-published The Ultimate Out of Home Sales Guide together with Billboard Insider. Some highlights of our interview. On the importance of qualifying prospects We had a phenomenal rep in our sales department.  She was fearless.  She would get on the phone with anybody.  I heard her back in the corner saying these incredibly brilliant things to these prospects on the pho ..read more

On this week's Billboard Insider podcast Dave Westburg interviewed SignBird founder John James and Formetco Digital Billboard Sales Manager Britt McConnell about how to effectively market digital signs. John James, Signbird John, what's in a good sign photo? The common denominator that everybody can agree on is that...there should be traffic in every photo and brakelights.  There should be cars in every photo because that is who we are trying to reach...That is so crucially important whether it's a approach photo or a closeup photo or a glamour shot or a drone shot.  The common denom ..read more

Today's podcast guest Justin Powell talks about founding Huntington Billboards in the middle of the 2009 great recession and growing the company to 1,800 displays over 13 years. Some of the highlights. How did you enter the out of home business? Justin Powell, Founder and President, Huntington Outdoor I graduated from college.  I was 20 years old...  I made a big list.  I called it my new venture checklist.  Everything from restaurants...to insurance companies, on and on and on...my cousin and uncle actually came to me and said Justin there's this billboard down on 75.  ..read more

On today's podcast billboard valuation expert Paul Wright from SignValue gives his opinion of the big three and says that post pandemic values will be higher than pre-pandemic values. Here are the highlights. On Lamar Advertising Well, Lamar, like the other public companies had a great third quarter compared to 2020 but that can be a little bit misleading with all of the companies.  Revenues are up two and three fold at each of the public companies.  But Lamar has done a good job of controlling lease costs.  Their revenues are growing up 23-24% in the third quarter and they’re j ..read more