Jim Johnsen: The Pool of Buyers is Better Than I’ve Ever Seen
The Billboard Insider Podcast
by Dave Westburg - Billboard Insider
3w ago
Today's podcast guest is Jim Johnsen, a managing director at the out of home investment banking firm Johnsen Fretty talks about out of home valuations and the out of home debt and equity markets. Here are the highlights. A healthy out of home transactions market. The market is healthy with lots of buyers and sellers at the moment.  On a scale of 1 to 10 it's somewhere between an 8.5 and a 9. Jim Johnsen, Managing Director, Johnsen Fretty Where are billboard cashflow multiples Somewhere between 10-13 times is where we are seeing things go off... An active pool of buyers The pool of buyers ..read more
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Nick Gonzales is Bullish on Out of Home Lending
The Billboard Insider Podcast
by Dave Westburg - Billboard Insider
3w ago
On today's Billboard Insider podcast out of home banker Nick Gonzales talks about the out of home debt markets.  Nick's bank seeks $1-20 million out of home loans. Here are the highlights. On July 1 Metro Phoenix Bank was acquired by Alerus Financial Corporation. What does the acquisition mean for out of home borrowers? Nick Gonzales, Alerus Financial Corporation We're really well positioned to reach a much larger swath of the out of home industry...It's going to give us the capital...to reach some of these bigger operators...A little bit about Alerus.  They are out of Grand Forks, N ..read more
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Chenault Saunders: Giant Signs Sell Themselves
The Billboard Insider Podcast
by Dave Westburg - Billboard Insider
3w ago
On today's Billboard Insider podcast, Blackbird Media CEO Chenault Saunders and President Prentiss Nelson talk about giant digital billboards. Some highlights of the interview The Nashville Sign Blackbird Media owns a spectacular 36' by 38' digital sign in Nashville.  Tell us the story about how it came about. My grandfather...bought that sign in the 50's...It had been a coco-cola perm.  It was a big static thing.  It had a time and temp.  So he operated a business there for many years.  We started to explore the opportunity to take it digital and ended up having ot go ..read more
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Kevin Gephart on the Ideal Out of Home Client
The Billboard Insider Podcast
by Dave Westburg - Billboard Insider
3w ago
  On today's Billboard Insider podcast we talk with out of home sales expert Kevin Gephart.  Kevin has 37 years experience selling advertising including 12 years selling our of home advertising.  He co-published The Ultimate Out of Home Sales Guide together with Billboard Insider. Some highlights of our interview. On the importance of qualifying prospects We had a phenomenal rep in our sales department.  She was fearless.  She would get on the phone with anybody.  I heard her back in the corner saying these incredibly brilliant things to these prospects on the pho ..read more
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Digital Billboard Marketing with Signbird’s John James and Formetco’s Britt McConnell
The Billboard Insider Podcast
by Dave Westburg - Billboard Insider
3w ago
On this week's Billboard Insider podcast Dave Westburg interviewed SignBird founder John James and Formetco Digital Billboard Sales Manager Britt McConnell about how to effectively market digital signs. John James, Signbird John, what's in a good sign photo? The common denominator that everybody can agree on is that...there should be traffic in every photo and brakelights.  There should be cars in every photo because that is who we are trying to reach...That is so crucially important whether it's a approach photo or a closeup photo or a glamour shot or a drone shot.  The common denom ..read more
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Justin Powell on growing to 1,800 faces in 13 years.
The Billboard Insider Podcast
by Dave Westburg - Billboard Insider
3w ago
Today's podcast guest Justin Powell talks about founding Huntington Billboards in the middle of the 2009 great recession and growing the company to 1,800 displays over 13 years. Some of the highlights. How did you enter the out of home business? Justin Powell, Founder and President, Huntington Outdoor I graduated from college.  I was 20 years old...  I made a big list.  I called it my new venture checklist.  Everything from restaurants...to insurance companies, on and on and on...my cousin and uncle actually came to me and said Justin there's this billboard down on 75.  ..read more
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Paul Wright Says Post Pandemic Values Will Exceed Pre-Pandemic Values
The Billboard Insider Podcast
by Dave Westburg - Billboard Insider
3w ago
On today's podcast billboard valuation expert Paul Wright from SignValue gives his opinion of the big three and says that post pandemic values will be higher than pre-pandemic values. Here are the highlights. On Lamar Advertising Well, Lamar, like the other public companies had a great third quarter compared to 2020 but that can be a little bit misleading with all of the companies.  Revenues are up two and three fold at each of the public companies.  But Lamar has done a good job of controlling lease costs.  Their revenues are growing up 23-24% in the third quarter and they’re j ..read more
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Collin Huber on what to ask when you buy or replace a digital billboard
The Billboard Insider Podcast
by Dave Westburg - Billboard Insider
3w ago
Today’s podcast guest is Collin Huber, Out of Home Advertising Market Manager for Daktronics.  Collin talks about what to ask when you buy or replace a digital billboard and why mils matter. Here are the highlights What are some questions digital billboard buyers overlook? Collin Huber, Market Manager - Out of Home Advertising, Daktronics From a product perspective it’s important to ask what capabilities of this display exist to make sure the sign is looking as good at the end of its life as it does when it is first fired up. Another thing to consider is what the expected lifetime really ..read more
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Jonathan Gudai says with a return of audiences there is a return of dollars.
The Billboard Insider Podcast
by Dave Westburg - Billboard Insider
3w ago
On today's Billboard Insider podcast Adomni founder Jonathan Gudai talks about how out of home is recovering and what he thinks of the capital flowing into programmatic out of home. Here are the highlights. How is out of home recovering from covid? We feel like we are back right now.  We expected Q3 and Q4 to have the lions share…but we were surprised by Q2…there was a huge spike and audiences started to move earlier in Q2 than we had forecasted…there are certain venue types that are stronger: digital billboards rode out the wave in a lot more stable way than indoor.  But…people are ..read more
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John James on his proudest OOH sale and what your website needs to effectively market your signs
The Billboard Insider Podcast
by Dave Westburg - Billboard Insider
3w ago
Today’s podcast guest is John James, the founder of SignBird.  Today John talks about selling billboards for Lamar, his proudest out of home sale and what your website needs to effectively market your signs. On getting into out of home My first job out of college – I was working on political campaigns and I was doing different things…in some of our marketing for that particular campaign we looked at doing billboards and that was mainly because the competitor was using out of home.  And that’s where I first took a deep dive into what out of home is all about and ended up working at La ..read more
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