Visuals: https://getbehindthebillboard.com/episode-56-james-day/ Episode #56 features one of the sharpest snappers currently working in the business. And one of the nicest and most charming guests we’ve had on the show. It’s James Day on Good Friday folks - what more could you want?! James has had his name attached to some of the most iconic award winning billboards of the past 30 years. But it all started in a dark smoky place a long time ago… “I spent quite a lot of time in the photography room at school. Well I say photography room, it was more like a smoking room. Everyone used taking phot ..read more

Visuals: https://getbehindthebillboard.com/episode-55-jo-moore Episode #55 has a bit of everything. Mostly it has the charming, humble and uber talented Jo Moore, ECD at House 337, discussing her OOH work. In particular we chatted about the domestic violence campaign for Women’s Aid that ran during last year’s World Cup. “He’s coming home” was a chilling reminder of the domestic abuse suffered by women during major tournaments. The poster (and film which is equally brilliant) gained huge publicity and awareness on virtually no budget. It led us to a wider debate on how small but important clie ..read more

Visuals: https://getbehindthebillboard.com/episode-54-emma-brooke For episode #54 we spoke to Emma Brooke, Writer and Creative Director at Leo Burnett and originator of some of the very best OOH work in recent years for the BBC. We started with her campaign for Peaky Blinders which featured fan art from devotees of the show. This big bucket of UGC resulted in over a dozen brilliant pieces of outdoor that stood out from your everyday air brushed advertising image thanks to their gritty hand crafted style. Whether it was Tommy, Polly or Arthur - the image always appeared fresh and unique. The fi ..read more

Visuals: https://getbehindthebillboard.com/episode-53-david-masterman/ Episode #53 of the podcast features the super talented ever ebullient Dave Masterman.   It was a great session that encompassed Dave’s incredible collection of OOH work both as creative and CD. Many highlights: VW, Marmite, Kit Kat, Mr Kipling and esp Ben & Jerry’s - the homemade look ‘n feel still fresh today. More up to date work included the audio mnemonic led Domin-oh-hoo-hoo campaign which works surprisingly well on murals and special builds. We finished on ‘I Spy Maynard’s’ (Wine Gums) which is possibly the u ..read more

Visuals: https://getbehindthebillboard.com/episode-53-mark-masterman/ Episode #53 of the podcast features the super talented ever ebullient Dave Masterman.   It was a great session that encompassed Dave’s incredible collection of OOH work both as creative and CD. Many highlights: VW, Marmite, Kit Kat, Mr Kipling and esp Ben & Jerry’s - the homemade look ‘n feel still fresh today. More up to date work included the audio mnemonic led Domin-oh-hoo-hoo campaign which works surprisingly well on murals and special builds. We finished on ‘I Spy Maynard’s’ (Wine Gums) which is possibly the ul ..read more

Visuals: https://getbehindthebillboard.com/episode-52-mark-tutssel-part-2/ Part 2 of our conversation with Tuts took us to the very heart the world’s most famous fast food brand. We spoke at length about McDonald’s and Tuts incredible time at the helm of the account, first in London, then Chicago, then around the world. There was so much work it would’ve been impossible to cover it all. But we’re pretty sure we got the best bits: Golf, Mouse-holes, Hot dog, 20p, Fresh Salads, Milkshake and our absolute favourite, Sundial (featured on Episode 5 with creative team Vince Cook & Gary Fox-Rob ..read more

Visuals: https://getbehindthebillboard.com/episode-51-mark-tutssel-part-1/ Mark Tutssel aka ’Tuts’ Part 1 To say we’re excited about our latest guest on the podcast is somewhat of an understatement. Mark Tutssel aka ’Tuts’, is one of the biggest names in the business. And when it comes to billboards and OOH, he has few rivals. His overall award record is staggering - 600 Cannes Lions, inc 10 Grand Prix, two D&AD Black Pencils, the first ever White Pencil, 25 D&AD Yellow Pencils, Grand Clios and many more - you name, he’s won it. And he’s won just about all these gongs at one agency, Le ..read more

Visuals: https://getbehindthebillboard.com/episode-50-david-kolbusz/ BtB in 2023. And who better to kick off the year and podcast #50 than David Kolbusz, CCO of Orchard New York. A man of many talents and looks. And a blast of fresh air to blow away the January blues. We actually spoke before Christmas on a crisp winters day in New York. In fact it was Thanksgiving as we recall, so we’re hugely appreciative of DK’s time on such a big day Stateside. The sun was out and through his bedroom window we could hear birdsong from Central Park and sirens from downtown Manhattan (it’s a very big window ..read more

Visuals: https://getbehindthebillboard.com/2022/12/31/episode-49-best-of-2022/ Of all the end of year lists, this is obv the one you’ve been waiting for. Yes, it’s Behind the Billboard’s Best of 2022. And what a year it’s been. So much great work to choose from. Digital posters, traditional posters, fly posters, posters made from fruit juice, posters towed by horse drawn carriages, posters of cute cats and dogs, posters with 500 different executions in the campaign. Posters that had been put up wrong. Posters that came alive at night. And then there’s posters for yoghurt. Yes amazing ooh work ..read more

Visuals: https://getbehindthebillboard.com/2023/01/31/episode-48-scott-silvey/ You wait for a D&AD black pencil winner for nearly 50 episodes…then two come along at once. Shelley Smoler for The Zimbabwean last time and now Scott Silvey for Hopeline 19. We talked about the work in depth and discovered how the campaign actually put Scott and the creative team Darren Beresford & Richard Gayton at the forefront of the pandemic, talking and listening to nurses and doctors trying to cope with Covid. A brilliant campaign that shone the spotlight on these amazing people who keep this country o ..read more