Behind The Billboard
264 FOLLOWERS
A podcast series behind the people, posters, and preposterous ideas that have changed the landscape of Out-of-Home advertising.
Behind The Billboard
3w ago
Visuals: https://getbehindthebillboard.com/episode-71-steve-hudson
Podcast episode #71 features the super talented Steve Hudson.
Not only is Steve one of the industry’s most awarded creatives, he’s a brilliant director and also the founder of The Power of Advertising (TPOA) platform.
We covered a great deal in the hour or so together, in particular Steve’s prolific time at BBH where together with creative partner Victoria Fallon, he created iconic work for Audi, Levi’s, Polaroid, one2one, Electrolux and more.
Obv we focused on the billboards and two campaigns in particular.
For Levi’s the Orig ..read more
Behind The Billboard
1M ago
Visuals: https://getbehindthebillboard.com/episode-70-paul-banham
Can you project the two moons from Mars into the night sky?
Can you sell over 1,000,000 lights in the world’s tallest building?
Can you build an underwater mobile phone store to sell a waterproof phone?
These are just some of the questions, answered by MullenLowe MENA CCO Paul Banham on episode #70, where we take a deep dive into life as a creative in Dubai.
It’s an absolute fascinating chat and one we’ve been wanting to have for ages. We caught up Paul on a flying visit to London.
So we sat down with tea and flapjacks and a mic ..read more
Behind The Billboard
2M ago
Visuals: https://getbehindthebillboard.com/episode-68-dan-and-hugh
Episode #68 features two titans of the industry, huge characters with oodles of charm, awards and humility. Yep, we’re talking to ourselves, finding out what’s going on in each of our worlds.
We covered the following:
Watch advertising in Geneva Airport
Three dimensional screen mapping in Barcelona and New York
The delayed launch of Hugh’s novel
The billboards at the end of our streets
News of upcoming guests including Rachel Miles and the billboards hidden within her brilliant BBC Olympics promo
Digital ads on th ..read more
Behind The Billboard
3M ago
Visuals: https://getbehindthebillboard.com/episode-67-matt-lever
We’re back folks. Dry BtB Jan is over. And we’re starting the year with a belter in Matt Lever.
Multi talented.
Multi awarded.
Funny.
Charming.
Loves a big idea.
Loves a gag.
And loves the in-house BtB flapjacks.
We spent a leisurely hour with Matt chatting billboards, from his very first one for Macallan that he bizarrely spotted while on holiday in New York…to DOH anti-smoking, Tfl, Trident Gum, Gym Box and closing on Breast Cancer Now and the perfectly pitched topical work that ran during the Women’s World Cup.
Listen out too ..read more
Behind The Billboard
5M ago
Visuals: https://getbehindthebillboard.com/episode-65-dan-fisher
Podcast episode #65 features Dan Fisher, Global ECD at Ogilvy and WPP, the man behind a vast portfolio of award-winning billboards and the owner of a classy beard.
With Christmas nearly upon us, it was most apt we discussed the brilliant “I spent it on myself” Harvey Nichols campaign which on its own could’ve filled an entire episode. Listen out for how Dan had to haggle on the price of gravel to get the campaign through. A real lesson in the lengths you have to go to for great work. We also covered The Sunday Times Rich List and ..read more
Behind The Billboard
5M ago
Visuals: https://getbehindthebillboard.com/episode-64-neil-dawson
Episode #64 features Neil A Dawson.
We spent a lovely couple of hours discussing his career which has featured many iconic billboards, notably the VW surprisingly ordinary prices campaign. Classic VW. Classic DDB. Every one of them a cracker with Weddings still the most awarded print ad of all time. Neil drew us a billboard live in the studio, recreating his first ever billboard for Sanyo. We also discovered what the ‘A’ stands for, if he is related to our Dan Dawson and of course Clive Pickering, Neil’s partner for many years o ..read more
Behind The Billboard
6M ago
Visuals: https://getbehindthebillboard.com/episode-63-guy-murphy
Episode #63 features our first ever planner, which seems a bit overdue considering the best planners are often the best creatives and vice versa. And we’ve haven’t got just any old planner, but one who’s been round the block with tread to spare. Guy Murphy many things: award-winning strategist, big creative thinker, agency leader, but also someone who just loves ideas and the chat about strat and tech and how they’re all joined up. Plus he’s a footy fan. All of which makes him perfect for the pod.
Guy started his career at the ho ..read more
Behind The Billboard
6M ago
Visuals: https://getbehindthebillboard.com/episode-62-peter-souter
Rarely have we had such a talented, humble and unanimously respected guest as Peter Souter. Our teaser earlier this week had an amazing response with many waxing lyrical about his creative talent and what a great person he is. So we’re hoping this episode lives up to the hype.
We talked about any and everything. And managed to fit in some OOH along the way ? The story behind the shredded ‘Industrial secrets’ poster he wrote with Paul Brazier is a belter, esp when you hear the final execution didn’t actually involve a shredder ..read more
Behind The Billboard
9M ago
Visuals: https://getbehindthebillboard.com/episode-61-shish-patel
Podcast episode #61 features one of the industry’s good guys, Shish Patel. Talented, funny, charming, thoughtful and extremely humble, it was a great hour with Shish, who regaled us with brilliant stories behind brilliant billboards.
The baby in the marmite poster is a cracker. A story that involved another DDB creative Pete Hayes and a photo of his child never intended for a Marmite billboard, but ended up being the actual shot in the ad.
There’s also the Comfort poster that appeared outside Shish’s parents shop which helped th ..read more
Behind The Billboard
9M ago
Visuals: https://getbehindthebillboard.com/episode-60-specsavers-part-1
Podcast #60 is part 1 of our Specsavers Special, featuring the brilliant outdoor campaign from creative team Jon Morgan & Bertie Rapkin.
We explore the background to the work, how the craft played a huge part in making these such a success (kudos to GSA and Lee Bofkin from episode #59) and we hear about the (equally brilliant) executions that never made it. The busker covered in billboard paper a true delight. Please get it to run!
There’s also a very funny story involving Leeds Art University and one of the posters go ..read more