Ladbrokes | Aussie Home Loans VS Athena Home Loans | Tourism Australia On today's show, we'll take a look at a new release from Ladbrokes — the betting company with some star power. Next up is Compare The Pair where we look at how two competing home loan brands are advertising and Pros and Cons to both. We are finishing today's episode with a look at a prime example of Long Term Branded Assets with Tourism Australia's "Where the Bloody Hell are you?" campaign.  ..read more

Darrell Lea | Budget Direct vs AAMI | Rhonda and Khatut  On today's show, we'll take a look at Darrell Lea's new campaign that pokes fun at the famous Cadbury Gorilla creative. Compare The Pair this week pits AAMI Does against Budget Direct's UFO campaign. Also from AAMI this week is the Classic Creative featuring Rhonda and Khatut. *** The Science of Advertising Show Welcome to The Science of Advertising Show. The show where Jonathan Rolley and Dr. Jared Cooney Horvath review the latest ads and the science behind why they influence and persuade human behaviour. Subscribe to our chan ..read more

Busch | Mercedes vs BMW | Toyota  On today's line up we kick off with a new creative from Busch that hints heavy at Apple's keynote ad. Our Compare The Pair this week pits Mercedes and BMW against each other as two big automotive players. Keeping it in the automotive category, our Classic Creative is from Toyota, which managed to get banned from TV. *** The Science of Advertising Show Welcome to The Science of Advertising Show. The show where Jonathan Rolley and Dr. Jared Cooney Horvath review the latest ads and the science behind why they influence and persuade human behaviour. Subs ..read more

Pornhub | Bodyform | Tango Energy | Pure Blonde On today's episode, we are looking into a creative from Pornhub—the last brand we expected to see an advertisement from! We will also take a look at #Wombstories - a creative from Bodyform, followed by the latest creative from Tango Energy. Lastly, today's Classic Creative comes from Pure Blonde.  *** The Science of Advertising Show Welcome to The Science of Advertising Show. The show where Jonathan Rolley and Dr. Jared Cooney Horvath review the latest ads and the science behind why they influence and persuade human behaviour. Subscribe ..read more

L’Oréal | Jimmy Brings | Kogan | Aussie Home Loans | Telstra Today we are looking at some new campaigns out of COVID-19. Firstly, we'll dive into one of our Weapons of Influence with a 'celebrity anchor' from L’Oréal, followed by a comparison with a new celebrity anchored campaign from Jimmy Brings. We'll take a look at the first-ever TVC's from Kogan as well as a new campaign from Aussie Home Loans. Lastly, we're diving into our Classic Creatives and pulling out a great Aussie classic - The Great Wall of China ad from Telstra. *** The Science of Advertising Show Welcome to The Science of ..read more

Hungry Jacks | COVID-19 | Cadbury Today we are looking at all things COVID-19 and discussing some campaigns that have gone during lockdown. We'll be looking at Hungry Jacks and the infamous 'Mouldy Burger'. Then we'll take a look at a montage of advertisements released during COVID-19. Lastly, we're diving into our Classic Creatives and taking a look at the classic 'Cadbury Gorilla'. *** The Science of Advertising Show Welcome to The Science of Advertising Show. The show where Jonathan Rolley and Dr. Jared Cooney Horvath review the latest ads and the science behind why they influence and p ..read more

Snickers | Cheetos | Jeep | Rocket Mortgage | Amazon | Google On today's episode we are talking all things Super Bowl - the mecca of advertising. Big money, big spenders, it's all on the line! We analyse the stand out 2020 Super Bowl ads from Snickers, Cheetos, Jeep, Rocket Mortgage, Amazon and Google.  *** The Science of Advertising Show Welcome to The Science of Advertising Show. The show where Jonathan Rolley and Dr. Jared Cooney Horvath review the latest ads and the science behind why they influence and persuade human behaviour. Subscribe to our channels and give us a follow on L ..read more

Welcome to The Science of Advertising Show episode 5.  Today we take a look at a new campaign from Industry Super Fund featuring Greg Combet. BCF and BBQ Galore face off in our compare the pair and we throw back to yet another Aussie classic with the thirst crushing 'Solo Man ..read more

Welcome to The Science of Advertising Show episode 14! On todays show we'll take a look at a new release from Centr the fitness app from Chris Hemsworth's team. Next up the very topical debate of COVID-19 Vaccines. We'll take a look at how the UK and Australia are marketing their vaccines.  Finishing todays episode with a look at a prime example of acoustic encoding from Metro trains and Dumb Ways To Die ..read more

In our newest segment ‘BEHIND THE BRAND’ on the Science of Advertising Show, we dive into how the team at Athena Home Loans do business VERY differently and have managed to become one of Australia’s fastest growing brands.  We also discuss how Athena used research to get ahead. And how being different, while risky, can be the exact thing your ideal customers are seeking...  ..read more