The Bones of Advertising
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A weekly ramble down the rabbit holes littering the brand and advertising landscape. Join us each week as we look for new perspectives and something meaty to chew over.
The Bones of Advertising
10M ago
AI. Is it a good thing? A bad thing ? Or a completely made up thing? We look at virtual fun and check in on the realities of what it means. Or doesn't. Maybe it's all a dream. Or not. What do you think, Mr Anderson?
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The Bones of Advertising
10M ago
This week, grab a Maccas coffee and join our Fearless Foursome as we discuss the big yellow rainbow’s latest cafe claim. Then answer a simple question that may be too simple. Or is it. Or not. Hmmm. It all seems to make sense in the end. Or does it? You tell us!!!
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The Bones of Advertising
10M ago
This week we're knee deep in kids and questions. We revisit an old favourite and consider cookie jars, classrooms and chicken sandwiches. Then we compare children and animals. It's as much fun as a pillow fight in a playground. Join in the story...
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The Bones of Advertising
10M ago
This week on The Glittery Bones we compare old favourites with new versions and ask, "Which one did it better?" And we look at the power of music. Then ask, "Which came first - the slogan or the jingle?" There's a lot of laughter - and a great backing track.
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The Bones of Advertising
10M ago
This week we try and get to the core of luxury goods – and luxury goods advertising. The answer is as easy as a walk in an inhospitable desert surrounded by expensive luggage and small children. And we question the existence of bad ads. It’s either sheer genius or a complete shit show. You be the judge.
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The Bones of Advertising
10M ago
This week. Is “Different” Good? We introduce the public to the concept of overdogs. And we get knee deep in chips. Real chips. It’s a gloriously ramshackle ride. Find a friend and join us down the rabbit hole.
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The Bones of Advertising
10M ago
This week. Homelessness. And a challenge. Watch the pod. Use the content as a conversation starter. Try and then get the conversation to stop. Then make a donation to your favourite charity.
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The Bones of Advertising
1y ago
This week we ask ourselves “Is good beer for everyone?”. From the glitter to the bone, and a cameo from someone who is years off drinking, we’re kind of in agreement. We then ponder one of the hardest questions in advertising – Is diversity mandatory? Enjoy the circus ?
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The Bones of Advertising
1y ago
This week we take a tramp through the world of outdoor brands and marvel at the view from Macpac Mountain. Then we turn our attention to another of the Hardest Questions in Advertising and try and draw a line between “traditional” and “digital” media. Old dogs. New tricks. Who’d have ever thought…
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The Bones of Advertising
1y ago
This week on the Glittery Bones of Advertising we look at Cokes new campaign – is it really a masterpiece? We’ll let you decide. You can also make the call on the creative department – are they elitist or just fabulous? Tune in and warm your eardrums.
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