
The Bones of Advertising
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A weekly ramble down the rabbit holes littering the brand and advertising landscape. Join us each week as we look for new perspectives and something meaty to chew over.
The Bones of Advertising
3w ago
This week we ask ourselves “Is good beer for everyone?”. From the glitter to the bone, and a cameo from someone who is years off drinking, we’re kind of in agreement. We then ponder one of the hardest questions in advertising – Is diversity mandatory? Enjoy the circus ?
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The Bones of Advertising
1M ago
This week we take a tramp through the world of outdoor brands and marvel at the view from Macpac Mountain. Then we turn our attention to another of the Hardest Questions in Advertising and try and draw a line between “traditional” and “digital” media. Old dogs. New tricks. Who’d have ever thought…
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The Bones of Advertising
1M ago
This week on the Glittery Bones of Advertising we look at Cokes new campaign – is it really a masterpiece? We’ll let you decide. You can also make the call on the creative department – are they elitist or just fabulous? Tune in and warm your eardrums.
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The Bones of Advertising
1M ago
This week on the Glittery Bones of Advertising we look at ideas versus execution. And all agree on a very difficult question that puts some colour around the importance of sound. Something fun to wrap your ears around.
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The Bones of Advertising
3M ago
This week on The Glittery Bones of Advertising we look at a recent superannuation ad and ask, “Super? Or not so Super?”. And try and answer a question that divides the awesome foursome neatly down the middle. Find a comfortable seat on the fence and press play…
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The Bones of Advertising
6M ago
Merry Christmas, seasons greetings, happy holidays. This week, we look at an emotional Chrissy tear jerker from England, we get emotional at the plight of the state Liberals and we introduce the very first Glittery Bones Christmas Quiz. Are you smarter than Craig’s Christmas Elves?
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The Bones of Advertising
6M ago
This week JD surprises us all and loves an ad. Loves it. "One of the best of the year." We look at the weather and the election and wonder which is more depressing. And we play Guess That Brand - the game they can't play on radio. #Coopers #NoTalkies #ItsWet #RainBabyRain #WhatTheBrand
Ad of the week: www.adnews.com.au/campaigns/coopers-rolls-into-summer-via-taboo
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The Bones of Advertising
6M ago
This week, we look at massive letdowns. A tourism ad that looked like it was going somewhere, but convinced us to stay home. Another data hack, because one is never enough. And tagline competition that reminds us, there can be only one loser. Join in the fun.
#NowPlayingLA #Alberto #Optus #Medibank #Data #WhosTaglineIsItAnyway
Ad of the week: https://www.adnews.com.au/campaigns/l-a-tourism -launches-now-playing
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The Bones of Advertising
6M ago
WTF is happening to the Bones? We look at the latest Burberry ad and ask, "WTF?". We look at the Australian Netball sponsorship and ask, "WTF?" and we look at truth in advertising and ask "Really? WTF?" Join us as we map our way through the confusion.
#Burberry #OpenSpace #Netball #DanAndrews #JDQuizTime
Ad of the week: https://clios.com/awards/winner/film/burberry/open-spaces-107780
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The Bones of Advertising
6M ago
This week on The Bones we travel all over the country looking for an answer to the question, "Where do unicorns come from?" We draw a big red crayon around the weather. And then it just gets confusing. Join us for a laugh.
#AusTourism #BOM #TheWheelsFallOff
Ads of the week: youtube.com/watch?v=P3PdfWVk7h8&t=2s & https://www.youtube.com/watch?v=DEjgK96R0GA
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