‘The Sustainable Business Handbook’ → David Grayson (Author): A Roadmap for Communicating ESG and Avoiding Greenwashing Claims
Corporate Sustainability with Philip Beere
by Philip Beere
8M ago
A Roadmap for Communicating ESG and Avoiding Greenwashing Claims Environmental, Social, and Governance Topics discussed: The Sustainable Business Handbook (TSBH) Co-authored with two colleagues: Mark Lee and Chris Coulter TSBH is a step by step guide — 13 chapters of key elements to sustainability as a business TSBH how-to manual — Previous book "All In" was tracking the evolution of biz over 20 years Embedding sustainability in the core of the business — one chapter dedicated to communications The power of storytelling — it can only come after identifying a strategy — Board oversight — and l ..read more
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9: ‘Balancing Green’ → Yossi Sheffi (Author): When to Embrace Sustainability in a Business (and When Not To)
Corporate Sustainability with Philip Beere
by Philip Beere
2y ago
Dr. Sheffi is Director of MIT's Transportation and Logistics, and holds a dual appointment at the Department of Civil and Environmental Engineering and at the Engineering Systems Division. He is an expert in systems optimization, risk analysis and supply chain management, which are the subjects he teaches and researches at MIT. He is the author of dozens of scientific publications and three books. Outside the university, Professor Sheffi is an active entrepreneur, having founded five successful companies, and a sought-after speaker in corporate and professional events. He obtained his B.Sc. fr ..read more
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10: The Body Shop → Christopher Davis: Employee Activism and Company Culture
Corporate Sustainability with Philip Beere
by Philip Beere
2y ago
Christopher Davis International corporate social responsibility professional and recipient of United Nations Business Leader Award. Creative and strategic thinker with a track record in delivering high impact, international projects. Expert in the development of integrated CSR strategy, change management and leading stakeholder engagement. Strong communication skills and experienced corporate communications leader and media spokesperson. Strong track as both a Board Member and Chair of NGO and Corporate Foundations Responsible for leading the International CSR Team; and developing the company ..read more
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14: 'Small Actions, Big Difference' → CB Bhattacharya: A Three-Phase Formula for the Path to Corporate Sustainability
Corporate Sustainability with Philip Beere
by Philip Beere
2y ago
CB Bhattacharya is the H.J. Zoffer Chair in Sustainability and Ethics at the University of Pittsburgh.  Previously he was the Everett W. Lord Distinguished Scholar and Professor of Marketing at the School of Management at Boston University. CB received his PhD in Marketing from the Wharton School at the University of Pennsylvania in 1993 and his MBA from the Indian Institute of Management in 1984. Before joining Boston University, he was on the faculty at the Goizueta Business School, Emory University. In this episode, the following topics are discussed:  University of Pittsburg’s C ..read more
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13: IKEA → Alex Castro Pérez: Creating a Clean Energy Movement
Corporate Sustainability with Philip Beere
by Philip Beere
2y ago
Alex Castro Pérez is currently heading IKEA Home Solar & Energy Services, the business unit on a mission to accelerate the global transition to affordable clean energy. He also leads sustainable innovation & corporate business development, related strategic investments and partnerships. Before joining IKEA, Alex headed global functions across R&D, Engineering and Supply Chain for leading multinationals in the Food Processing & Packaging, Medical Device, and Automotive industries. His experience also includes seeding and advising start-ups in different sectors.   In this ep ..read more
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12: Triple Bottom Line → John Elkington: The Recall of a Management Concept (25 Years Later)
Corporate Sustainability with Philip Beere
by Philip Beere
2y ago
John is one of the world’s leading authorities on sustainable development and developed the ‘triple bottom line’ business strategy. He is the author or co-author of 50 published reports, thousands of articles, and 19 books, including the no. 1 bestselling The Green Consumer Guide (1988).  In this episode, the following topics are discussed: 2019 is the 25th anniversary of the TBL People — Planet — Profit Accounting vs Purpose System change — not the accounting Double entry bookkeeping 6000 companies are engaging in sustainability reporting Branding and advertising — misleading with green ..read more
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11: U. of Pittsburgh → CB Bhattacharya: Is There a Disconnect Between CSR Goals and Execution?
Corporate Sustainability with Philip Beere
by Philip Beere
2y ago
CB Bhattacharya is the H.J. Zoffer Chair in Sustainability and Ethics at the University of Pittsburgh. European School of Management and Technology in Berlin, Germany. Previously he was the Everett W. Lord Distinguished Scholar and Professor of Marketing at the School of Management at Boston University. CB received his PhD in Marketing from the Wharton School at the University of Pennsylvania in 1993 and his MBA from the Indian Institute of Management in 1984. Before joining Boston University, he was on the faculty at the Goizueta Business School, Emory University. In this episode, the followi ..read more
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8: Future-Fit → Geoff Kendall: Connecting Sustainabilty Performance to Investment Attractiveness
Corporate Sustainability with Philip Beere
by Philip Beere
2y ago
Dr Geoff Kendall is an entrepreneur whose experience spans sustainability consulting, high-tech startups, corporate communications and academic research. Geoff holds a PhD in artificial intelligence, and has co-founded two software businesses. The second of these was acquired by a global technology company, where Geoff went on to serve as marketing director for three years. Geoff switched careers in 2010, joining London-based think-tank SustainAbility, and for four years he led the communications team and advised some of the world’s biggest corporations on sustainable business models. In so do ..read more
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7: ‘All In’ → David Grayson (Author): 5 Steps to Corporate Sustainability
Corporate Sustainability with Philip Beere
by Philip Beere
2y ago
David is Emeritus Professor of Corporate Responsibility. From 2007-2017, he was director of the Doughty Centre for Corporate Responsibility and Professor of Corporate Responsibility.  He joined Cranfield in April 2007, after a thirty year career as a social entrepreneur and campaigner for responsible business, diversity, and small business development. This included founding Project North East which has now worked in nearly 60 countries around the world; being the founding CEO of the Prince's Youth Business Trust and serving as a managing-director of Business in the Community.  David ..read more
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6: Salesforce → Henk Campher: Sustainability Indexes vs. Company Purpose
Corporate Sustainability with Philip Beere
by Philip Beere
2y ago
Henk Campher Challenge conventional thinking – with 20 years of global experience, Henk is known as a disruptive and creative expert in the communications, brand, social impact and sustainability space. He’s had the pleasure of working on some of the coolest award-winning corporate campaigns and developing strategic solutions with companies such Starbucks, Levi’s, Best Buy, Timberland, Tiffany’s, REI, Abbott Labs, Samsung, Kellogg's, The North Face, SC Johnson, J&J, Unilever and Nestlé.  He has been bridging the world of nerds (social impact, purpose & sustainability experts) and ..read more
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