The discussion kicks off with Rich's recent purchase of a Heritage high number box for less than its original cost, leading into a broader conversation about market fluctuations, notably concerning Fanatics' large production volumes. We examine Fanatics' aggressive approach to testing the market, contrasting it with a more conservative strategy of printing to demand or slightly less. We share insights on the necessity of innovative distribution and marketing strategies to captivate new collectors, citing past successful promotions linked with food products and the unique appeal of regional and ..read more

A future 'Mount Rushmore' for the card collecting world, exploring who might be immortalized in stone in the distant future. This episode focuses on contributors, all of whom are very much alive, with many in their primes, with more excellence from them likely on the horizon. Dr. Beckett's list of 16 individuals, ranging from pioneering collectors to influential figures and entrepreneurs who have shaped (and potentially are shaping) the hobby. Each person's unique contributions are highlighted, from revolutionizing card collecting to building industry-standard companies, showcasing a diverse a ..read more

A thoughtful exploration of a 'Mount Rushmore' dedicated to influential figures within the sports card hobby, with a clear distinction made between individuals who are still living and those who have passed away. Dr. Beckett draws an analogy to the concept of a 'small hall' of fame, highlighting the exclusivity and significance of being named on such a list, and proposes a hypothetical 'Mount Rushmore' to honor these impactful individuals. Central figures such as Jefferson Burdick and Sy Berger are spotlighted for their pioneering efforts in card collecting and contributions to the sports card ..read more

Three different Panini sports card hobby boxes, baseball, football, and racing. Starting with the 2023 Panini Elite Extra Edition Baseball box, Dr. Beckett shares his enthusiasm for prospect cards and the significance of early player cards, expressing a strong appeal for cards of minor league and college players due to their potential future value. Moving onto the 2023 Panini Obsidian Football, he recounts his pleasure in receiving an Anthony Richardson Rookie Jersey autographed card, which he plans to slab and display on his Card Wall. The episode takes an exciting turn with the unboxing of t ..read more

Four unique hockey card products from Upper Deck, beginning with 2022-23 Parkhurst Champions, praised for its blend of veterans, legends, and rookies, despite its lack of premium feel. Then 2022/23 Upper Deck Clear Cut is scrutinized for its confusing release year and the unusual gamble of obtaining a card from either of two different years in a single pack. 2022-23 O-Pee-Chee Platinum, shiny appearance and systematic insertion of cards, which offers a sense of predictability and organization that appeals to Dr. Beckett. Finally, 2023-24 Upper Deck Hockey Series 2, highlighting the excitement ..read more

Pressing issues surrounding card grading, authentication, and restoration. They debate the merits and ethics of card restoration, highlighting how altered cards are currently processed and perceived by grading companies and collectors alike. The discussion also explores the future of card grading, suggesting technological solutions for tracking a card's history and proposing a more transparent and comprehensive approach to grading altered cards. Throughout, the emphasis is on the importance of honesty and integrity in the hobby, while acknowledging the evolving nature of collecting practices a ..read more

Exploring the nuanced strategies for unearthing hidden gems within the sports card market. Both speakers employ a type of contrarian approach to collecting, specifically by showing interest in cards that the majority of the market overlooks due to their low cost. They challenge the prevailing market trends that prioritize highly valuable cards, emphasizing how lower-priced cards can hold significant potential for growth. Brian elaborates on this principle by sharing personal anecdotes and examples, such as his investment in non-sports cards and historical figures, to illustrate the overlooked ..read more

Dr. James Beckett and Brian Gray, formerly of Leaf, delve deep into the concept of corporate culture in the sports card industry, focusing on the persisting influence of company founders even after they've left. They explore how the cultural imprints of iconic figures like Richard McWilliam of Upper Deck continue to shape company values and operations. The duo also reflects on their personal experiences with leadership transitions at Leaf and Beckett, highlighting the complexities of maintaining or diverging from the founder's vision in evolving business environments. The narrative extends to ..read more

Balance between passion and pragmatism? Addressing the often ambiguous line between collecting for pleasure and investing for profit, underscoring that both can coexist with the right insight and strategy. Highlighting the implications of inflation and the significance of surpassing a 5% annual return, the benchmark of risk-free investments, to truly deem sports card collecting a fruitful investment. He advises on the art of acquisition — advocating for the purchase of cards at appealing values rather than market highs and outlines the advantages of buying in bulk for discounts without comprom ..read more

We delve into the realm of sports card alterations, distinguishing between deceptive modern alterations and childish alterations from the past, such as thumbtacks or tape on cards during the 1950s and 1960s. While altered cards are indeed worth less, they should not be considered worthless. In fact, in some cases, an altered card could possess more value than a lower-graded, unaltered counterpart. We oppose deceptive alterations aimed at increasing a card's value fraudulently but acknowledges that cards altered innocently in the past hold a certain charm and authenticity. He further explores s ..read more