In episode 20 of the B2B Content Corner Podcast, Megan sits down with co-founder and CEO of Plan A, Lubomila Jordanova, to discuss LinkedIn, personal branding, and climate messaging ..read more

Straight from the experts … In episode 19 of the B2B Content Corner Podcast, Megan Thudium asks 7 individuals from the B2B marketing community on their opinion of thought-leadership content and why it’s important to content strategy. Elena Iordache Stoica, Head of Marketing at STOICA Victor Ijidola, Founder of the Premium Content Shop Mandy McEwen, CEO of Mod Girl Marketing Viola Eva, Founder of FLOW SEO Nabeel Keblawi, CEO at Provectus Digital Samirah Tabassum, Content Marketing Manager at SentiSum  Megan Thudium, CEO at MTC | The Content Agency Gain relevant insights ..read more

Straight from the experts … In episode 19 of the B2B Content Corner Podcast, Megan Thudium asks 7 individuals from the B2B marketing community on their opinion of thought-leadership content and why it’s important to content strategy. Elena Iordache Stoica, Head of Marketing at STOICA Victor Ijidola, Founder of the Premium Content Shop Mandy McEwen, CEO of Mod Girl Marketing Viola Eva, Founder of FLOW SEO Nabeel Keblawi, CEO at Provectus Digital Samirah Tabassum, Content Marketing Manager at SentiSum  Megan Thudium, CEO at MTC | The Content Agency Gain relevant insights ..read more

In episode 18 of the B2B Content Corner Podcast, Megan sits down with Melina Costa, a climate change business journalist who is forever searching for stories of startups (in all sectors) that are paving the way towards a low carbon economy. In this episode, you will learn important takeaways on climate crisis communication and how you can leverage the social media platform, LinkedIn, to get your CleanTech brand known in the market ..read more

In episode 17 of the B2B Content Corner podcast, Megan presents the top 2022 B2B Content Marketing trends from leading industry publications like B2B Marketing Alliance and B2B Content Marketing Institute. And of course, it’s with her take on the topic, too. Tune in to this short and digestible episode on B2B content trends ..read more

LinkedIn is a social media powerhouse for the B2B industry. Are you on this platform? With thousands of human beings on this platform, it's a social media channel to connect with your peers—but also make business connections. Currently, it's one of the top lead generation methods for B2B companies. And since COVID-19 has closed off opportunities for in-person visits and trade shows, LinkedIn is a popular tool to bridge the gap. In this episode, I'll deep-dive into three tips to grow your presence on LinkedIn. --- Please visit MTC | The Content Agency (mtcthecontentagency.com) for additional bl ..read more

In this episode, I start at the beginning of the story during my first job in marketing. Then I fast-forward to how I became involved in B2B specifically. In between, I share my travel experiences and why I decided to settle in Berlin, Germany. It's one of the more frequently asked questions that I receive. And lastly, you will hear why I started a B2B content agency in this very cool city in Germany. What MTC | The Content Agency is trying to solve and who we're trying to help through our work. --- Please visit MTC | The Content Agency (mtcthecontentagency.com) for additional blog content on ..read more

Welcome to the B2B Content Corner Podcast! On this show, you’ll find a mix of solo episodes, interviews with B2B marketers, and playback audio snippets from the experts on topics like B2B content strategy, best practices, proven content frameworks, and developing case studies. --- Please visit MTC | The Content Agency (mtcthecontentagency.com) for additional blog content on B2B Marketing. Subscribe to our podcast on Apple Podcasts, Spotify, Google Podcasts, or never miss an episode by subscribing to our email list (mtcthecontentagency.com/b2bcontentcorner). Twitter: @mtccontent LinkedIn: Megan ..read more

In this episode of the B2B Content Corner podcast, I sit down with Ashley Levesque who is the Director of Marketing at Demio. Ashley dives deep into the details of producing and giving highly engaging B2B webinars. In the episode, we discuss How B2B companies get webinars wrong How you can create more engaging webinars Tips to convert your webinar audience Never miss an episode by subscribing to B2B Content Corner on Apple Podcasts, Spotify, Google Podcasts, or wherever you listen to podcasts. The post How To Host Webinars That Engage And Convert (Episode 16) appeared first on MTC | The ..read more

In this episode of the B2B Content Corner podcast, I cover important tactics to help you maximise your time during the content creation process. As a 1-person marketing department, you might find yourself short on time and resources to implement your strategy. In the episode, I discuss the Importance of choosing your marketing channels wisely Creating a process for all levels of the content cycle Adjusting your approach to maximise success Never miss an episode by subscribing to B2B Content Corner on Apple Podcasts, Spotify, Google Podcasts, or wherever you listen to podcasts. The post S ..read more