E28 – Increasing Appointment Show Rate From 49% to 92%  In this episode, Gary talks about steps that Pipelineology used internally to increase their appointment show rate from 49% to 92%. If you take meetings with people, you wont want to miss this episode. Discover: Increasing your show rates for meetings – Intro Getting people to show up is really important (2:30) Implementing Quick fixes (05:15) Calendar Invites Reminder sequence Calendar Links (16:48) Agenda to avoid the Dean Jackson (21:00) Micro Yes method (23:43) Appointment Setters (27:14) Compensation Plans (​​32:41)   ..read more

E27 – How to get Clients on LinkedIn – Advanced Session – Live Event   Today’s episode is another lived LinkedIn Event hosted by Gary with advanced strategies you can use to get more clients from LinkedIn. Discover: How to get Clients on LinkedIn – Intro Right offer, Right person (4:00) Follow Up (9:00) Taking the conversation off LinkedIn (13:35) Direct mail techniques (17:50) Hiring and Scaling techniques (20:33) Q and A (28:00)   Notify Gary if you want to have more conversations like this:  gary@pipelineology.com    Transcript Gary Ruplinger: Hey Gary, Ruplinger ..read more

E26 – How To Get Clients on LinkedIn in 2022 – Live Event   Today’s episode is a live event Gary hosted on LinkedIn teaching attendees the latest strategies to help them get more clients from LinkedIn. Discover: How to Get Clients on LinkedIn – Intro Why LinkedIn? (03:21) Your Profile (07:08) Good place to make your pitch (16:30) Building your network with the Right People (21:00) Using sales navigator (24:00) Sending Invites (26:33) Mutual Connections (30:26) Automation (35:47) Outreach (41:01) LinkedIn Event (46:25) Q & A (54:20)   Notify Gary if you want to have more con ..read more

E23 – Micro Influencer Marketing with Zak Stahlsmith   If you’ve wanted to start using influencers to promote your products, but don’t have the 6 or 7 figure budget, Zak will share how you can start using Micro Influencer marketing at a much lower cost while still driving great results. Discover: Zak’s story and how he got ​​involved in Micro Influencer Marketing (01:24) What is Micro Influencer Marketing? (02:31) How Micro Influencer Marketing is different from Celebrity endorsement (04:54) Who is a good candidate (06:04) What is UGC? (07:52) How to “Be Authentic” in promoting a bra ..read more

E22 – Account Based Marketing With Mike Maynard Mike Maynard, Managing Partner at Napier B2B, joins Gary to discuss account based marketing, how to get clients by throwing stones, and how to effectively get meetings and land new business from very small lists of prospects. Discover: Mike Maynard’s story (background), How he got into Marketing (01:28) When marketing campaigns don’t work (03:46) Things you want to focus on to start with the client (05:15) Account-based marketing (06:27) Recommended channels to use to get in front (09:15) How many people/companies were part of the targe ..read more

E21 – How To Sell High Value Products and Services with Randy Gerson Full episode Coming Soon..   Randy Gerson from Gerson & Associates joinsGary to talk about selling to Xerox, dealing with long, complex sales cycles, and getting your foot in the door with high value prospects. Discover: Randy Gerson’s background story (01:27) How do I use this training and how can I make my budget for this year? (05:44) When I wanted to get out of sales and do Marketing (and then doing both) (07:11) The Launch of  KinKo – FedEx Office (13:00) How do you deal and manage with these sales proces ..read more

E20 – How To Use Conversational Text Messaging With Chris Brisson   Chris Brisson from Sales Message joines Gary to talk about text messaging for business. They discuss best practices, pitfalls, and A2P 10DLC will impact businesses’ ability to communicate with customers.  Discover: Chris Brisson’s story, How he got started with Salesmsg or Call Loop (01:40) Text Messaging for Business to Business (04:01) Conversational Text Messaging as part of Marketing Mix (07:05) GIFs and Memes – is it acceptable? (11:47) Is text messaging for business legal? (USA setting) (15:01) Short codes ..read more

E19 – How to Recruit and Train Virtual Assistants with AJ Crawford   AJ Crawford joins Gary to discuss his process for recruiting and training talented virtual assistants from The Philippines. He talks about what you can expect to pay and some of the amazing talent you can find. We also discuss some of the cultural differences and regulations you should be aware of. Discover: AJ Crawford’s story (background) of how he got here (01:13) The biggest benefit of long-term hiring a Virtual Assistant (02:35) Cost advantage in the Philippines (04:27) Biggest lesson in hiring someone you want fo ..read more

E25 – Advanced Client Conversion Strategies with Matt Fabrico Matt Fabrico, founder of Outbound Funnel, returns to the show to share some of the latest strategies for turning prospects into paying clients. If you take sales calls, you won’t want to miss this episode! Full transcript and show notes coming soon ..read more

Brent Keltner, Author of Authenticity WinsFull show notes and transcription coming soon.  ..read more