Treasure Data Announces New Vision Beyond Marketing with Launch of ‘CDP for Service’ Shaping the Future of Customer-Centricity, New Solution Powers Exceptional Customer Experiences for the Digital and Privacy-First Era MOUNTAIN VIEW, CALIF. Oct. 12, 2021—Treasure Data™, the leading enterprise customer data platform (CDP), today announced the global launch of CDP for Service, the first in a new suite of solutions for applications beyond marketing. Designed to power exceptional customer experiences and build trust in the age of the digital consumer, the new platform unifie ..read more

   Want to be data-driven? Start thinking like an analyst  Author : Maura Ginty , CMO ,Mode Analytics  As modern marketers, we all want to think of ourselves as data-driven. And to an extent,     we are. The digital marketing function, with its high capacity to be measured and tied         directly to revenue, has made us all very aware of numbers. But having an abacus handy doesn’t make you an analyst. Every time I interview to hire new demand gen talent, I hear the same basic math from experienced marketers who truly believe t ..read more

In Today's digital age , customers are always on their devices online and interacting with brands. The unfortunate episode of Covid-19 on this earth has also pushed the brands and companies to go digital and ramp up their marketing strategies. This has led to enormous rise in the online activity of the customers. Also, it is very convenient for them as well. But due to this , brands now have enormous customer data which they have to handle. The customer data which is available today is not in good shape, it is stored in silos, disconnected and not validated. Attention span of customers is ver ..read more

We are in the age where we are interacting with softwares and systems in our whole day. Internet has given the power to users to have everything on their finger tips. While interacting with these websites and softwares, we share our personally identifiable information with the companies and those harvest that data in their servers. This data that we have shared is used to track our browsing habits, behaviours, interests, liking, dislikes and many other attributes. There had been no law or compliances to keep a check on the companies to regulate the fair usage of customer data in past. There h ..read more

Buy vs Build A Customer Data Platform | Points to consider before making the final decision on CDPs A customer Data Platform is right now the hottest talk of the marketing world. It has the potential to set the organisations on fast track to become a data centric organisation when it comes to marketing. Today , marketers have access to immense volumes of customer data but they are struggling to use it to build the right marketing strategies. CDPs can ingest data points from siloed and varied data sources such as marketing systems, website traffic and behaviour data, POS data , Offlin ..read more

 Top data driven marketing blogs to follow in 2021 Today data-driven marketing is not just a buzz word in the marketing world. But it has become the standard in the industry. Marketers are now exposed and have access to more data than they ever had. With this , now there are challenges which marketers need to solve by making right decisions and strategies to use the data which is at disposal and to use it to make better decisions, optimise the marketing campaigns, improve on real-time marketing efforts etc. We've researched and found out a comprehensive list of Top 15 data driven ma ..read more

 Hawke Media has extended it's media buying power by acquiring MediaBuyers LLC. This merger will help Hawke Media to improve the end-to-end advertising cycle. Hawke Media has acquired MediaBuyers.com , to extend its media buying power. Now, Hawke Media team is looking forward to enhance the MediaBuyers client's marketing capabilities by absorbing the MediaBuyer's traffic.In return , MediaBuyers LLC will also bring other advertising opportunities to Hawke's marketing services that will further improve the clients' return on ad spends. Hawke Media has been the biggest player in the o ..read more

Data Analytics is the process of analysing the raw data by following step by step data operations with the help of different data analytics tools and derive valuable trends & insights that can help to decide on various decisions and strategies. Data Analytics helps to find out the answers for questions based on data. Data Analytics is a broad field. There are primarily four types of data analytics : Descriptive Analytics Diagnostic Analytics Predictive Analytics Prescriptive Analytics Each type of analytics mentioned above have their goals and different application in data analytics. L ..read more

 How to decide & choose the best customer data platform for your organisation                     Photo by Alex Green from Pexels To find the best CDP solution for your organisation is very tedious process. There is a lot of effort ,brain storming sessions and meetings which go into deciding the right CDP strategy and right CDP vendor. To help ease this process and reduce the confusion by providing buyers with a simple checklist of points that are required to consider a CDP. Background The ..read more

Data Analytics is the process of analysing the raw data by following step by step data operations with the help of different data analytics tools and derive valuable trends & insights that can help to decide on various decisions and strategies. Data Analytics helps to find out the answers for questions based on data. Data Analytics is a broad field. There are primarily four types of data analytics : Descriptive Analytics Diagnostic Analytics Predictive Analytics Prescriptive Analytics Each type of analytics mentioned above have their goals and different application in data analytics. L ..read more