The poet Oscar Wilde once said, “There’s only one thing in the world worse than being talked about, and that is not being talked about.” You may also have heard the saying, “There’s no such thing as bad publicity.” How much truth is there to each statement? That’s what PR experts have been trying to figure out for decades. How can you best determine the value of an advertising campaign? Can you quantify it in terms of dollars and cents? Over a decade ago, industry experts developed a guide for creating a PR campaign. Since then, they’ve updated it to keep up with the ever-changing world of tec ..read more

The global climate crisis is (and should be) at the forefront of so many people’s minds, which is why so many brands, regardless of niche, are prioritizing and implementing eco-friendly practices. For PR pros, this means adapting your strategy to incorporate these environmental initiatives, even if it’s outside your comfort zone.  To execute green PR correctly, you’ll have to avoid greenwashing and remain committed to true sustainability.  What Is Green PR?  Green PR is a form of public relations focused on a brand’s environmental impact. It highlights sustainability initiatives ..read more

According to the Wall Street Journal, recent disruptions in global supply chains have resulted in increased prices and spikes in canceled orders, forcing businesses to make substantial changes in the way they communicate with customers. However, the public doesn’t always understand supply chain challenges from an entrepreneur’s perspective; they’re anxious because the cost of food, gas, and other essentials are rising, and then they see consumer goods prices go up as well.  In consumers’ minds, their favorite brands are now part of the problem. This is where PR professionals come in! The ..read more

The poet Oscar Wilde once said, “There’s only one thing in the world worse than being talked about, and that is not being talked about.” You may also have heard the saying, “There’s no such thing as bad publicity.” How much truth is there to each statement? That’s what PR experts have been trying to figure out for decades. How can you best determine the value of an advertising campaign? Can you quantify it in terms of dollars and cents? Over a decade ago, industry experts developed a guide for creating a PR campaign. Since then, they’ve updated it to keep up with the ever-changing world of tec ..read more

  PR is extremely important for any kind of business. The way the company presents itself to the public and how it communicates with its audience directly impacts its brand image —  you know this better than anyone as a PR pro.  But PR is also essential during crises because it helps brands communicate with their customers correctly. If you’re just starting in PR and aren’t sure how to handle a crisis, here are some crisis PR communication tips you can use the next time you’re in a tough situation. 5 Important Crisis PR Communication Tips You Need to Know #1 Plan for a Crisis Be ..read more

There is a question that I get asked much more often than others. It is formulated in different ways, but the essence of the question is the same: “What does it take to be a successful business person?” Over time, my answer has changed. But in the end, I settled on 13 qualities of a good entrepreneur common to almost all genuinely successful business people with whom I interacted, observed, or studied.  The following features distinguish authentic rock stars of the business. 13 Qualities of a Good Entrepreneur You Need to Have for a Successful Business Decisiveness Even a small team needs ..read more

Written by Stacey Shannon While a business is supposed to be a corporate entity, things are not as simple as they first appear to be. While a brand message may sometimes seem like a statement or a manifesto, it only exists in a B2C/B2B relation. It’s not just about the message. It’s about who gets the message, as well as how they feel/interpret it. In other words, it’s a matter of PR more than anything else. Still, what makes a good brand story, and what are the key fields that you need to focus on in order to get things going? Here are a couple of mistakes that business owners and marketers m ..read more

Written by Ryan Ayers In today’s corporate climate, social impact is a forefront concept that countless entities are scrambling to understand and implement. Many companies are working to incorporate mechanisms for social impact into their teams, processes, and ethos.  For this to be successful, however, the chain needs to include an effective PR strategy that communicates what is being done, how, and why. PR contributes to broader understanding and awareness and inspires further social impact efforts, making it a vital part of the process. Corporate Sustainability: The Building Blocks of ..read more

Written by Charlotte Couturier, Charlotte Rose PR It’s no secret that publicists are always looking for ways to connect with journalists. While social media is a great tool for PR pros to connect with writers, it can still be challenging to tell exactly what writers are currently working on. Of course, checking in with writers via email can also be a great way to connect with writers and see what they’re working on, but it’s important to keep in mind that writers can receive up to 500 pitches per day. Sheesh.  Over the past few years, I’ve noticed that an increasing number of journalists ..read more

Written by Almog Atar At heart, blockchain PR is about enhancing and building the reputation of a company using media channels. While that seems straightforward, these aren’t the only benefits that your company will come across if you decide to invest in blockchain PR. In this article, we’ll be breaking down some of the benefits of good blockchain PR. From developing a community base to increasing investment in IDO projects, we’ll be seeing the power of blockchain. When looking for a blockchain PR team, be sure they have a documented history of past clients and case studies that document their ..read more