You’ve built an email list and have started sending out campaigns to promote your brand. But if you haven’t started using email A/B testing, you’re missing a golden opportunity to optimize your campaigns and boost your results. Email A/B testing, also known as split testing, is a powerful strategy that allows you to compare 2 different versions of your emails to see which one performs better. Here at OptinMonster, our list includes over 235,000 subscribers. To keep those subscribers engaged, we regularly split test our email campaigns to optimize them for higher open rates, click rates, and co ..read more

If you’ve grown your email subscriber list to a number you’re proud of, it can be painful to purposely reduce that number through email scrubbing. However, maintaining a clean email list, free of incorrect addresses and lapsed subscribers, is an essential part of successful . In my 15 years of sending promotional emails, I’ve seen just how important it is to clean your list regularly. And here at OptinMonster, email scrubbing is essential to maintaining our list of over 235,000 subscribers. In this article, I’ll discuss the importance of email list cleaning, also known as email scrubbing. I’ll ..read more

Nonprofit newsletters are one of the best ways to connect with your organization’s stakeholders, whether those stakeholders are donors, beneficiaries, volunteers, or community members. Newsletters are a specific subset of . They’re usually sent at regular intervals, and they focus on delivering interesting content, rather than simply promoting products or services. But how do you start an email newsletter that will help you reach your nonprofit’s goals? I worked in nonprofit email marketing for over 15 years. During that time, I built nonprofit newsletters from scratch and revamped existing on ..read more

It’s never too early to start planning your holiday email strategy, whether you’re getting ready for Christmas, the New Year, Halloween, or more niche celebrations like National Dog Day. If you’re unsure of where to start, holiday email templates and examples can help you get ideas for your own campaigns. And that’s exactly what I’m sharing with you today. I’ve worked in email marketing for over 15 years, and because of that, I pay close attention to the marketing emails that land in my inbox. In addition to the standard gift guides and promotional emails, many brands send special holiday gree ..read more

I’m Syed Balkhi, one of the co-founders of OptinMonster. Over 25+ million websites use one of my marketing products to grow and compete with the big guys. 100+ million people read my blogs every year to grow their website traffic, sales, and conversions. And here at OptinMonster, over 1.2 million small businesses use us to drive their email marketing campaigns! I know a thing or two about how to grow and market a business. I’ve written this guide to email marketing as your step-by-step plan, complete with strategies, tactics, and my insider secrets. What is Email Marketing? Email marketing is ..read more

Are you looking for new ways to grow your business? Not sure how to build a mailing list or what are its advantages? For some business owners,  may seem archaic. With the prevalence of social media and a hundred other forms of messaging, the traditional email format might feel relatively old. However, email remains one of the most powerful forms of business communication. That’s why just about every social media platform requires you to have an email to sign up. In this post, I’ll share compelling reasons why and how you should build your email list. More specifically, I’ll talk abou ..read more

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? is one of the best ways to engage with visitors and turn them into customers. And it all starts with a stellar email list. At OptinMonster, email opt-ins are the core of our work. For just one example, our customer AdamEnfroy.com added 3,000 email subscribers each month using our onsite opt-in campaigns. We’ve spent over a decade helping our customers build the best email lists possible, and we’ve learned a lot of tricks and nuances along the way. In this article, I’ll lay out the pros and cons of d ..read more

Do you want to improve your email deliverability rates so that more of your subscribers will receive your ? According to 2024 data from EmailTooltester, a whopping 16.9% of marketing emails never make it to the recipients’ inboxes. That number comes from their testing of 15 of the top . Exclusive Bonus: Download the free Email Deliverability Checklist to make sure your emails always reach the inbox! In this guide, you’ll learn the definition of email deliverability and the top factors that affect it. Plus, I’ll share the best practices to keep your email marketing campaigns landing directly in ..read more

Do you want to get more email leads from your social media platforms? Want to know how to convert your social media following into potential leads? Social media is a great tool to attract an online following. But unless you get those followers onto your email list, you risk losing them all if your account is suspended or deleted. And even if your account remains active, not converting your followers into potential buyers is a wasted business opportunity. In this post, I’ll share 9 ways that you can use social media to grow your email list. The Relation Between Social Media and Email Marke ..read more

Are you not seeing the results you expect from your email marketing campaigns? Wondering if you are making mistakes that might be hurting your email conversions? A lot of marketers fall into the trap of setting up an email marketing campaign, but not applying the right strategies to succeed in their goals. In this article, I’ll share the most common  mistakes bloggers, marketers, and even experts make that sabotage their email marketing’s success. I’ll also share tips on how you can correct them. Before we get to the list of common email marketing mistakes, here’s a quick primer on w ..read more