Do you want to improve your email deliverability rates so that more of your subscribers will receive your ? According to 2024 data from EmailTooltester, a whopping 16.9% of marketing emails never make it to the recipients’ inboxes. That number comes from their testing of 15 of the top . Exclusive Bonus: Download the free Email Deliverability Checklist to make sure your emails always reach the inbox! In this guide, you’ll learn the definition of email deliverability and the top factors that affect it. Plus, I’ll share the best practices to keep your email marketing campaigns landing directly in ..read more

Do you want to get more email leads from your social media platforms? Want to know how to convert your social media following into potential leads? Social media is a great tool to attract an online following. But unless you get those followers onto your email list, you risk losing them all if your account is suspended or deleted. And even if your account remains active, not converting your followers into potential buyers is a wasted business opportunity. In this post, I’ll share 9 ways that you can use social media to grow your email list. The Relation Between Social Media and Email Marke ..read more

Are you not seeing the results you expect from your email marketing campaigns? Wondering if you are making mistakes that might be hurting your email conversions? A lot of marketers fall into the trap of setting up an email marketing campaign, but not applying the right strategies to succeed in their goals. In this article, I’ll share the most common  mistakes bloggers, marketers, and even experts make that sabotage their email marketing’s success. I’ll also share tips on how you can correct them. Before we get to the list of common email marketing mistakes, here’s a quick primer on w ..read more

Do you want to learn how to write an outreach email? Or, are you are struggling to get responses from your outreach emails. You’re not alone. As a digital marketer, I’ve been there too. Outreach emails are a vital tool for building relationships, generating leads, and driving traffic. But crafting an email that gets noticed in a crowded inbox is an art. In this guide, I’ll share the secrets to creating effective outreach emails that get results. What is an Outreach Email? Why are Outreach Emails Important? The Anatomy of an Effective Outreach Email Crafting Your Outreach Email Strategy Writin ..read more

Do you want to use email remarketing to drive more sales and grow your business? With email remarketing (also known as email retargeting), you can send more relevant and enticing offers and reminders to your leads and customers. How? By using the information you already have about your customers to target them more precisely. A lot of potential customers make short visits to your website and then disappear forever. But what if you could capitalize on more of those lost opportunities and get more business? In this article, I’ll show you when and how to use email retargeting to attract and retai ..read more

If you’re involved in affiliate email marketing, then you’ll definitely be interested in discovering the best email marketing affiliate programs. In the world of online earning and digital marketing, affiliate marketing has carved out a significant niche, offering individuals and companies the opportunity to earn income by promoting products or services. is a powerful tool in this domain, enabling affiliate marketers to reach out directly to their audience with personalized messages and offers. Today, I’m excited to dive into the top 6 email marketing affiliate programs in 2024, sharing insigh ..read more

Do you want to develop an effective eCommerce email marketing strategy? One that nurtures your leads, encourages customer loyalty, and wins more sales? Running an online business is hard. Without a strong email marketing strategy, it can be impossible to build the meaningful customer relationships required for growth. Fortunately, you don’t have to come up with eCommerce email ideas on your own. In this article, I’ll explore 10 types of eCommerce email campaigns, along with real-life examples of each type. I’ll also share some email marketing best practices that will help you drive sales for y ..read more

Do you want to learn how to write the perfect sales follow up email? In the world of sales, the follow up sales email stands as a beacon of persistence and professionalism. It’s the gentle nudge that reminds your prospects you’re there, ready to offer value. Yet, crafting that perfect follow-up can sometimes feel like searching for a needle in a haystack. How do you strike the right balance between persistence and patience, making sure your message resonates rather than repels? In this blog, you’ll discover everything you need to know about crafting an effective sales follow up email. From key ..read more

Is your email newsletter design helping or hurting your business? The design of your email campaigns communicates the tone of your brand, and it can determine whether your subscribers convert into customers. In this article, we share our best tips to show you how to design an email newsletter. When you follow these tips, you be designing newsletters that get your customers to engage and click in no time. Not only will this help you build a better relationship with your customers, but you’ll also be able to make more sales. Use the table of contents below to easily navigate to each tip for good ..read more

Do you want to better understand your email unsubscribe rate so you can retain more subscribers? Unsubscribes are a fact of life for email marketers. They’re also a double-edged sword. On the one hand, they give your email list a bit of self-cleaning, which is important for your deliverability, your open rates, and the overall strength of your list. However, if your unsubscribe rate is too high, it makes it difficult to grow your email list so you can reach more leads, readers, or potential customers. How can you know where your email unsubscribe rate stands? In this article, I’ll cover all th ..read more