Picture this: you put all your creative energy into writing a great marketing email. You choose every word carefully and create a beautiful design to appeal to your target audience. Finally, you hit the send button, sit back, and sip your coffee, ready for the responses to pour in. But your inbox stays empty.  Sooner or later, this scenario happens to every business. You might wonder if you made a mistake with your email. (Maybe that pun-filled subject line wasn’t as funny as you thought?) But even the best emails can get overlooked or lost in crowded inboxes. In fact, 80% of cu ..read more

Email marketing is one of the most popular marketing channels, and for good reason. Every dollar brands spend on email marketing earns $36 in return. With those numbers, it’s no surprise that more than 90% of marketers say email marketing is key to their company’s success.  Many factors determine the effectiveness of your , but email deliverability is among the most important. In this guide, we’ll discuss how to improve email deliverability for more successful campaigns and, ultimately, more revenue.  Introduction to email deliverability So, what is email delivery vs. email ..read more

There’s a lot of competition among e-commerce retailers. Increasingly, getting your products or services noticed means anticipating customer needs and meeting leads where they are — that’s where targeted  excels. When done right, it can increase conversions, encourage repeat sales, and help customers build a more personal relationship with your brand. What is targeted email marketing? Targeted email marketing involves creating email campaigns that send messages to subscribers based on demographics or interests. Rather than sending the same content to every subscriber, a targeted email cam ..read more

I’m picky when it comes to my email. I only sign up for mailing lists that fit my interests and offer great content. And I’m quick to unsubscribe from emails that seem spammy or I can’t remember signing up for. This approach keeps my inbox squeaky clean and focused on my favorite topics: dogs, books, and hiking.  Opt-in emails are one reason why I have such a tidy inbox. Businesses send these messages to people who have shown interest in their communications. Recipients who “opt-in” permit the companies to send them promotional emails.  Opt-in emailing gives customers more control ov ..read more

As a marketer, it’s essential to understand what a sender score is and how it impacts your email reputation. A sender score evaluates whether you’re a spammer or are sending legitimate, authentic emails that people want to read. Working toward a high sender score is crucial to keep your marketing emails out of the spam box.  Email providers use two measures to evaluate the sender score, which combine to form your email sender score and impact : Domain reputation gauges the credibility of your domain. IP reputation evaluates the legitimacy of your IP address.  Understandin ..read more

Let’s face it: Customers can be a fickle bunch. Competition for customer loyalty is tough, and there’s always something new and shiny to distract them. So, how do you keep your customers faithful? You stay faithful — with a regular email marketing newsletter.  A monthly newsletter is just what it sounds like — an email that informs subscribers of news about your organization or shared interests. It’s a great way to generate a devoted following with your audience. Sending a monthly newsletter helps develop stronger connections with your subscribers, increase sales, and drive more traffic t ..read more

Email marketing is an essential part of any digital marketing strategy. With it, you can reach your target audience, share impactful promotional content, and drive conversions.  Implementing direct email marketing will help you get ahead of your competitors who overlook this powerful marketing method. Learn what direct email marketing is and how to leverage it to grow your business.   Introduction to direct email marketing What is direct email marketing? Direct email marketing is the practice of sending promotional emails directly to your customers and potential customers. The m ..read more

Crafting a great email subject line is an important part of building a successful email marketing campaign. The subject line is subscriber’s first encounter with your email campaign, and it’s what gets them to open it.  Without a good email subject line, your could get lost in inbox! No need to worry — you’ve come to the right place to learn how to write subject lines that get your email noticed. In this article, you’ll learn what a subject line is and why it’s important. Then, we’ll dive into how to create the best email subject lines (that get people to actually open your emails!), plus ..read more

While it may come at the end, your email footer shouldn’t be an afterthought. Email footers need to check certain boxes, but a well-crafted footer goes beyond. It contributes to your brand and engages your subscribers. The goal is to provide essential information, adhere to regulations, and make sure your emails end on a high note. You want to optimize every element of your . These email footer examples will help you get the most out of any template — down to the last word and pixel. Understanding email footers First, let’s cover the role of an email footer — where to find it and why it’s impo ..read more

Email is one of the most effective — and efficient — marketing channels available. With an average return on investment (ROI) of $36 for every dollar spent, it’s well worth the effort of building a subscriber list and developing . However, you must have email marketing leads before you can start sending sales emails. An email marketing lead provides you with their email address and agrees to receive marketing emails from your brand. Usually, a lead is familiar with your organization and hopes to receive some benefit from subscribing to your list.  When you’re beginning mark ..read more