Imagine having the power to communicate with your top customers as often as you want.  Email content marketing empowers brands to communicate efficiently and effectively with their leads. Not only that, but with email segmentation, marketing teams can send the right messages to the right leads. Over time, marketing email content can help you grow your business by improving brand recognition and customer loyalty.  What is email content?  The term “email content” refers to any information — or content — that you send to someone’s email. This can include:  Newsletters Promoti ..read more

Even with all the ways we have to communicate, email remains a B2B mainstay.  According to the Content Marketing Institute, more than two-thirds of B2B marketers use email to distribute content to their subscribers. Nearly 7 in 10 use email newsletters. To build relationships and convert interested prospects, you need to know how to build a B2B email list and use effective list-building tools. Here are 12 ideas you can use today, whether you’re growing your email list or building it from scratch. How to build a B2B email list When you start learning how to build a B2B email list, the firs ..read more

Where I grew up, June 1st was the first day that it really felt warm enough to start wearing sandals. So, for me, getting a pedicure on this day has always been a celebration. A way for me to acknowledge and appreciate the warm weather  —  and the change of footwear. Come to find out, I’m not the only one who thinks June 1st is the perfect day for baring toes. It’s National Go Barefoot Day (June 1st)!  And while getting a pedicure is the first thing that comes to my mind when I think of June, there are so many beautiful things to celebrate in June that it takes a whole month to ..read more

Email marketing can sometimes feel like a numbers game, and for a good reason: It takes a lot of contacts, messages, and quality content to get results. If the focus is on quantity, there’s a temptation to pursue a quick fix — and there’s no speedy solution quite like a purchased email list.  Affordable and extensive, purchased email lists give the purchaser immediate access to numerous email addresses. These may be categorized by job title or demographic groups, and vendors promise that these addresses will expand your reach and build brand awareness.  The allure of a purchased emai ..read more

Abandoned carts are a frustrating reality for ecommerce businesses. All shoppers abandon the occasional cart. You may be just about to check out of your online cart when you get pulled away. Or you suddenly discover that shipping will cost as much as the items you want to buy. Whatever the reason, 71% of carts across the Americas are abandoned before purchase, and retailers lose a corresponding amount of revenue between $111 billion and $136 billion.  That’s what makes your abandoned cart email so important — and well-crafted abandoned cart email subject lines are the first step ..read more

I was a customer on the brink of loyalty, but I needed that extra push. As a traveler, I searched for a solid conditioner bar that would leave my hair silky. After a bottle broke open, causing a big mess in my luggage, I had a problem to solve. Like so many customer journeys, mine started with an online search. After typing “solid hair conditioner bar” and other keywords into the search bar, I soon found myself on a website for just that. I scrolled through their different products, read the reviews, considered the different fragrances, and then — like so many other customers — I got busy with ..read more

You’ve committed time and effort to craft an impactful campaign. Yet, the response hasn’t lived up to your expectations. Now, you’re thinking of resending emails to non-openers, but you’re not sure if this solution is worth the effort. In short, yes: this is probably worth your while. Your target clients and customers are receptive to marketing messages if they’re sent under the right circumstances.  This was clear in a recent from TechnologyAdvice, which suggests that “the majority of American adults are open to receiving emails from businesses.” However, most readers are discerning abou ..read more

You know how to build your email list in-store. You’ve even gotten pretty good at collecting contacts during events, with tools like QR code scan-to-joins and the Constant Contact’s ListBuilder App. What about building your email list on your website and social channels? Are you doing everything you can to build your email list online? The good news is, there are a ton of easy-to-use apps and tools that can automate this process for you, letting you get back to other parts of your business. Once you set up these list growth tools, many of them will run continually on their own. Ready to get st ..read more

The perfect donor thank-you email is an art form. You want to sincerely thank the donor, justify their contribution, acknowledge the gift for tax purposes, and establish or continue a long-term relationship. Oh, and you want to do everything succinctly without sacrificing either brevity or content.  Thank-yous are vital to nonprofit marketing. A generic form letter doesn’t get the job done. But there are guidelines you can follow to craft a powerful thank-you message for different occasions and types of donations. How to write the perfect donor thank-you email Make your donor thank-you em ..read more

Inspire your customers. Nurture leads. Build brand recognition.  These are a few of the benefits of choosing the perfect email template.  But what happens when the template that you once loved starts to feel a bit stale? Or what if you’re trying to communicate something special? Is changing things up part of a smart ? Or is it the type of change that could cause your customers to unsubscribe?  When — and whether — to change your email template depends on your brand, your customers, and your marketing needs.  What is a reusable email template?  The whole point of a reus ..read more