Reading Time: 11 minutes If you’re involved in email marketing, you know there are many moving parts to keep track of. From designing an email that looks great and engages your audience to ensure that it lands in their inbox to tracking your open rates and click-throughs, there’s much to consider. A successful email marketing campaign demands careful planning and a detail-orientated approach. It’s easy to overlook something and end up with an ineffective campaign. To help make sure you don’t miss anything, check out our comprehensive email marketing checklist to guide you through the entire pr ..read more

Reading Time: 11 minutes Tracking email marketing KPIs is essential to any successful marketing campaign, regardless of business type or industry. Marketing KPIs go beyond reeling in new leads and customers to avail of a business’s products or services. As a business owner with nearly a decade of experience in digital marketing, I’m always advocating the importance of tracking and monitoring the right KPIs to enhance business potential and sales, because it results in better customer relations and overall business profits. Here, I’ll share with you the crucial KPIs to apply in email marketing ..read more

Reading Time: 6 minutes Compared to other types of marketing, email provides the most actionable data. Whenever you send an email, you know exactly who clicked on your links and who didn’t. This means that every campaign you send reveals more about your readers – including what makes them click through (or not) to your site. Since the early ages of email marketing, everything used to revolve around numbers. But those numbers changed over time. Still, the dilemma which numbers matter more is an existent one. In this article, we will review what click to open rate (or CTOR) is, the difference be ..read more

Reading Time: 9 minutes Since its adoption in the early days of business, email has been an advertising staple. However, too many emails sent to consumers day after day go unread and unappreciated. The truth is many email copywriting examples worth looking at are simply skipped because of the plethora of emails consumers receive daily. But should that demotivate you to write emails? Absolutely not! Did you know that for each $1 spent on email marketing, you make $42 in return? The reason for today’s article is to show you how to drive more revenue from your email marketing campaigns by writing ..read more

Reading Time: 13 minutes WordPress Email Marketing is a powerful option that businesses use to connect with customers and leads. However, the is crowded, and finding the right software for your business can be confusing. Many companies launch platforms, but few produce quality products. Email marketing has become one of the most effective ways to engage customers. By providing useful information, exclusive offers, or even asking your customers to take surveys or give feedback, you can build a reliable reputation with your subscribers. In order to achieve it, you simply have to find a WordPress ..read more

Reading Time: 8 minutes In this day and age, marketers are fighting an uphill battle to capture the attention of their audiences. With the amount of content being consumed on a daily basis exploding exponentially, it’s no wonder that almost half of consumers make a conscious effort not to engage with email. While it may not sound like a big deal initially, the more your followers stop engaging with your emails, the higher the risk of hurting your reputation as a sender. And believe me, you don’t want to face a hard bounce email problem. Then what do you do to counter a potential email campaign ..read more

Reading Time: 7 minutes Many email marketers have hit their heads against brick walls when trying to achieve sustainable results. At some point, you’ll run out of email newsletter design ideas, and your previous strategy will stop working. It’s inevitable. During a setback, it is often tempting to complain about how things were better in the “good ol’ days.” However, this way of thinking will only lead to stagnation and eventual failure. Instead, you should focus on new ways to fix mistakes and get back on track as quickly as possible. In this article, we will show you 25 email newsletter desi ..read more

Reading Time: 11 minutes Imagine you have some event or something that should attract a lot of attention. A special offer or a new office that you will open quite soon. What is the best thing to do? Spread the word, of course. But attracting the right kind of customers requires something more than just offering free drinks. It requires an event email invitation that will be convincing, straightforward, funny, and well-designed!   1. Grand Opening Event Any business event invitation email sample that is related to a grand opening should have a few key details: date and time, location, and ..read more

Reading Time: 5 minutes Without a doubt, email marketing is one of the most effective ways to create a personal connection with your audience while raising brand awareness and increasing your revenue. Not only does email marketing increase your return on investment, but 51% of customers also prefer when brands contact them through email. However, creating a successful email marketing campaign requires a significant amount of time. First, you’ll need to select an email platform — like Marketo. Then, you will need to craft eye-catching email templates for your brand, all while managing each aspe ..read more

Reading Time: 6 minutes Everyone has unique interests, lifestyles, and preferences, so why not customize email campaigns for all your subscribers? Email personalization has the power to increase your open and click-through rates, so you don’t want to miss out. In fact, studies have shown when you customize your email marketing campaign’s subject line, the email is 26% more likely to be opened. With segmentation and personalization on your side, your brand’s ROI and revenue can also increase. Reports from Experian show that personalized emails deliver transactional rates six times higher than t ..read more