The demand for Color Analysis is finally on the rise! Find out how AICI Image Master Carla Mathis and Styling Course Queen Erin Mathis are capitalising on this trend of clients wanting color analysis to serve people all over the world. Key Topics: ✔️The color systems; which ones work and which ones don't! ✔️The skills you need for a successful color analysis (and it's not what you'd expect) ✔️The power of voice, personality and energy when it comes to color palettes ✔️How you can jump on this trend and sell color analysis services now READY TO TURBO-CHARGE YOUR IMAGE BUSINESS? If you dream of ..read more

Lukbook is a BRAND NEW online shopping and styling destination for the 66% of Australian women who wear a Size 14+ and it’s bringing all the VOGUE, high end designer feels… Katrina Van De Ven, Lukbook Co-Founder & CEO is re-imagining the plus-size retail space, having built a stunning, aspirational destination for stylists to use with their clients. From shoppable looks to designer brands in ‘plus-sizes’ (as in, anything over a Size 14) AND the opportunity to become one of their in-house stylists, Lukbook is an invaluable resource for Aussie image professionals. PS; Lukbook stocks activewe ..read more

Ahead Of Your Curves is a disrupter in the Australian rental fashion space making it easier for personal stylists to source outfits for their mid-plus size clients, as traditional retailers fail to provide high end, beautiful collections that fit the average woman. Today we're joined by AOYC Founder Kylie Wall, who started the company after years of enduring change room meltdowns, being told to wear black and never being able to borrow her friends' clothes growing up. Being the ‘pretty fat girl’ with nothing beautiful to wear drove her decision to build a rental platform solely focussed on the ..read more

We're going to chat about how Friska Wirya went from entrepreneurial newbie with $0 in the bank to international keynote speaker, fuelled by a trial and error approach to her marketing mixed with a highly intentional brand. Friska and I first met at a Mys Tyler x Mirvac collaboration last year for their Spring Fashion Campaign, where stylists and Mys Tyler fashion contributors were hosting talks throughout their key shopping centres. And as soon as I walked into the event space, I knew Friska was the QUEEN. Her outfit, her hair, her posture, her delivery and her presence was powerful, commandi ..read more

In this new format, I'll be answering some of the most common audience questions (because they've been piling up for a while now and I love striking off an action on my to-do list!) These answers are formed from my experiences and observations working with stylists at various stages of business, including those just beginning their styling journey through to stylists with national teams under them. So! This episode is answering the question "Can I be bothered running a Facebook Group?" You're going to learn some of the marketing benefits of a Facebook Group, and how personal stylists are using ..read more

Natalie Wakeling is Australia’s first plus-size editorial model, turned size inclusive fashion designer and she’s got a bone to pick with the fashion industry. Natalie has been part of a pioneering movement to redefine the fashion and retail industry into a more size inclusive, body positive space not only for customers and models but also plus size designer brands. And not just a ‘we feature some curvy girls once a year in our body diversity issue’ inclusive. As in, get these brands on the runway, plaster real bodies all over billboards and start supporting the fact that retail customers (and ..read more

My guest today is Sarah Neill, CEO and the founder of Mys Tyler, an app where customers can find ‘like bodied’ fashion creators and personal stylists to help them feel more confident in what they’re buying. And in a retail first, the Mirvac portfolio of shopping centres in Australia is partnering with the Mys Tyler app and The Embrace Hub bringing together aspirational online content and relatable, inclusive in-store experiences for customers of all ages, shapes and sizes, driving genuine changes in the narrative around body confidence. In the first 2 weeks of September within Mirvac owned sho ..read more

This is a follow up episode from "How To Use Tik Tok For Stylists Over 40" and I'm SUPER EXCITED to share it with you. My guest is Cecilia Stoeckicht, a bilingual, Midlife Image Coach who decided to test out the strategies shared by digital marketing and TikTok specialist, Candice DeVille, Co-Founder of Co-Pilot Crew, because she wasn't seeing much audience growth on Instagram. Hear first-hand from a stylist who is not a digital native about the experience of trialing content creation on TikTok, how it feels and why it's working. We will loop back in with Cecilia in 3 months to see how she is ..read more

Rebecca Lau Marsh is a stylist and fashion entrepreneur with an incredible ability to generate her own PR coverage. Why does this matter? Because if you’re starting out without an existing personal styling client base, you’re going to need an audience. And I’m guessing you don’t have buckets of cash lying around for ad campaigns, right? So PR can be a quick and free way to reach your ideal clients at scale – think TV segments, magazine articles and editorial contributions. As a pioneer of online fashion retail, and owner of 3 successful online businesses including Love My Baby, 21 scrubs and K ..read more

Today I’m talking about the social media content tricks personal stylist Chelsea Brice has implemented to become an award winning stylist with an international business, booked out services and a team of stylists working for her across various states in Australia and New Zealand.  Chelsea has managed to scale her business to become a booked-out stylist and bring on other stylists without losing the trust of her audience who have been following her content for years. We wanted to find out what marketing strategies she followed to create this incredibly successful business model.  Chec ..read more