89 Reaching People Through Your Books - Doug Lawrence & Pat Iyer
Writing To Get Business
by Patricia Iyer
2y ago
Doug Lawrence, former member of the Royal Canadian Mounted Police, now works as a mentor. He describes the rewards of that work as “seeing somebody grow as a person, first and foremost, growing as a person having that belief in themselves and, sometimes, even being comfortable enough to want to share that experience with somebody else.” He says that he wrote his two books, first, The Gift of Mentoring, and next You Are Not Alone, because people felt that many could benefit from his experiences. With both books, he has included a lot of his personal experience, and he reports that people have s ..read more
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88 Spin Off Business from a Book – MJ Callaway & Pat Iyer
Writing To Get Business
by Patricia Iyer
2y ago
We all know people who are habitually negative and who use their life experiences to prove that life is unfair to them. The highly successful business and publishing history of Mj Callaway provides a powerful antidote to these “naysayers.” MJ, motivational speaker, corporate trainer, and author of over 2,000 articles and 11 books, learned resilience as a child whose family moved six times before she entered eighth grade. Although she didn’t name the practice “bouncing up” then, she developed the habit of viewing each new day as an opportunity. This doesn’t mean she had a tragedy-free life. Her ..read more
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87 The Great Resignation and Why That's Happening - Steve Cadigan and Pat Iyer
Writing To Get Business
by Patricia Iyer
2y ago
The U. S. job market has never experienced a greater degree of upheaval. Companies and retail businesses are desperate for employees, but workers are far from desperate to return to dead-end positions. Steve Cadigan who has spent 35 years in the human resources field, including a four-year stint at LinkedIn, expresses in his new book, Workquake, a clear and detailed analysis of how the roots of the current turmoil have been growing for a long time. Companies worldwide have failed to innovate. Many have developed employment systems that encouraged longevity but not creative contributions from ..read more
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86 Selling Your Business – Michelle Seiler Tucker & Pat Iyer
Writing To Get Business
by Patricia Iyer
2y ago
When you’re about to go on a trip, you key your destination into your GPS. Many people who start businesses, though, don’t think about their ultimate destination. Michelle Seiler Tucker, mergers and acquisitions (M&A) specialist, and author of Sell Your Business for More Than It's Worth and Exit Rich explains in this podcast why, even as you fully commit to the growth of your business, you must keep in mind that at some point, you will likely want to sell it. Those who use this destination to guide their business decisions join the 80% of business owners who end up with unsellable business ..read more
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85 Driving Book Sales – Chris Cheetham-West & Pat Iyer
Writing To Get Business
by Patricia Iyer
2y ago
Although the Internet has been around for a while now, those in charge of advertising and marketing continue to face challenges in terms of adapting their approaches to a new medium. Some of these challenges come from the huge difference between, for example, print and digital media. Other challenges have emerged from what can best be described as the fickle nature of online platforms.   Chris Cheetham-West, a digital marketing expert and author of Digital Marketing for Results: How to Focus on What Matters, describes some of the pitfalls of digital marketing. He emphasizes the importance ..read more
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84 How to Promote a Business with a Book - Trish Jenkins and Pat Iyer
Writing To Get Business
by Patricia Iyer
2y ago
All of us, at some points in our lives, feel that life is unfair, and we can find plenty of evidence to back up those feelings. We can feel so victimized that we can’t move beyond them. It takes resilience to climb out of the rubble and begin anew. Pat Iyer’s life demonstrates this kind of resilience. When she was a young married woman who had just gotten her master’s degree in nursing, she and her husband took out a high-interest million-dollar loan so that he could start his own business. The business failed, and Pat, six months pregnant, faced the possible loss of their home and everything ..read more
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83 Bullet Proof Your Marriage - Regina Bergman and Pat Iyer
Writing To Get Business
by Patricia Iyer
2y ago
With this podcast, I step out of my traditional role as objective interviewer and become fully immersed in the author’s passion for emotional healing. I can think of no greater tribute to Regina Bergman, a woman, who has transcended her work description of profit acceleration and exit strategy specialist. Regina’s writing career took her along a very different path. When she heard about a woman whose husband, without warning, said they were getting a divorce, she felt a powerful urge to write a book that could help save marriage, especially those in the “empty nest” stage. She interviewed man ..read more
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82 Spiritual Writing - Writing from Beyond- Anneli Driessen with Pat Iyer
Writing To Get Business
by Patricia Iyer
2y ago
When you envision a C-level executive coach, you probably don’t imagine one who is also a metaphysical minister, teacher, spiritual healer, and the CEO of a metaphysical academy. This, however, is Anneli Driessen’s job description. Her fascination with metaphysics began when she was the only child in a religion class who engaged in discussion with the teacher. Later in life, she was skeptical of those who called themselves spiritual mediums and warned people against getting involved with them. Ironically, she then met a woman who, far from being an exalted spiritual leader, was a cook in a Ger ..read more
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81 Hybrid Publishing – Tips from a Publisher – Linda Stirling
Writing To Get Business
by Patricia Iyer
2y ago
Are you an author bewildered by the array of publishing opportunities? Should you submit to a big or medium-sized publisher? Self-publish? Or consider a hybrid publisher? Linda Stirling, founder and publisher at the Publishing Circle, as well as an author, answers these questions, and, more importantly, the ones you don’t know to ask: How often will you get paid, will your work get edited, what are your legal rights to your manuscript? She describes seven important questions you must ask a potential publisher. She also warns strongly against vanity publishers, whose biggest talent is taking yo ..read more
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80 Creating Cook Books -Felicia Slattery
Writing To Get Business
by Patricia Iyer
2y ago
Are you thinking about writing your first book? Do you want to switch your teaching and writing focus? Do you wonder how you can turn your passion into profit? This podcast is for you. From compilation books to cookbooks, with titles ranging from Kill the Elevator Speech to Daily Business Meeting with God, Felicia Slattery’s writing experience is widely diversified. As an educator and public speaker, she has a gift for sharing what she’s learned. This podcast is a virtual mini-course in how to write that first book and how to turn life experiences, hobbies, and even chance remarks into books ..read more
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