Using AI for MSP Lead Generation and Sales Growth In this monthly series, we’ll dive deep into understanding how MSPs can leverage Generative Al to save time, drive sales, and fuel expansion with real-world tips, prompts, and examples to help you improve your lead generation and sales outcomes. Generative Artificial Intelligence’s (Generative Al, GenAI) ability to process vast amounts of information to extract valuable insights has opened up new avenues for Managed Service Providers (MSPs) to approach prospecting and lead generation. Al allows unprecedented efficiency and accuracy in ident ..read more

Watch now on-demand! MSPs are drowning in a sea of cybersecurity compliance demands. Balancing daily tasks with navigating the current complexities of HIPAA, CMMC, FTC Safeguards, and other strict regulations is an increasing struggle. But the reality is that compliance isn’t optional. Whether they’ve mentioned it yet or not, your clients are facing more mandates with sharper teeth. There’s good news, though. First, the mandates are more similar than dissimilar. Good security is, after all, good security. Second, MSPs who embrace the topic of compliance will be better able to differentiate ..read more

10 Tips for New MSP Client Prospecting Webinars That Convert Like Crazy Webinars have become an essential tool for managed service providers (MSPs) to generate leads and recruit new clients. A well-executed webinar allows you to connect with dozens or even hundreds of prospects in real time to deliver your value proposition and build interest in your services. Compared to other new MSP client lead generation activities, webinars allow you to create an emotional connection at scale to influence your prospects to engage with you. In this article, I’ll cover 10 strategies to create a results ..read more

Register now! EXCLUSIVE INDUSTRY FIRST LOOK EVENT: The Game-Changer for MSP Browser Security With the surge in remote and hybrid work, browser security has become mission-critical for MSPs. But traditional network security simply can’t keep up with the proliferation of SaaS apps and browser-based work. Join me and my special guest, Atakama’s Head of Partner Success and Communities Alex Brandt, for an exclusive first look at a revolutionary new approach to browser security tailored for MSPs. We’ll also be joined by MSSPs Stephen Jones, VP of Cybersecurity Services for Dataprise, and Chris Lo ..read more

Register now! This year will be a pivotal moment in the evolution of artificial intelligence, marking a period of significant transformation and emerging challenges. As businesses scramble to find ways to leverage AI, we explore potential challenges and opportunities in the second installment of our AI and Cybersecurity webinar series sponsored by Gen. Join Massimo Rapparini and me as we share how MS(S)Ps can use AI for sales lead generation emails that stand out to deliver results, and how to help protect your customers from business email compromise attacks that utilize AI. Key Takeaways ..read more

3 Changes to Cybersecurity Compliance That MSPs *Must* Understand Recent key changes in cybersecurity compliance laws and enforcement practices can and should unlock new business opportunities for MSPs in 2024. MSPs struggle to avoid seeing their services commoditized by customers looking for the best-bargain (but minimally effective) options they can find. Offering compliance expertise and an effective suite of services to check those boxes—and explaining that businesses who skimp on compliance are at significant risk—is an increasingly powerful competitive differentiator for MSPs. In 20 ..read more

Register Now! Cybersecurity landscapes aren’t what they used to be – they’re getting tougher. As an MSP, you’re in a relentless race to stay ahead. Without a doubt, Security Information and Event Management (SIEM) is an integral part of your comprehensive cybersecurity strategy. My upcoming webinar, “Double Your MSP MRR with Advanced SIEM Strategies,” couldn’t have come at a better time. Join me and my special guest, Esther Christopher, Cybersecurity Evangelist for ManageEngine, as we connect the dots between your service’s advanced SIEM strategies and an opportunity to double your monthly ..read more

10 Tips For Evaluating a Vendor's Partner Program Joining a vendor’s partner program is much like solving a multi-layered puzzle where every piece must fit perfectly to decode the bigger picture. Technology vendors tirelessly work to create successful channel programs to recruit managed service providers. But, such a journey is often scattered with barriers and challenges. Thankfully, every problem has a solution waiting to be found. Here are ten things you should consider when evaluating a vendor’s channel partner program: Equitable Partner Engagement It’s like being part of a relay rac ..read more

10 Tips For Evaluating a Vendor's Partner Program Joining a vendor’s partner program is much like solving a multi-layered puzzle where every piece must fit perfectly to decode the bigger picture. Technology vendors tirelessly work to create successful channel programs to recruit managed service providers. But, such a journey is often scattered with barriers and challenges. Thankfully, every problem has a solution waiting to be found. Here are ten things you should consider when evaluating a vendor’s channel partner program: Equitable Partner Engagement It’s like being part of a relay rac ..read more

The Ultimate Guide to MSP QBRs Optimizing Performance and Client Relationships with MSP QBRs Quarterly Business Reviews (QBRs) are more than just a gathering of stats and figures – they’re an essential aspect of managing successful relationships between Managed Service Providers (MSPs) and their clients. A well-executed QBR not only helps in analyzing performance but also uncovers new revenue opportunities and strengthens your client relationships. Understanding the QBR Process Picture this: A structured meeting where you and your client review the performance of your managed services and ..read more