Season 4 - Episode 10: Natural Beauty Captured in a bottle – The House of BŌ
The Max Forti Chat
by Max Forti
8M ago
For this season finale we have the pleasure to chat with Bernardo Möller (House of Bō) brand founder along with his life and business partner Giancarlo Perez. The brand hails from Miami, Florida.  House of Bo is a gender-neutral brand which has worked with world renowned Perfumers utilizing highest quality of raw, natural & sustainably sourced ingredients. The brand’s ethos is to celebrate the ‘’rawness’’ of nature in its natural and unaltered form. The house of Bo ‘’the house of the Beautiful’’ has made some incredible strides within the fragrance industry in such a short time-span ..read more
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Season 4 - Episode 9: The art of creating unique and luxurious scents – Unique’e Luxury Perfumes
The Max Forti Chat
by Max Forti
9M ago
Today we receive a great guest Serhat Okyay to discuss a very interesting brand. Unique’e Luxury Perfumes. A brand that pride themselves on utilizing only the finest ingredients available to create refined, luxurious and captivating niche fragrances...   Unique’e Luxury hails from Turkey, the brand was founded by Muhammet Serhat Okyay and Selim Özen. Their first collection of fragrances was releases in 2018 and created in collabration with perfumers:  Jorge Lee, Sylvain Cara, Selim Özen, Hüseyin Erdoğmuş, Bihter Türkan Ergül and Gökhan Şimşek to name a few... Let’s delve into this b ..read more
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Season 4 - Episode 8: The Family-owned Niche Brand that values heritage – Almah 1948
The Max Forti Chat
by Max Forti
9M ago
Today we have to pleasure to chat with Jordi Magrans founder, perfumer and creative director of this family-owned brand that hails from Spain and started with his great-grandfather (an herbalist) back in 1948.  Almah Parfums 1948 is a Barcelona-based brand founded in 1997. The main business of the brand is the production of natural essential oils and compounds with its factories in Barcelona, Spain and India. The brand's first personal fragrance collection was announced during Pitti Fragranze in 2019. Join me as I take a deep-dive in this riveting conversation to learn more about their he ..read more
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Season 4 - Episode 7: The Transportive Perfume Niche Brand – Arquiste Parfumeur (Carlos Huber)
The Max Forti Chat
by Max Forti
9M ago
Today we have to pleasure to chat with Carlos Huber Arquiste Parfumeur’s brand founder. Carlos was drawn to Mexico's architecture and history, and is an avid passionate traveler since young, Carlos Huber first pursued the study of architecture and historic preservation at prestigious universities in his hometown of Mexico City, in Paris and New York, where he graduated with honors in Historic Preservation at Columbia University. His diverse experience includes meticulous residential and commercial projects as well as art installations concerned with the interpretation of historic sites. Turnin ..read more
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Season 4 - Episode 6: America’s First Niche Brand? – Blocki Perfumes Circa 1865
The Max Forti Chat
by Max Forti
10M ago
In this episode let’s discover Blocki Perfumes  - A niche brand that hails back to the 1800’s and was reinvented as a brand in 2014 which honors historic compositions with a contemporary flare! In today’s episode we’re chatting with brand founders, Tammy and Tyler Kraemer and joined by their marketing director LC James.   TOPICS OF THIS CHAT:·       America’s very first niche brand? Where did it all begin...  ·       John Blocki, from Chicago 1865 to the world!   ·       Founding the manufacturing of perfumery in t ..read more
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Season 4 - Episode 5: She has changed the game on fragrance reviewing on YouTube, meet– Michella (curlyfragrance)
The Max Forti Chat
by Max Forti
10M ago
In this episode we get a little ‘’personal’’ with Michella Curly aka curlyfragrance on YouTube. She has made an impact during the pandemic and never looked back. Today her fragrance channel is one of the most viewed which has a very fun and ‘’fresh’’ approach.  Let's delve into her journey and find out what's next for her on this chat...  TOPICS OF THIS CHAT:·       Where did her journey begin...  ·       Making and impact and changing the game of fragrance reviewing.  ·       Fitness first, Fragrances last!   ..read more
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Season 4 - Episode 4: She's an Artist of many different skills! – Eva Petrič
The Max Forti Chat
by Max Forti
10M ago
She is a world-traveler and a multi-cultural and multi-talented artist. Meet Eva Petrič, born in Slovenia, she lives and works between 3 cities: New York City, Vienna, and Ljubljana, creating interesting works in photography, video, performance, poetry, installation, writing and perfume blending... In today’s episode we’re going to delve in her works and most specifically in her DBE Fragrance creations – ‘’Databank of Emotions’’ fragrance line.      TOPICS OF THIS CHAT:·       Early beginnings (from ballet in India to multi-artist) trans-medial artist  ..read more
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Season 4 - Episode 3: Perfume Raw Materials/Sourcing with – Dominique Roques
The Max Forti Chat
by Max Forti
11M ago
In this episode a topic that is generally ignored but should most definitely be taken seriously. I had the pleasure to meet Roques in Oman and discover his incredible role and work in sourcing of ingredients in a very diligent and sustainable manner for the past thirty-plus years. Dominique Roques has been sourcing essences and extracts for the perfume industry for over thirty years. He was the head of sourcing at Firmenich, a leading developer of perfumes for the world's top fragrance luxury brands. He lives in Paris, France.     Dominique has written incredible books on this subjec ..read more
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Season 4 - Episode 2: Outstanding Conversation with (Founder and Perfumer) of Exotic Brand – BLACKCLIFF PARFUMS
The Max Forti Chat
by Max Forti
11M ago
In this second episode of our fourth season, I had the pleasure to have an outstanding conversation with Blackcliff’s Parfums brand founder Tomlinson Bynoe and Perfumer Kyle Mott-Kannenberg.  Blackcliff is a Barbadian brand that offers exotic and bold fragrances that are both inspirational and powerful, outlining the breathtaking landscapes and elements of the Caribbean island...      I am also happy to report that Blackcliff Parfums will be gracing us with their incredible creations at ScentXplore 2023 – 5th Edition, featuring an exclusive release! TOPICS OF THIS CHAT:·&nb ..read more
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Season 4 - Episode 1: The Very Talented (Perfumer/Chemist) – Aaron Terence Hughes
The Max Forti Chat
by Max Forti
1y ago
Welcome to the Max Chat Season 4: In this fourth season opener episode, I had the pleasure to chat with multi-talented perfumer and chemist Aaron Terence Hughes. He has disrupted the market with his long-lasting, intriguing and powerful fragrances some with their polarizing names such as: Slut, Boss Bastard, Boss Bitch...  However, the fragrances are much more than just a thought-provoking name – there’s so much more to these compositions than meets the eyes (or nose)...     I am also happy to report that Aaron have won the ScentXplore People’s Choice Award in the category: Risi ..read more
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