2020 is an election year, which means buyers and sellers alike will have concerns about election results and their effect on the economy. In this episode, I talk to Michael LaFido—top-producing Realtor, author, and founder of Marketing Luxury Group— about how you can best prepare for selling amongst the uncertainty. We also discuss how to determine whether you’re in a buyer’s market or a seller’s market, why first impressions are crucial, and how to make your home stand out in a crowded market. ***IN THIS EPISODE, YOU'LL DISCOVER*** What an election year means for luxury real estate. Why i ..read more

This week, Terry Cohen—constantly ranked in the Top 1% of Agents Nationwide by the Wall Street Journal—shares her insight on a variety of luxury real estate topics, from navigating Broker/client relationships to lifestyle marketing and print media. There’s a wealth of information available to so-called “armchair experts” these days, so what are buyers and sellers supposed to make of it all? In this one-on-one talk, Terry and I discuss all of this and more. ***IN THIS EPISODE, YOU'LL DISCOVER*** How to sort through all the knowledge available to buyers. Why the right Broker can help you make ..read more

When it comes to selling your home, the asking price you choose can make or break your real estate deal. In this interview with Jenna McKay—a Compass real estate agent based in New York City—discover why pricing your home correctly the first time is so important, learn some great tactics for marketing your property with video, and find out how long distance agents are able to provide service for clients who aren’t physically there. ***IN THIS EPISODE, YOU'LL DISCOVER*** What “aspirational pricing” is What kind of physical preparation do you need to sell a home What is meant by “co-brokering ..read more

If you’re a buyer in a market that favors buyers, you might feel safe making a low offer or taking your time. Though you may be in a position of power, don’t let your guard down too soon. In this episode, I interview Jeremy Stein—co-founder of the number one sales team for Sotheby’s International Realty in New York City—who shares some common mistakes that buyers make when they think they have the upper hand. We also discuss marketing in cities with global reach, how sellers should behave when pricing their home, and more! ***IN THIS EPISODE, YOU'LL DISCOVER*** Common mistakes that buyers ..read more

Just because someone’s a good friend doesn’t mean they’re a good real estate agent. On this episode of Luxury Real Estate Talk, I interview Scott Aurich—a Coronado, California-based Realtor with over thirty years of diverse real estate experience. Discover why it’s more important than ever to work with an experienced real estate agent, find out when you should start looking, and learn how to choose the right one for your unique situation—whether you’re a buyer or a seller. ***IN THIS EPISODE, YOU'LL DISCOVER*** What the market is like in Coronado, California. A unique perspective on real e ..read more

Money can’t buy you taste, and buyers don’t want your problems. Understand why bad staging or shoddy repair jobs can cut your bottom line. Zillow, Realtor.com, and Trulia have filters that have changed the real estate game and the way that buyers can shop for a home. In this episode, Erich Cabe shares his knowledge on staying ahead of the competition. ***IN THIS EPISODE, YOU'LL DISCOVER*** How consumers search for properties using automated search data [3:20] What kind of physical preparation do you need to sell a home [6:45] As a seller, go out and look at competitive properties [8:30] P ..read more

In this interview, Scott Dugan—a Certified General Appraiser with 20+ years of luxury appraisal experience in the Las Vegas Valley—shares his professional insight on luxury home appraisals. Price per square foot isn’t the only component to consider when appraising a luxury home. Find out what other variables appraisers use to determine a home’s value. In the end, we share stories about deals that fell apart because the seller didn’t get an appraisal up front and discuss the rise of incompetent appraisers due to appraisal management companies. ***IN THIS EPISODE, YOU'LL DISCOVER*** When wou ..read more

Steve Epstein—a top producer in the greater Santa Barbara area—and I share stories, both good and bad, about our experiences in real estate. First, Steve tells me about his last deal on the brink of falling apart. What is FIRPTA and will it affect your taxes and withholdings when buying a home? Steve and I discuss his “no stone unturned” approach to marketing, what’s working for him, and how targeted ads led a man to land his helicopter on a log cabin property…and then buy it. Trying to find the perfect home, buyers often set up parameters for what they want, only to change their minds late ..read more

Are you considering buying a property in a tourist destination? Do you want to generate extra cash renting it out through Airbnb or other channels? Where do you even start? In this one-on-one with Munro Murdock—broker/owner of Love Hawaii Realty—we talk about acquiring, managing, and optimizing the revenue of vacation rentals in popular destinations like Hawaii. ***IN THIS EPISODE, YOU'LL DISCOVER*** Reasons why you might want to own a vacation rental. What kind of returns buyers can expect on rental properties. Why it’s not all about the return. Some pros and cons of owning a rental prop ..read more

In this one-on-one with Sara Littlefield—a Connecticut real estate professional who has personally closed half a billion dollars in residential sales—we open with a discussion about how Sara’s corporate experience has shaped her approach to marketing real estate. Sara offers some great insight on negotiating. Besides seeking the “highest and best price,” how do you get more bids, and therefore better terms? Stressing the importance of a “teamwork approach” to agent/client relations, we talk about how to have more effective conversations. Sara shares her experience working with expired listin ..read more