Award-winning Realtor Justin Loncaric from Burlington, Ontario
Canadian Real Estate Marketing Podcast
by Burnt Boat Media
3y ago
On episode 019 of the Canadian Real Estate Marketing Podcast, guest and award-winning Realtor Justin Loncaric explains the difference between marketing and connecting. Justin’s a Keller Williams Platinum Award winner and his team is consistently the #2 team in KW Signature Oakville. Real estate in in Justin’s blood. His parents have been in the industry for more than four decades and he himself has been at it for the past 16 years. Justin and his team crushed it in 2020 with a 725% increase in gross commission income, with most of that business happening DURING the lockdowns. He and his teams ..read more
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BC Realtor sues seller for commission
Canadian Real Estate Marketing Podcast
by Burnt Boat Media
3y ago
NOTE: This episode replaces an earlier version that may have been confusing to listeners. A special mid-month episode because I just had to discuss the CBC story about the BC Realtor that's suing his seller for commission. This episode of the Canadian Real Estate Marketing Podcast veers dangerously close to rant territory but there IS a marketing lesson buried in there someplace. The short version of the story is that a BC Realtor and his brokerage are suing their seller because the buyer didn't close on the sale. The seller was shocked to discover that BC's standard listing contract he'd si ..read more
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Canadian Real Estate Marketing Podcast #017​ // How new Realtors can get clients [2021]
Canadian Real Estate Marketing Podcast
by Burnt Boat Media
3y ago
If you've just started in real estate, you've probably asked how new Realtors can get clients. 2021 has created white hot demand for Canadian real estate and this means many established agents have been too busy to focus on their marketing. This abdication is leaving a void in the market and is a HUGE opportunity for new Realtors to get clients while taking market share away from these entrenched leaders. In episode 17 of the Canadian Real Estate Marketing Podcast, we explain why this is a rare chance to catch these established agents while their focus is elsewhere. We also tell you the "Best ..read more
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How Realtors can use contests to promote their business
Canadian Real Estate Marketing Podcast
by Burnt Boat Media
3y ago
This episode's guest on the Canadian Real Estate Marketing Podcast is Duncan Paterson. Duncan has been a favourite Edmonton radio personality for three decades and is also a contesting expert and a semi-professional prize pig. During this podcast, Duncan explains why hosting a contest can be beneficial for Realtors and also walks us through the dos and don'ts of organizing your giveaway.  * * *  ? Join our email list to be notified of new episodes: https://bit.ly/CREMpodcastSignUp​ * * * ABOUT THE CANADIAN REAL ESTATE MARKETING PODCAST The Canadian Real Estate Marketing Podcast ..read more
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Getting the most out of your listing photos
Canadian Real Estate Marketing Podcast
by Burnt Boat Media
3y ago
In episode 15 of the Canadian Real Estate Marketing Podcast, photographer Val Labrecque tells us how Realtors can use their listing photos to their maximum potential. Easy, actionable advice that will help you sell more homes and get more listings while branding yourself as your region's go-to Realtor.  * * * ? Join our email list to be notified of new episodes: https://bit.ly/CREMpodcastSignUp  * * * ABOUT THE CANADIAN REAL ESTATE MARKETING PODCAST The Canadian Real Estate Marketing Podcast is a monthly podcast that tackles the best techniques and strategies for Canadian real estate ..read more
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Is real estate marketing an expense? Or is it an investment?
Canadian Real Estate Marketing Podcast
by Burnt Boat Media
3y ago
If signing up for social media is free and paid ads are cheap, why would you ever set a real marketing strategy? In episode 014 of the podcast, we talk (rant?) about why Realtors need to formulate a marketing plan and a marketing budget. If you plan on being in the real estate industry for the next 5+ years, this episode will serve as a reality check and details why you must, must, MUST accept that marketing is an investment and NOT an expense.  * * * ? Join our email list to be notified of new episodes: https://bit.ly/CREMpodcastSignUp * * * ABOUT THE CANADIAN REAL ESTATE MARKETING PODCA ..read more
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Video marketing for real estate agents in 2021
Canadian Real Estate Marketing Podcast
by Burnt Boat Media
3y ago
Realtors are going to see big changes in the way they market themselves and their listings in the not-too-distant future. In episode 13 of the Canadian Real Estate Marketing Podcast, we start 2021 with a look forward and explain which video format will be the go-to model for real estate agents that want to blow up their brand starting this year. * * * ? Join our email list to be notified of new episodes: https://bit.ly/CREMpodcastSignUp * * * ABOUT THE CANADIAN REAL ESTATE MARKETING PODCAST The Canadian Real Estate Marketing Podcast is a monthly podcast that tackles the best techniques and str ..read more
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Discovering Your Unique Selling Proposition
Canadian Real Estate Marketing Podcast
by Burnt Boat Media
3y ago
Uncovering your own Unique Selling Proposition can be a daunting task that requires reflection and – sometimes – brutal honesty. In episode 12 of the podcast, we'll show you how doing this work up front will make all the marketing and advertising campaigns that follow easier and more effective. We'll give you some examples of famous USPs and suggestions on how to craft your own Unique Selling Proposition, regardless of your experience or expertise. * * * ? Join our email list to be notified of new episodes: https://bit.ly/CREMpodcastSignUp * * *  ABOUT THE CANADIAN REAL ESTATE MARKETING P ..read more
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Knowing your Measurement of Success
Canadian Real Estate Marketing Podcast
by Burnt Boat Media
3y ago
Marketing without a plan is like investing in lottery tickets. It might work out for you from time to time but you'd have greater, more consistent results if you took the time to first think about what you're doing. In episode 11 of the podcast, we explain why it's super-duper important to have a specific goal for your real estate marketing campaigns. * * * ? Join our email list to be notified of new episodes: https://bit.ly/CREMpodcastSignUp * * *  ABOUT THE CANADIAN REAL ESTATE MARKETING PODCAST The Canadian Real Estate Marketing Podcast is a weekly podcast that tackles the best techniq ..read more
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Real estate marketing for introverts.
Canadian Real Estate Marketing Podcast
by Burnt Boat Media
3y ago
Is it possible for an introvert to succeed as a Realtor? In this episode, we're going to share strategies to help low key agents market themselves, their listings, and their business while avoiding the spotlight. If you're firmly in the introvert camp, episode 010 will help you keep you under the radar while growing a brand that will be the envy of the extroverted agents in your office. Realtor Aliese Mackenzie's Instagram: https://bit.ly/AlieseMackenzieInstagram * * * ? Join our email list to be notified of new episodes: https://bit.ly/CREMpodcastSignUp * * *  Subscribe to our podcast on ..read more
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