In a world where the business landscape is constantly changing, making the right connections is more important than ever. Christopher Luna, an experienced entrepreneur and member relationship representative at the Los Angeles Area Chamber of Commerce, joins Swire Ho in the latest episode of The Small Business Show to shed some light on the evolving dynamics of business networking. Luna's journey exemplifies how a strategic and resilient relationship-building strategy can help entrepreneurs stand tall amongst the crowd. In today's episode, understand why choosing the right networking events and ..read more

Don't miss out on another enlightening episode of The Small Business Show with Swire Ho,  #thepromoguy, and Christian Brown, co-founder/ CMO of Glewee. This episode focuses on the role influencer marketing plays in enhancing brand visibility and driving conversions. Swire and Christian delve into practical strategies for harnessing social media's visual platforms such as Instagram Reels and TikTok, and their application in influencer marketing campaigns. They also cover the fundamental attributes of successful influencer marketing campaigns and the metrics to monitor for effective campaig ..read more

In this captivating episode of 'The Small Business Show,' our inspiring guests Swire Ho and Joann & Kyle Mester dive into the worlds of entrepreneurship and small businesses, sharing valuable insights from their journey into franchise ownership. Despite facing numerous challenges and initial failures, their dedication, resilience, and hands-on approach empowered them to flourish in the competitive franchising industry. Discover how they shifted their mindset, enacting strategic planning and determination to transform a side investment into a full-time engagement with multiple franchise loc ..read more

In this episode, Swire Ho #thepromoguy and Lauren Cockerell discuss the complex elements of establishing a PR strategy to propel your business. From understanding the nuances that make your brand unique to outlying the timeline for PR success, we explore how businesses can enhance their public profile and garner visibility. Learn more about the importance of transparency in an effective PR Strategy and how comprehensive information about your business can make a difference. Also, understand how personal branding fits within the broader PR landscape. From multi-faceted public personas to your b ..read more

Gear up for an insightful episode of "The Small Business Show" where hosts Swire Ho #thepromoguy and Susan Meier delve into the integral aspects of personal branding. With valuable nuggets on the evolution of career trajectories and the necessity to reassess personal brands, Susan Meier, a renowned personal branding expert, helps simplify these complex concepts. She extends her unique branding methodology to modern professionals, indicating how to incorporate various facets of one's experiences into their brand effectively. Moving forward, Susan talks about the symbiosis of corporate and perso ..read more

As is true for most successful entrepreneurs, the path to success is marked with learning episodes, discoveries, and constant adaptions. Like many, Jeff Russell's journey did not start with a clear roadmap. The college graduate and corporate ladder climber found his true call in entrepreneurship and there has been no looking back ever since. To him and many others, the corporate world is not seen as a final landing spot but a launchpad for insightful personal discoveries about one’s aspirations for autonomy, challenges, and excitement.  According to Jeff, a true entrepreneur leverages bo ..read more

Welcome to another engaging episode of The Small Business Show where your hosts, Swire Ho and Mike Snyder, elaborate on how nurturing continuous innovation, agility, and establishing robust client relationships are keys to sustainable business growth. Embark on this enlightening journey to explore how collaborative learning and strategic partnerships can lead to mutual growth and success. This episode delves further into the significance of regular interactions and sharing knowledge through live streams, webinars, and interactive events as an impactful marketing strategy. They also underline t ..read more

This episode of The Small Business Show brings you a  chat with leadership coach Andy Hyde. With substantial experience guiding entrepreneurs through their transformational journey, Andy shares his insights on the pivotal role mindset plays in entrepreneurial success – from self-leadership to the art of delegation. Andy explores the concept of competing commitments that often tug entrepreneurs in opposite directions, hindering progress. He delves into concepts of effective delegation and trust-building, describing this as a shift far beyond mere task management. According to Andy, the ide ..read more

This episode of The Small Business Show brings you a  chat with leadership coach Andy Hyde. With substantial experience guiding entrepreneurs through their transformational journey, Andy shares his insights on the pivotal role mindset plays in entrepreneurial success – from self-leadership to the art of delegation. Andy explores the concept of competing commitments that often tug entrepreneurs in opposite directions, hindering progress. He delves into concepts of effective delegation and trust-building, describing this as a shift far beyond mere task management. According to Andy, the ide ..read more

In this episode of The Small Business Show, Swire Ho invites experienced marketer Matt Bell for an in-depth conversation about the power of content marketing for small businesses. Content marketing—is more than just a buzzword, it is a critical tool businesses use to engage existing customers and attract new ones. Starting from his career in an energy company as a corporate ladder climber to becoming an entrepreneur, Matt Bell's enthusiasm for content marketing has helped numerous businesses bolster their presence and grow. He authored books and based his strategies on the careful balance of ..read more