Earlier this year, we launched the most requested feature ever in Planable: Analytics. We started with the most popular platforms: Facebook, Instagram, and LinkedIn. Now, I’m happy to announce one less place for you to check for insights and make sense of all the different formats: we’ve just launched TikTok Analytics! ? Manage all your TikTok in Planable – from ideation to analytics Though TikTok is all about raw, unedited videos, I know success doesn’t come effortlessly. It takes careful research and planning. A team to contribute wild ideas and feedback throughout the process. The thorough ..read more

Email marketing is one of the oldest and best tricks in the communication playbook, and newsletters are an excellent tool for brand awareness, audience engagement, and lead nurturing. But newsletter planning is challenging. Coming up with and delivering fresh ideas consistently may feel like an exhausting marathon when you only trained for a sprint. It’s more than a creative challenge — it’s a critical component of your overall marketing campaign plan. If you feel the strain of executing your email marketing strategy or are just starting to work on one and want to do things right, read on. I’l ..read more

Whether you’re trying to spread brand awareness, increase sales, or educate your audience, engaging videos can help you get the job done. The power of video lies in its capacity to communicate information in an energetic and captivating manner. This makes videos ideal for storytelling, demonstrations, and showcasing products or services. But there’s one type of video that’s taken the social media world by storm: short-form video. Some marketers use Instagram Reels, while others use YouTube shorts to share their short-form videos. And some use both. Which platform is best? Which one gets the mo ..read more

Proving your social media return on investment (ROI) can be a challenging process. Not only does every social media campaign have its own goals, but it’s also easy to get caught up in vanity metrics — like likes and follower counts.  While growing a social media audience can influence a positive return in the long run, you need to dig a bit deeper when tracking your social posts’ ROI. Let’s take a closer look at a few practices you can implement to better measure your social media marketing success. 1. Get clear on your business goals To prove social media ROI, you need crystal clear busi ..read more

Trying to capture and hold someone’s attention on Instagram is more challenging than ever. In the early days of Instagram, creators got away with spamming their posts with the 30 hashtag limit and choosing a filter. But now things are different. It’s down to simple math. There are more active users on Instagram today than ten years ago, meaning more people are fighting for attention. Naturally, you have to create better content to stay top of mind. The sheer amount of complementary tools available today makes creating high-quality reels and carousels accessible for everyone, not just the top 2 ..read more

How often do you use insights from social media metrics in your everyday workflow? Let me share a secret with you – I hardly used them at all when I began my marketing career. I used a lot of guesswork back then. And honestly, it felt a little bit overwhelming to make sense of how all the different metrics could be applied to my social media strategy. Looking back, I wish I started sooner. I missed out on so much value simply because I wasn’t looking for it. But we live, we learn, we grow. And now, I’d like to share what I’ve learned since June 2020, when I started Pretty Little Marketer. I al ..read more

Choosing the right Instagram tools for a successful brand toolkit is vital to flawless and smooth Instagram management — especially in times of never-ending content creation. Instagram marketing tools help teams streamline marketing efforts, making it easier to produce high-quality visual content and rock their presence on the Instagram app. Scheduling IG posts, asset creation, influencer collaboration — there are tools for everything. In this article, I’ve gathered 19 best Instagram tools for easy content management. Dive in and craft your own toolkit! What to look for in Instagram management ..read more

Cultivating one good Twitter account with a consistent strategy and an engaged community is hard enough on its own. If you manage multiple accounts or also work across other social media platforms, things can get intense quickly. Twitter management tools can lighten your load and spare you more than one headache. You can create, approve, schedule, and collaborate on content without spending half your time on admin and emails about other emails. You’ve seen how some of the best, shortest tweets can take the longest time to craft. But you’re more likely to be inspired, witty, and laid-back when ..read more

Facebook management tools are irreplaceable when it comes to truly taking control over your presence on the platform. Native tools are overcomplicated and mediocre functionality-wise, so social media managers usually opt for third-party software. Such tools help your team create content faster, automate content planning, gather real-time analytics, and overall streamline your social media efforts, keeping you laser-focused on the impact your content brings. In this article, I’ve gathered 12 tools that meet any team’s social media management needs. So, read on! What are Facebook management tool ..read more

Daily creating and posting social media posts can quickly become a daunting task. Especially when you have so many platforms to update and so much competition to keep up with. Fortunately, you now have the power of AI on your side to keep social media marketing from becoming a complex, resource-draining endeavor. In this article, I’m diving into how to use ChatGPT for social media success, saving time and effort and keeping your creativity fresh in the process. Benefits of using ChatGPT for social media posts As you may have noticed, ChatGPT is rapidly becoming an indispensable tool for market ..read more