Budget - the word that makes the world go round! And for good reasons. The simple truth of life is that we all need money to do anything - personal or business. In the hospitality industry, cash is everything. Hotel budgeting is essential to manage expenses and increasing profitability. Hoteliers need to incur various costs to run a hotel. There are various expenses related to food and beverage, hotel staff, toiletries, bedding, towels, sanitary items, hotel maintenance, cleaning equipment and so forth. Hotel budgeting is the only way to manage all these costs efficiently. Here, we will guide ..read more

] “What does average length of stay even means?” You must be thinking to yourself after reading the title. In the hospitality industry, there are various terms that one may not know at the moment. However, you will need to be familiarized with the terms ASAP. Before we discuss how to increase the average length of hotels, one needs to understand what the word means. What is The Average Length Of Stay Let us understand what is the length of stay first. It refers to the number of nights the guest stays at a hotel. It can range from one day to more than a week. However, what is more, important f ..read more

As they say, we have to shoot for the stars! It is especially true in the hospitality industry, For guests, choosing a hotel is a task. There are so many properties, with different types, budgets, amenities, and more. Hence, it becomes important to classify them so that the customers know what are they exactly going to get for their money. One such type of classification is the hotel star rating system. The hotel star rating system is quite common. In fact, even those who don’t work in the hotel industry have a basic understanding of it. When you tell them, “I stayed in a budget 3-star hotel ..read more

There is this saying that - “You cannot make everyone happy”. However, in the hospitality industry, you have to make everyone happy. This is one of the most challenging aspects of managing a hotel. The guests are unpredictable. They will either be in love with your property or will hate it enough to post a 1-star review online. This is why responding to hotel reviews is considered an art form. The human instinct is to respond to only negative reviews. The reason is that more than positive, what we want the most is to avoid a negative reputation. That’s why hotel reputation management has emer ..read more

Of all the annoying things in the world, last-minute cancellations are at the top of the list, at least for hoteliers. Imagine, you have gained a booking, after 5 - 10 unsuccessful leads and constant calls, chats and clarification. You sit and relax after your hard work gets paid off, until… You get a call, and you think, “oh nice, a new lead!” However, the person on call says something you never want to hear, “Can I cancel my booking please?”. The same emotion can be felt due to last-minute cancellations on OTAs and hotel website bookings. Your day gets ruined and you feel burnt out. Every h ..read more

OTAs have become an integral part of hotel bookings. Yes, you have to pay a commission, and you also have to follow their terms, conditions and policies. But they are necessary for hotels, especially those that don’t have a hotel website or those hotels whose website is not sufficient enough to be a major source of hotel revenue. That’s why we need to identify the best OTAs for hotels. As you can see, OTAs have become a major source of online bookings. Without an OTA listing, hotels will lose out on a chunk of online hotel revenue. Before we reveal the best OTAs for hotels, we need to underst ..read more

Social Media has become an integral part of hotel marketing strategy. All businesses require an online presence to a great degree. However, hospitality is significantly dependent on word of mouth and visibility. Without a digital presence, hotels, resorts and holiday villas are as good as non-existent. That’s why it's essential to have social media strategies for hotels. As we enter 2023, the competition is only going to get more intense and dynamic. There are several social media platforms available, such as Instagram, Facebook, YouTube, Pinterest, Whatsapp and more. Different hotel social m ..read more

Hotel pricing strategies are one of the most important components of hotel revenue strategies. Pricing is influenced by demand and supply, and in turn, also influences the demand for hotels. Hotels either use static or dynamic pricing. Before we understand how we can implement hotel dynamic pricing, we need to first understand the concept. Hoteliers have heard about hotel dynamic pricing, but they are confused about what it means. In some cases, hoteliers do have some idea about the concept, but, as they say, half-knowledge is worse than no knowledge. This is what many hotel businesses strugg ..read more

The dazzling luxury rooms, stunning bathrooms, amazing views of the balcony, and vibrant and mouth-watering delicacies, are some of the things guests look for in a hotel or a resort. Of course, each guest persona looks for something unique. Comfy rooms, cozy common spaces, and vibrant ambience are included in the checklists of guests as well. The main job of hotel photography is to showcase the best of your property to your potential guests. Whether you are a hotelier, influencer or photographer, utmost care, dedication and skills are required to bring out the personality of a hotel with the ..read more

The hotel industry is one of the most competitive, fascinating and crucial industries. People want to relax, go to work, and enjoy a vacation. Hotels are an establishment that caters to these needs. The hospitality industry is cut-throat, meaning that any slightest mistake on their part can lead to the closure of business. There are many departments in hotels that ensure that the business runs smoothly without any hiccups. To run a complex business like a hotel, that offers rooms, amenities and various other services, it needs to be streamlined into different hotel departments to make it work ..read more