The Hospitality Industry is among the most competitive industries in the world. With so many hotels located in different locations, and offering so many amenities, properties have to compete with each other every day, or rather, every moment. Hotels generally offer two types of services - the main service and the ancillary services in hotels. The main service here refers to the room inventory. Room inventory, in simple terms, means the rooms in which the guest stays for the night, or multiple nights. They are the most important component of hotel revenue. Ancillary Services on the other hand ..read more

Hotel Revenue Management is crucial for any hospitality business. Without sufficient revenue, any business will not be able to cover its costs, and will not be able to gain profits. The hospitality industry is even more competitive, with low margins. Hence, hotel revenue management is an essential part of any hotel. Hotel revenue management involves using data-driven strategies to optimise revenue and profitability from all distribution channels. To keep it simple, it involves getting the right room, to the right customer, at the right place, and at the right time. In this blog, we will be di ..read more

With 2 billion users, WhatsApp has emerged as a popular and powerful messaging app, for personal and business use. All, businesses, including the hospitality industry, are using this app to communicate with their audiences. WhatsApp Marketing for hotels has emerged as a major marketing channel for hoteliers. But what is the reason for the exponential growth of WhatsApp Business? People are not wrong when they say that the most brutal department of any business is marketing, and the most brutal industry of all is the hospitality industry. If one wants to perform marketing for the hospitality i ..read more

The hospitality industry is among the most dynamic and competitive sectors ever. For hotels to succeed, they need to be at least a step ahead of their competitors to gain a lead in the market share. Property owners, hotel professionals and staff need to update themselves with the latest trends and tools constantly. One such trend in the automation of the hotel industry, Hotel Automation is here to stay forever. As technology evolves, so will be hospitality industry. More and more hotel operations are being automated to increase efficiency. In this blog, we will learn more about automation in ..read more

The hospitality industry, like every industry, has two parts - the front office and the back office. The aim of the front office is to represent the company to the outside world, such as its clients, customers and communications. The aim of the back office is to run the operations smoothly. In the hotel business, the front office department is especially important. I’m sure everyone here has an idea of what the hotel front office department does, taking reservations, managing and coordinating sales and purchases, allocating rooms, check-In, and check out and attending to guest complaints and ..read more

Instagram - It doesn’t need any introduction, does it? It is among the most popular social media platforms, after Facebook. Instagram is a part of Facebook now, with both platforms integrated in terms of posting, sharing and most importantly, marketing. If you are a hotelier, you need to use Hotel Instagram Marketing to its full advantage if you want to have a social media presence. Here, we will discuss the basics of hotel Instagram marketing strategies, and the various tools and strategies to be used to achieve your goals. Online marketing on Instagram has gained prominence, especially amon ..read more

We suppose that you have been reading our blogs for a long time. In course of time, you must have become familiar with various concepts like hotel revenue management, RevPAR, hotel occupancy, channel management, reputation management etc. However, there is another crucial concept we need to discuss - hotel yield management. “What Is Hotel Yield Management?” you might ask. It is among the most important concepts of Hotel revenue management. In fact, without yield management, there cannot be any revenue management. In this blog, we will explain everything about hotel yield management and we ass ..read more

Budget - the word that makes the world go round! And for good reasons. The simple truth of life is that we all need money to do anything - personal or business. In the hospitality industry, cash is everything. Hotel budgeting is essential to manage expenses and increasing profitability. Hoteliers need to incur various costs to run a hotel. There are various expenses related to food and beverage, hotel staff, toiletries, bedding, towels, sanitary items, hotel maintenance, cleaning equipment and so forth. Hotel budgeting is the only way to manage all these costs efficiently. Here, we will guide ..read more

] “What does average length of stay even means?” You must be thinking to yourself after reading the title. In the hospitality industry, there are various terms that one may not know at the moment. However, you will need to be familiarized with the terms ASAP. Before we discuss how to increase the average length of hotels, one needs to understand what the word means. What is The Average Length Of Stay Let us understand what is the length of stay first. It refers to the number of nights the guest stays at a hotel. It can range from one day to more than a week. However, what is more, important f ..read more

As they say, we have to shoot for the stars! It is especially true in the hospitality industry, For guests, choosing a hotel is a task. There are so many properties, with different types, budgets, amenities, and more. Hence, it becomes important to classify them so that the customers know what are they exactly going to get for their money. One such type of classification is the hotel star rating system. The hotel star rating system is quite common. In fact, even those who don’t work in the hotel industry have a basic understanding of it. When you tell them, “I stayed in a budget 3-star hotel ..read more