Episode 136: Successfully Sell Your Business
ASMM Small Business Connections
by Ann Brennan
2y ago
In this episode of Small Business Connections, Ann talks with Jessica Fialkovich. Jessica became a first-time entrepreneur at the age of 25 and since has been able to successfully establish, develop and sell multiple small businesses in a number of different industries. We discuss: - Mistakes to Avoid When Selling a Business - The Ultimate Guide to Buying a Business - Business Valuation: How Much Is Your Business Worth? - Running a Business to Increase Value and Profitability - Strategies to Increase the Likelihood That Your Business Will Sell In the last eight years, Jessica has been able to ..read more
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Episode 135: Start-Up Strategy
ASMM Small Business Connections
by Ann Brennan
2y ago
In this episode of Small Business Connections, Ann talks with Cristel Sias, an experienced business coach and consultant that partners with CEOs, executives and solopreneurs to optimize their leadership skills and maximize profit. After more than a decade working in business development, Cristel knows what makes leaders successful and business operations run efficiently. We discuss: - What mistakes do business owners make when attempting to grow their business? - What are strategies to grow a business? - Do start-ups need strategy? - Where do business owners find data to grow their business ..read more
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Episode 134: Learn to Love Sales
ASMM Small Business Connections
by Ann Brennan
2y ago
In this episode of Small Business Connections, Ann talks with the Founder of The Non-Sleazy Sales Academy,  Annie P. Ruggles. For over a decade, she has harnessed her Hulk-like disdain for hard sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses. We discuss: - What is sales avoidance and how can someone overcome it? - What is the final and most important piece of “Know, Like, Trust”? - How to ask for money in a way that feels good for yourself and the client. - How does someone learn to love sales ..read more
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133: How Well Do You Know Your Customers?
ASMM Small Business Connections
by Ann Brennan
2y ago
In this episode of ASMM Digital's Small Business Connections, Ann Brennan explains the importance of knowing your customers. Ann gives tips on how to discover who your customers are if you are an established business and how to create avatars for your customers if you are not. Knowing your customers can help you craft messages that hit home, help you find the best places to market to your customers and even build services and products that will have these customers coming back again and again.  ..read more
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Episode 132: Improve Your Online Security
ASMM Small Business Connections
by Ann Brennan
2y ago
In this episode of Small Business Connections, Ann talks with Scott Schober, the President and CEO of Berkeley Varitronics Systems - a 48-year-old provider of wireless test and security solutions.  We discuss: - Why seniors and the elderly are often targeted by cybercriminals and scammers, and what they can do to stay safe. - How cybersecurity has become more important amidst the COVID pandemic with millions of more people working remotely from home. - Many think that a person needs to be technically savvy or spend a lot of money to improve their security. Why is this untrue? -  Bes ..read more
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Episode 131: Assessing Strategy Development
ASMM Small Business Connections
by Ann Brennan
2y ago
In this episode of Small Business Connections, Ann talks with Brian Johnson, the Founder and Owner of Main & Johnson, a Business Consulting & Coaching company aimed at seeing small to medium-sized businesses thrive. We  discuss: - An airline analogy and how it pertains to business. - The importance of assessing strategy development. - How to approach the discussion of price with a customer. - Brian's message for business owners relevant for 2021 and beyond. Brian has a strong background in building multimillion-dollar business units within Fortune-500 companies. His background in ..read more
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Episode 130: Business Relationships
ASMM Small Business Connections
by Ann Brennan
2y ago
In this episode of Small Business Connections, Ann talks with Intimacy and Relationship Coach, Orla Quinn. Orla's passion is to help couples create their 5 Star Relationships through her 8-week program. She uses a combination of couple consultation, teaching methodology, and skills-based training to deliver a consensual communication, sensual touch, and conscious connection curriculum that promises to reset relationships to 5 Star Potential. We discuss: - How and why Orla became a relationship coach. - How relationships affect the life of a business owner. - How personal relationships affect ..read more
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Episode 129: All About Social Selling
ASMM Small Business Connections
by Ann Brennan
3y ago
In this episode of Small Business Connections, Ann talks with Alexander Low, Head of Enterprise Strategy and Operations of Lately. Prior to joining the team at Lately, Alexander launched multiple global social selling initiatives (one of which LinkedIn themselves point to as the success case), leading the development, training and execution for tens of thousands of employees on LinkedIn and other social channels. Alex is also a LinkedIn Sales Navigator master, a member of the Sales Enablement Society and hosts the star podcast (ironically) named Death of a Salesman. We discuss: - What is soc ..read more
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Episode 128: Marketing Mums Introduction
ASMM Small Business Connections
by Ann Brennan
3y ago
In this episode, we take another sneak peek at the new Marketing Mums podcast. Learn what it takes to market your small business successfully and what you can do to boost your business today. Eavesdrop on Ann and Anastassia as they begin a conversation on all things marketing.  Ann and Anastassia Discuss:  How to avoid procrastination Targeting a specific audience Considering what you “really” sell Plus, more marketing tips and advice ..read more
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Episode 127: Low Hanging Fruit - Marketing Mums Sneak Peek
ASMM Small Business Connections
by Ann Brennan
3y ago
Take a sneak peek at the new Marketing Mums podcast. Learn what it takes to market your small business successfully. Today we discuss the low-hanging fruit most small business owners miss when trying to market their businesses. How are you networking? Do you think of it as a cocktail party filled with small talk or can you see networking opportunities all around you? Finding networking opportunities all around you can help you grow your business and make connections most people leave sitting. Do you belong to a Chamber of Commerce? A rotary club? Women's Business Group? Have you completed you ..read more
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