Cyber security: What mental health professionals need to know to protect their practice I'm joined by Eric Alter, Senior Vice President of Risk, and Cyber Engagement Leader for Marsh Commercial, who provide Oxygen insurance for therapists. We're talking about cyber insurance and why we might want to consider getting some protection from the threat that we face as practitioners working in an increasingly cyber-heavy environment. At the end of the episode, I also give a little note about what I did following this; the practical steps that, as a micro business, I took to protect the data of the p ..read more

5 marketing trends private practice owners should know about Key Points Relationships are key to all business goals Authority is more important than social media (affiliations, media, public speaking, guesting on podcasts or blogs, books, longer form content that shows your expertise brings the right kind of audience, helps your SEO) Don't bend yourself out of shape to fit with social media trends create stuff you are proud of and use social media to get more eyes on it. 3-4 times a week is fine unless you are inspired to create more AND it is OK to take breaks. It is far more important to ha ..read more

Create a marketing strategy for your private practice in 2023: The marketing machine To market your practice effectively you need a strategy. That strategy needs to take people through a logical journey including: Entry - where they meet you for the first time Nurture - where you develop the relationship and trust Sales - where you tell them how they can work with you Sounds simple, right? In this episode, I walk you through examples of what this can look like in real mental health private practices. Listen now (or read the transcript) to make sure your marketing helps you achieve your goals w ..read more

Avoiding people and algorithm pleasing on Instagram with Elsie Owen (aka the people-pleasing therapist) Welcome to Season 4 of The Business of Psychology!  This interview with Elsie Owen, @the_peoplepleasing_therapist on Instagram, is one of those episodes that really reminds me why I began this project in the first place.  Elsie is really inspiring to me; I get asked a lot of questions about Instagram specifically, and about marketing strategy in general, and often I feel like people are heaping tons of pressure on themselves to bend themselves out of shape to copy someone else or d ..read more

How to network as a mental health professional Links for this episode:  Instagram:  @rosiegilderthorp @ThePregnancyPsychologist Full show notes for this episode are available at The Business of Psychology Free Client Checklist Are you just starting out in private practice? Feeling overwhelmed by all the stuff there is to do by any chance? Paralysed by perfectionism or procrastination? Never fear! Psychology Business School has got your back. And the good news is, there's actually not that much you need to do to run your practice safely and effectively. Download a free checklist today ..read more

How to use batching and sprints to create more time in your week Links for this episode:  Instagram:  @RosieGilderthorp @ThePregnancyPsychologist Recommended books: The Lean Startup by Eric Ries  Sprint by Jake Knapp Full show notes for this episode are available at The Business of Psychology Today, I wanted to talk to you about two methods of productivity that I find really helpful in running my practice. The reason I've decided to share this now is that a lot of people have been asking me how on earth I'm managing with my second Instagram account! For anybody that hasn't been ..read more

CBT for menopause: How Simona Stokes is using her expertise to change lives Today, I'm really excited to be talking to Simona Stokes. She's a counselling psychologist who runs a very busy associate practice, but has also set up a specialist clinic called Menopause CBT Clinic, providing much needed one to one services, groups and training for both organisations and professionals around the psychological aspects of the menopause, and how we can all thrive through it. Full show notes and a transcript of this episode are available at The Business of Psychology Links for Simona: Facebook: ThrivingB ..read more

How to create a great directory site profile Links for this episode:  Instagram: @rosiegilderthorp The Business of Psychology: Episode 32: How to get your blog post seen with Vicki Jakes: SEO for psychologists and therapists The Business of Psychology: Episode 19: How psychologists and therapists can use an ideal client avatar to co create and market their services  The Business of Psychology: Episode 54: How to write for your website: Copywriting for Psychologists and Therapists with Allie Linn The Business of Psychology: Episode 20: How to find the people you want to help online ..read more

Creating resilience in your clients and protecting it in yourself with Martina Witter Today I'm talking to Martina Witter, founder of Rapha Therapy and Training Services, and the host of the Rivers to Resilience podcast.It's wonderful to have her on the show as I've been following her on Instagram for a while. Full show notes and a transcript of this episode are available at The Business of Psychology Links for Martina: LinkedIn: Martina 'Motivator' Witter Rapha Therapy & Training Services Instagram: @rapha_therapy_service Twitter: @mrobertaw Facebook: Rapha Therapy Service Website: raphat ..read more

Ethical marketing in private practice. Scarcity, should we use it? Links for this episode:  Instagram: @rosiegilderthorp The Business of Psychology: Episode 59: Using Youtube to reach more people with Dr Clare Roberts The Business of Psychology: Episode 45: How to make social media videos that people want to watch with Allison Puryear  The Business of Psychology: Episode 68: How to launch an online course as a psychologist with Dr Marianne Trent Full show notes for this episode are available at The Business of Psychology Welcome to today's episode of the Business of Psychology. To ..read more