ChatGPT hit the public domain in December and more people are discovering uses for artificial intelligence and machine learning within the vacation rental business.  From local research to blog posts, keyword analysis for SEO, listings, and automated emails, to writing code for Chatbots, the possibilities are numerous. The post VRS476 – ChatGPT, Predictive Hospitality and The Impact on Short-Term Rental Websites appeared first on Vacation Rental Formula ..read more

It’s been an eventful 3 years on every front and as we enter 2023 and reflect on the last one, there have been plenty of changes to review.  Andrew McConnell from Rented.com has shared his thoughts on the passing of another year in the industry every January and we’re happy to hear them once again. There is a lot that isn’t clear about the upcoming year. The post VRS475 – How To Navigate The Ever-Changing Short-Term Rental Business In 2023 appeared first on Vacation Rental Formula ..read more

If the Covid 19 era taught us anything it was that being unprepared for what might happen was a dangerous scenario.  It was one that left some hosts, managers, and larger companies struggling or even collapsing. There is a lot that isn’t clear about the upcoming year. The post VRS474 – How to Future-Proof Your Short-Term Rental Business for 2023 appeared first on Vacation Rental Formula ..read more

The annual Hostfully survey on Hospitality Trends in the Short-Term Rental Industry highlighted a number of areas that owners and managers can take note of and act upon, and in this episode, Hostfully co-founder David Jacoby shares his analysis of the results. The post VRS473 – <strong>Hospitality Trends and what to look for in 2023 with David Jacoby</strong> appeared first on Vacation Rental Formula ..read more

It’s shocking to me that many short-term rental owners and vacation rental property managers have never experienced making a booking and staying in an STR property. Shocking, because it is only by being a guest that you can truly understand what your own guests feel and experience as a traveler. The post VRS472 – Ciao Italia – Lessons Learned From Being an STR Guest with Andy Meddick appeared first on Vacation Rental Formula ..read more

Catherine Ratcliffe, the owner of Lost Together Stays, one of this years Destinationaire award winners and in this episode shows how remarkably able she is, to not only meet the criteria of a Destinationaire, but vastly exceed them. The post VRS471 – Going Above and Beyond with Short-Term Rental Hospitality – Catherine Ratcliffe? appeared first on Vacation Rental Formula ..read more

Data can be a dry topic, but when the information provider can tell a good story and inspire curiosity, it comes alive.  Evan Dolgow, Head of Predictive Hospitality at Aidaptive (formerly Jarvis ML) did just that at the Book Direct Show in Miami in October, and joins us in this episode of the podcasts. The post VRS470 – eCommerce, Google Analytics and how Hidden Data can Boost an STR Business, with Evan Dolgow? appeared first on Vacation Rental Formula ..read more

In this episode, Bob Garner, owner of Casal del Fichi in Italy and founder of EnviroRental, shares his thoughts on the Sustainable Travel Report 2022 from Booking.com and what we can learn from it. The post VRS469 – How Being Sustainable Brings More Short-Term Rental Bookings with Bob Garner? appeared first on Vacation Rental Formula ..read more

Converting lookers to bookers is the holy grail of short-term rental whether you list on the OTAs or have a direct book site. However, unless you want to roll the dice on algorithms and hope your listing rises to the top, you have no real control in the larger world of STR marketing. The post VRS468 – The Conversion Conundrum – Turning Lookers into Bookers? appeared first on Vacation Rental Formula ..read more

We are heading into some challenging times.  Reduced demand, increased supply, and a growing pushback on rates may combine to create a perfect storm in 2023.  Getting ahead of the potential for trouble means you’ll need to be proactive in your planning strategy. The post VRS467 – Preparing for the perfect storm by creating a business success plan appeared first on Vacation Rental Formula ..read more