Establishing yourself within a new gym can be difficult as a personal trainer. While learning the ropes and protocol, you’re trying to build a client list that develops more monthly income. Pat Rigsby comes on the KIPS Podcast and shares valuable insights for personal trainers wanting to establish their brand and market their services in a way that speaks to new clients directly. Ultimately, potential clients are attracted to personal trainers who can help them improve their health and talk to them in a manner that relates to their goals. Pat is a fitness industry veteran with experience in an ..read more

As a personal trainer, you constantly seek ways to grow your client list. More clients equals more monthly income and a prolonged career in the fitness industry. What if an “untapped” workout format existed that your clients would enjoy and could quickly establish you as the go-to instructor? Training your clients in the pool offers numerous advantages while being attractive to gym members who observe from afar. Guest Mark Grevelding reviews the benefits for personal trainers who want to add aqua fitness to their repertoire. He also shares the nuances that instructors should know before their ..read more

Motivating your client as a personal trainer is essential for building a strong relationship. Clients have various motivating factors, and it’s crucial to remember that most do not enjoy exercise. Therefore, your goal is to make training sessions as enjoyable as possible. By doing so, you can improve training effectiveness and retain clients who are likely to purchase personal training packages again. Returning guest Anthony Wall, Ph.D. discusses motivational strategies that personal trainers can implement immediately and discusses various client scenarios that can prepare trainers for tough c ..read more

The career of being a personal trainer is evolving as those in the fitness industry learn more about what makes a successful professional. Currently, there’s no single answer, but the existing model does not set up new personal trainers for success. According to American Spa (2019), the fitness industry has a turnover rate of roughly 80%, which may be even higher when you talk to current gym owners across the United States. A significant issue with personal trainer education is that it doesn't emphasize two of the most critical components that new personal trainers face right away: sales and i ..read more

When the realities of being a new personal trainer set in, one quickly realizes how important the business fundamentals are to growing a client list or creating consistent monthly revenue. Interpersonal skills such as active listening and empathy are imperative to building your value package and helping personal trainers make a relationship with the potential customer standing before them. Understanding that, most likely, the potential client sitting in front of you does not enjoy exercise, which was a major accomplishment in itself, is an important understanding of working in this career. Mos ..read more

When the realities of being a new personal trainer set in, one quickly realizes how important the business fundamentals are to growing a client list or creating consistent monthly revenue. Interpersonal skills such as active listening and empathy are imperative to building your value package and helping personal trainers make a relationship with the potential customer standing before them. Understanding that, most likely, the potential client sitting in front of you does not enjoy exercise, which was a major accomplishment in itself, is an important understanding of working in this career. Mos ..read more

You quickly understand that there is no blueprint for a successful fitness consultation and that no client has the same health history as another. In most entry-level personal trainer certification courses, a special populations chapter covers the basics of working with a client with a chronic disease or illness. There is so much more that goes into working with clients who are going through or have gone through being diagnosed with a chronic disease or illness. Podcast guest Christine Conti, M.Ed., provides insight into the fitness consultation when working with a client with a chronic diseas ..read more

As a health, wellness, or fitness professional, marketing your services via social media is necessary. Throughout the years, social media platforms like Facebook, Instagram, and YouTube have moved towards short-form videos called Reels or Shorts (YouTube). These short-form videos can be very powerful in engaging your audience, and if you're creating content that people enjoy, each platform will organically show your content to more accounts. Ultimately, when your content is shown to a bigger audience, you have a greater chance of acquiring new clients for your business. In this episode of the ..read more

With such a big emphasis placed on Reels, learning how to create more entertaining and engaging content will only help you grow your audience. Reels have become a source of entertainment for individuals that use Instagram and Facebook, and as a health, wellness, or fitness professional you can use them to engage your audience. Prior to the last year, business owners believed they needed to push their services on social media or believed that social media would not help them attract new customers. With Reels, an individual can use their personality to grow their audience and be creative to capt ..read more

The career of a personal trainer is more complex than described in marketing materials or what you see in the movies. In truth, it’s a tough grind of early and late morning sessions to get your rhythm down as a new certified personal trainer. On top of that, if you cannot build a client list in the first few months, you will most likely be looking for a new career. Over the next ten years, the industry will grow by 14% (U.S. Bureau of Labor Statistics), so how do you maintain and build as a new personal trainer? In this episode of the KIPS Podcast, Joe Rouse provides advice and insights into t ..read more