The reality of sustaining a career as a certified personal trainer is harsh and can be an eye-opening experience for some. The marketing for this industry is often presented as an all-smile and a great way to follow your passion. Still, it’s a profession that entails non-traditional work hours, nonstop hustling, and often getting out of your comfort zone. Not to deter anyone from becoming a personal trainer, as several benefits can be advantageous when building a sustainable client list and helping your clients reach their fitness goals. In this episode of the KIPS Podcast, guest Jeff Payne di ..read more

Social media platforms update, and the content emphasized by each platform changes almost bi-yearly. One of the biggest mistakes fit pros make with social media is spending time creating content that worked 10-15 years ago. Audiences want to be entertained, and each social media platform has developed tools to enhance content creation. In this episode of the KIPS Podcast, Tyler Valencia, Ph.D.(c), shares his take on content types within Meta and if they are worth spending your time on during your weekly social media calendar.  The content type Tyler shares is heating up: Instagram Reels ..read more

The sensation of completing your personal training certification is truly gratifying. Having invested in an education package, you have acquired a certification that opens doors to employment opportunities in the field of personal training. However, after six months of working at a gym, it becomes evident that the reality of being a personal trainer is more challenging than the enticing advertisements may have portrayed. In this episode of the KIPS Podcast, host Tyler Valencia, Ph.D.(c), outlines five aspects that a prospective personal trainer may not fully grasp before embarking on their car ..read more

Connecting with your audience is more than just hitting the record button on your camera and going through the motions of instructing an online workout. One of the unique qualities of YouTube is the ability to identify and speak to your ideal audience member. This might sound different at first, but it helps you to develop your brand and coaching style. In a traditional gym, you are more likely to instruct at popular times when members are available, but on YouTube, you work on speaking to your ideal audience because it helps to develop your channel audience. For example, a channel that develo ..read more

As fitness professionals, we strive to spread positive, evidence-based information. However, sometimes this information may not be as marketable as what is popular on social media platforms such as Instagram, Facebook, or YouTube. In this episode of the KIPS Podcast, Tyler Valencia, Ph.D.(c), discusses the challenges that fitness instructors face when creating content for YouTube. For example, using buzzwords like "fat-burning" and "six-pack" can attract a larger audience. The key is to ensure that these terms are used only to attract viewers and then provide them with evidence-based practices ..read more

There are indeed significant similarities between working in a gym and creating content for YouTube. In this episode of the KIPS Podcast, host Tyler Valencia, Ph.D.(c), not only highlights these similarities but also emphasizes how your existing skills and experiences can be leveraged in both these domains. This validation of your abilities should boost your confidence and motivate you to explore new avenues for career growth. One of Tyler's similarities is between YouTube thumbnails and how we appear within a gym to potential clients. Thumbnails on YouTube are essentially window shopping, and ..read more

The fitness industry has some unique characteristics that make it stand out but also make it challenging to determine hourly wages. In the latest episode of the KIPS Podcast, the discussion is not about demanding higher wages for fitness instructors but rather about creating a dialogue between business owners, fitness managers, and instructors to find ways to generate more income and establish more consistent work schedules. Host Tyler Valencia, Ph.D. (c), talks about whether fitness instructors should be compensated for administrative work related to their instruction, including program devel ..read more

What are some tips for fitness instructors that you would never think of but can have a lasting impact on an individual's career? In this episode of the KIPS Podcast, host Tyler Valencia, Ph.D. (c), shares his time as a fitness instructor working in gyms and different career-building activities that helped him at different moments. Tyler starts this episode by sharing how the tips discussed came together and then jumps into the benefits of personality type training. Personality typing is typically seen in other industries where employees are administered a questionnaire that helps diagnose wor ..read more

YouTube is an ever-evolving platform that offers endless possibilities for creators to showcase their talent and reach a wider audience. However, succeeding on this platform takes time, effort, and patience. One of the keys to success on YouTube is to learn from your mistakes and continuously research the best practices that work for growing channels. It is essential to stay updated with the latest trends and tactics to enhance the quality of your content and increase your subscribers. In the latest episode of the KIPS Podcast, host Tyler Valencia, PhD(c), shares the personal experiences and ..read more

There are numerous videos and guides available that can teach you how to create high-quality social media content. These tutorials can show you how to edit, make cuts, add transitions, and more. However, what about the basics? Social media can be daunting for some, but it’s an ever-changing process where practices that worked five years ago are now outdated. In this episode of the KIPS Podcast, host Tyler Valencia, Ph.D. (c), shares three beginner tips to help health, wellness, and fitness professionals gain confidence in their social media process. Social media can be a valuable tool for grow ..read more