Sell what people want, give them what they need... To do this you need clarity ..read more

Add value… but are we focusing too much on knowledge, information? In social selling, promoting our businesses, products, services, and solutions, we all have been exposed to the advice, the teachings to add value. So we jump into content and share our knowledge, our experience, our expertise. Great! But there is one value offer that I often find that is sadly lacking. They, our ideal clients, our communities, our audiences, our connections, our followers… are people. And the biggest value we can offer another person is to have a real, genuine, and authentic interest in them as people. When we ..read more

The Magical Journey of Turning Leads into Gold Let’s look at some facts first… Only 3% of any marketplace is ready to buy from you. This is considering the people that are even remotely interested in you. The other 7% are active buyers, which means that they have a need and a problem that needs to be solved however they are still searching for options. That leaves the remaining 90% of the people you are marketing to will not be interested in your service as they have not identified a need or a problem in their business, yet. So, it makes sense to start working the 90% - right?! How? ? LinkedIn ..read more

3 Foundation elements that will make or break your LinkedIn efforts… As an early adopter I have been using LinkedIn since 2004. But it was only in 2011 that I really discovered the power of this professional platform. I used only LinkedIn to successfully build 3 for myself and also assisted thousands of global businesses to do the same. This is what I have learned… ✅Success on LinkedIn starts with the correct setups. ❌ Don’t just jump in and start reaching out or posting content… First you need: ? Knowing how to tell ???? story ? Knowing how to tell ????? story ? Knowing how to craft ..read more

A business is built on a ?????? ????… Business is a ???? ?????! Every thriving business boasts with a team that works and functions as a unity. It therefor stands to reason that every business owner, business professional must focus on building a team that is committed to the successes of the business. How? Donald Miller teaches to focus on the foundational 3 Key Elements to create a dream team: ?1. Understanding the mission of the business ?2. Employ team members based on predefined key characteristics team members must have. ?3. Ensure that each team member is familiar with the 3 main curren ..read more

LinkedIn the new ‘???????? ???? ?????’ Content on LinkedIn is fast becoming very personal. Are the days when you could find valuable and insightful business-related post updates gone? I hope not… If this is you and you have been sharing more personal information rather than focusing on sharing business information, here is my advice… ❌ Don’t! Here is why… ✅ What you say on Social Media stay on Social Media – it is public ✅ How are you going to establish trust relationships if you have difficulties, challenges or problems in your personal life to deal with ✅ But more importantly you have invest ..read more

Have you ever wondered how business leaders, influencers, gather information and data to make informed decisions? Well, platforms like LinkedIn are essential for conducting research! ?? Research is an essential tool for understanding the online world around us and making informed decisions. It helps us learn about new technologies, social trends, and advancements in various fields. By using platforms like LinkedIn, we can gather valuable insights and data that help us make informed decisions. Without research, we would not have made advancements in medicine, technology, and business. We would ..read more

Are you making this mistake? There is no shortcut to marketing, to creating a community, to creating followers, that want what you have to offer! It takes time… You see in marketing, on a platform like LinkedIn you need to focus on: ▶️ Inbound marketing – Creating a presence that will attract your ideal client to you. ▶️ Outbound marketing – Reaching out to your ideal client. The problem is this… Merely creating a presence, setting up and optimizing your profile, plus creating content ?? ??? ??????! But taking a short cut by messaging everyone daily or scraping email addresses to do email mark ..read more

Success is just not enough… ???????! John C. Maxwell explains this well: “??????? ?? ?????? ????? ?? ?????????, ??????????? ?? ?????? ????? ?? ??????” If we focus on a social media platform, like LinkedIn, to add value to others… ? Shouldn’t our focus be to become more than just a success… ? Shouldn’t we strive to become significant? Listen to this and let me know if you agree ..read more

Do your research, do your homework: ✅ Study the content, branding, messaging, and tactics of successful influencers in your industry or niche. ✅ Learn from their experiences and strategies that have led to their success. ✅ Adapt their proven methods to your own style and voice. ❌ Don't steal someone else's content or ideas without their permission. ❌ Avoid outright plagiarism and maintain your own authenticity and unique perspective. Remember, success often comes from a combination of factors, including hard work, persistence, creativity, and innovation. Find a balance between learning from ot ..read more