In this episode I share what I believe. At the start of most live training sessions I share this perspective because it's important to understand my philosophical approach to content marketing and business. It will help you decide if I am the right LinkedIn trainer for you! Resources I mention in this episode include The Voice to Parliament Handbook. Find out more here. Free LinkedIn Resources I also mention where you can access my free resources from Think Bespoke's website, which you can access here. Resources and services to help you navigate your LinkedIn presence ..read more

In this episode I share an excerpt of my recent LinkedIn Live that explored how to Develop a Content Marketing Strategy for LinkedIn. I explain why you need a Content Marketing Strategy and the 4 key steps involved in creating a content marketing strategy for your organisation, including: Know your focus for LinkedIn Have a manageable plan Be consistent Follow LinkedIn rituals This was a free Think Bespoke online training event and can be viewed via Think Bespoke's YouTube channel at https://youtu.be/1dAniwYpI68 LinkedIn Profile Essentials Online Course: Learn more at https://thinkbesp ..read more

In this episode I explore the SEO Settings for LinkedIn Articles & Newsletters and answer a question about how to use the LinkedIn Profile Video feature. Resources I mention in this article include the 18 minute excerpt from a Lunch & Learn where Alison McWhirter shares her tips on how to maximise the LinkedIn Profile video feature. Watch this video here. https://youtu.be/SSC8JUr29ZY A shout out to Greg Dyett who runs a media consultancy called Media Success. He works with people who are going to be engaging with the media so they can get the most out of their interviews. Please say h ..read more

In this episode I explore your LinkedIn mindset with a common question I ask professionals when I'm running LinkedIn training at their workplace. This question is my version of a 'temperature check'. People's answers always sometimes make me chuckle. Knowing how people feel about LinkedIn informs how I approach their LinkedIn training. Your attitude to LinkedIn influences your ability to leverage it! I wonder what your answer to this question is . . . Please tune in to find out. Resources I mention in this episode: How to Change Your LinkedIn Notifications Settings https://thinkbespoke.com.au ..read more

In this episode I share what I’ve been talking to clients about in the world of LinkedIn and my thoughts on where you can stay informed about the latest updates, how to access LinkedIn Learning for free and a side note about how to access audio books for free. I also introduce a new segment where I'll be answering your LinkedIn questions. Contact me with your LinkedIn question and, each episode, I’ll choose my 3 favourite listener questions and answer them for you. I’ll include a shout out or you can choose to stay anonymous. It’s up to you. Resources mentioned in this episode include: What d ..read more

In this episode I share my experience with testing the LinkedIn Profile scheduling feature. At the time of recording this episode You can now create posts and schedule them to go live at a later time. You can also view the list of all the posts that you’ve scheduled. Scheduling posts is currently not supported for the following types of posts: Events Jobs Services Polls Multiphoto Reshares Posts to groups Posts created by company administrators If you add any of the above types to your post, you will see an error message indicating that scheduling is not supported for that post. Either clear ..read more

In this episode I explore How to Amplify Your Company's Message with functionality offered for LinkedIn page admins to notify employees of posts, add Workplace Policies and Organisational Commitments, as well as verify employees. This is a follow on from S4 #13's episode where I explore How to Attract Staff to Your Organisation by Leveraging LinkedIn Page Features.  If you enjoy this episode please leave a review and share this podcast with your friends and colleagues. If you’d like to learn more about how to leverage LinkedIn, I’d love to be your guide. Sign up to my e-insights here, m ..read more

In this episode I explore How to Attract Staff to Your Organisation by Leveraging LinkedIn Page Features. If you are an employer looking to gain a competitive advantage, you can use their LinkedIn company page to help attract talent. In this episode I mention LinkedIn's Newsletter, In the Loop. If you enjoy this episode please leave a review and share this podcast with your friends and colleagues. If you’d like to learn more about how to leverage LinkedIn, I’d love to be your guide. Sign up to my e-insights here, my monthly newsletter that’s packed with LinkedIn tips, thought starters and ..read more

In this episode I share a big secret. It's about how I approach content creation. This episode is helpful for those of you responsible for the content creation or curation for your organisation or if you're a subject matter expert. If you promise this secret is just between the two of us, I will share it with you.  Share your perspective I'd love your comments, thoughts and feedback on this episode.  Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at hello@thinkbespoke.com.au and join the conversation.  Questions can be related to this top ..read more

In this episode I explore the importance and value of more passive activities on LinkedIn as part of your LinkedIn profile strategy to stay meaningfully connected with your professional community. I share my discovery that I have ambivert tendencies, thanks to reading Susan Cain's book, Quiet - The Power of Introverts in a World that Can't Stop Talking. Whether you have introvert, ambivert or extrovert tendencies I recommend you tune into this episode to learn more about the passive and less public activities and LinkedIn rituals to maximise your time and help reach your LinkedIn marketing goa ..read more