In this episode I explore the benefits of content marketing rituals on LinkedIn and suggest the ways you can incorporate this into your own marketing team. Resources mentioned in this episode: Think Bespoke's Content Marketing Strategy Playbook https://thinkbespoke.com.au/product/content-marketing-strategy-playbook/ Keep Learning For specific LinkedIn tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles. https://thinkbespoke.com.au/insights-blog-2/ Sign up to Karen's newsletter https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3c ..read more

In this episode I explore what thought leadership can mean for you on LinkedIn.  Whether you’re responsible for managing your organisation’s LinkedIn presence or you lead an organisation, this episode will provide some insights and inspiration to assist your LinkedIn journey. Keep Learning For specific LinkedIn tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles. https://thinkbespoke.com.au/insights-blog-2/ Sign up to Karen's newsletter https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv Get a free preview of LinkedIn Pr ..read more

In this episode I explore the four steps involved in conducting a LinkedIn Content Marketing Audit and point you to the resources to help you do this. Resources mentioned in this episode: Kevin D. Turner for all of the recent changes on LinkedIn (profiles and pages) https://www.linkedin.com/in/president/ Michelle Raymond, Australia's LinkedIn Company Page expert https://www.linkedin.com/in/michellejraymond/ Keep Learning For specific LinkedIn tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles. https://thinkbespoke.com.au/insig ..read more

In this episode I explore how to maximise LinkedIn private mode for your LinkedIn Profile to help you conduct research and remain hidden and private from other LinkedIn community members. There are a number of reasons to activate private mode on your LinkedIn profile, including: Research other LinkedIn profiles for some inspiration when updating yours Research potential talent for your organisation’s current job vacancies Research your competitors Research potential clients Keep Learning For specific LinkedIn profile tips and articles about the features discussed in this episode, please vis ..read more

In this episode I explore how to avoid the mistakes I commonly observe when reviewing people's LinkedIn profile. Tune into to learn what these seven mistakes are and how you can avoid or remedy them. Keep Learning For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles. https://thinkbespoke.com.au/insights-blog-2/ Sign up to Karen's newsletter https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv Get a free preview of LinkedIn Profile Essentials https://thinkbespoke.com.au/linkedin-online-learning/ Lea ..read more

In this episode I explore the six dimensions I train in my LinkedIn Marketing Mentoring program to help my clients develop their LinkedIn Profile Strategy. These dimensions include: 1. Decide Focus 2. Review Profile 3. Customise Newsfeed 4. Engage 5. Connect 6. Post Keep Learning For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles. https://thinkbespoke.com.au/insights-blog-2/ Sign up to Karen's newsletter https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv Get a free preview of LinkedIn Profile E ..read more

In this episode I explore why small business owners need a LinkedIn profile. If you are a coach, consultant or service provider in the professional services, you will learn a lot from these insights too. Keep Learning To learn more about how to develop a LinkedIn profile strategy please visit Think Bespoke's knowledge base articles. https://thinkbespoke.com.au/insights-blog-2/ Sign up to Karen's newsletter https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv Get a free preview of LinkedIn Profile Essentials https://thinkbespoke.com.au/linkedin-online-learning/ Learn more about Karen' Linked ..read more

In this episode I explore how to create a Board ready LinkedIn profile. If you are seeking Board Roles or you are a senior leader wishing to quietly refresh your profile to see what’s out there, these insights will help you maximise LinkedIn. Keep Learning For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles. https://thinkbespoke.com.au/insights-blog-2/ Sign up to Karen's newsletter https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv Get a free preview of LinkedIn Profile Essentials https://thinkb ..read more

In this episode I explore the nuts and bolts of how to post a LinkedIn Profile article. I also share a number of considerations when posting a LinkedIn profile article, answering some of the questions you may have about this thought leadership feature. There's lots of reasons why I encourage some of my clients to explore this feature, which I share at the end of the episode. Sign up to Karen's newsletter https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv Get a free preview of LinkedIn Profile Essentials https://thinkbespoke.com.au/linkedin-online-learning/ Learn more about Karen' LinkedIn ..read more

In this episode I explore the three steps involved with embracing and developing your personal brand, and suggest a series of questions to consider. 1. Managing the discomfort of personal branding Some of us think our work should speak for itself and we should not have to be active on LinkedIn. The world has changed and you do need to show up on LinkedIn and share your perspective from time to time. Questions I ask you to consider to help you navigate and develop your personal brand include: What makes you feel uncomfortable about personal branding? What are your values and how does this re ..read more