I would like to reset the room for you today. How do you currently view LinkedIn? Somewhere people are constantly selling to you? Does this sound familiar? People are sending you spam messages. A lot of people seem to be using AI to write their posts You are tempted to download one of those third party plug in things others talk about - you know - they send automatic messages for you, find people and then all you have to do is get them on a call? You don't really have time to do this stuff so you just scroll through the feed and click the like button a few times   What if it could be di ..read more

Gus Bhandal, the founder of M Guru, a digital marketing agency in central England, shares his journey from studying marketing in 1996, through various roles and experiences, to starting his agency in 2017.   His unique approach to leveraging social media for business growth, especially LinkedIn, has positioned him as a go-to expert in the field (in Birmingham ;)) Gus discusses his pivot from running a popular pub to focusing on digital marketing, emphasizing the importance of social media in attracting customers. As the pandemic increased reliance on digital platforms, Gus's expertise in ..read more

Join Louise Brogan and Mark Williams in a discussion on how to use LInkedIn in 2024   Mark Williams (commonly known as ‘Mr LinkedIn) is widely regarded as one of the world’s top LinkedIn experts. Following a career spanning 20 years in the recruitment industry Mark set up ETN LinkedIn training in 2008. Since then he has trained thousands of LinkedIn users from a diverse range of industries and roles. He is also an accomplished keynote speaker, author and award winning podcaster with his popular weekly show ‘LinkedInformed’. Mark’s passion for his niche subject shines through as he enthusi ..read more

Are you a professional looking to make the most of LinkedIn? In this episode, LinkedIn trainer and marketer Melanie Goodman joins me to talk about the world of LinkedIn and how to maximise your LinkedIn presence as a busy professional. We explore the benefits of Sales Navigator, the process for obtaining community Top Voice badges, and expert advice on professional posting strategies. Whether you’re a seasoned LinkedIn user or just getting started, this episode is full of valuable insights to boost your professional presence on the platform. Encourage Your Professional Teams to Post on LinkedI ..read more

Do you want to write better for your LinkedIn audience? This is the episode for you. I’m joined by professional writer and LinkedIn writing coach, Lynnaire Johnston, to discuss writing for LinkedIn. From the dangers of using AI to write for you to Lynnaire’s personal tips for writing better, we dive into all things writing. It’s time to make personal connections on LinkedIn through the written word. Tips to Start Writing for LinkedIn Start writing whatever’s on your mind, and you will eventually end up talking about what you want to talk about. Use short, simple words and sentences. Don’t use ..read more

LinkedIn is a powerful tool to find a new career – if you’re using it right. By updating and optimising your LinkedIn profile, utilising the ‘Open to Work’ option, connecting with the right people, and even investing in career coaching, you can really make LinkedIn work for you. In this episode, I’m joined by LinkedIn Career Coach, Sarah Burgess, to discuss the reality of LinkedIn recruitment, how companies can attract candidates, and why universities should promote LinkedIn. The Top Three LinkedIn Mistakes from a Career Coach Not having a clear profile picture. Having an unclear/misleading h ..read more

LinkedIn Ads have become a powerful tool for companies, but using them to their full potential requires a strategic approach. In this episode, I’m joined by LinkedIn Ads expert AJ Wilcox to discuss the advantages of LinkedIn Ads, how companies can use them to increase their warm and hot leads significantly, the many types of ads available, and what happens when you dabble in the platform. 4 Steps to a LinkedIn Ads Strategy Target the right audience based on budget. Find out who the audience is and what they need. Offer free and/or subscribable content. Build the know, like, and trust factor ..read more

Keep rocking LinkedIn by taking control of your personal branding and exploring the new platform features. In this episode, my guest, Kevin D. Turner, shares invaluable insights on enhancing your LinkedIn profile. Discover the power of making small but impactful changes, leveraging LinkedIn’s AI features, and the power of free resources for your network. How to Use AI on LinkedIn You can use AI to write your headline and personal summary. Use AI as a starting point for creating more personal posts. The more you use LinkedIn’s built-in AI features, the more it will learn your writing style. E ..read more

Sales Navigator and Google are two powerful tools in the arsenal of anyone looking to connect with their ideal client on LinkedIn. My guest, Nigel Cliffe, is a LinkedIn trainer who specialises in helping his clients find and grow their target audience on LinkedIn. In this conversation, we’re talking about what Sales Navigator and why you would use it, how much dedication it needs, and why Google is a better search engine for finding your ideal clients on LinkedIn. Use LinkedIn’s Built-In Algorithm to Find Your Target Audience Update your profile with your keywords Write about what you’re know ..read more

LinkedIn is more than a business-to-business networking site – it’s a powerful tool to take the next step in your career. Companies can use LinkedIn to attract top talent to their vacancies, and job seekers can find significant new roles on the platform. This conversation with LinkedIn recruiter and headhunter Tiina Jarvet gives excellent insight into using LinkedIn to further your career. She also gives advice for companies using the platform to recruit for their open positions.  How to Stand Out to LinkedIn Recruiters Be active on LinkedIn Engage with your current company’s LinkedIn Fo ..read more