Landing pages are part of the Facebook ads review process. Even if your ad is perfect, if your landing page is breaking any ad policy, it may be disapproved or down-ranked. This is my list of the 5 main problems you may have with your landing page. Stop using excessive amounts of “you”, “you’re”, “this”, and “other”. These are words that Facebook is looking for because of high use in clickbait headlines. When you’re writing a draft copy of your ad or landing page, read it back and see if you can change you’s to I’s. Make sure your landing page and Facebook Ad match? In other words, when they ..read more

Marketing to the wrong customer can be expensive and the best way to make sure ist to create a solid customer avatar. Do you need a customer Avatar?   Yes, you do. It’s essential and it helps you serve your ideal audience. The more information you can create for your avatar the better you can understand the customer you are trying to help. After all, business is all about adding value, therefore the more you know about your customers’ problems the easier it is to help solve their problems. This is a list of the basic things you are going to need What is there name? How old are they? A ..read more

This week I am going to start to set up the foundations on how I get results from Facebook Ads for our local business.  I will tell a story about how important it is to market and not just get the word out. Click here for the free Google My Business Course https://theareofsellinglocal.thinkific.com/courses/GMB Connect with me: https://www.trevorriggs.com/ https://www.facebook.com/workwithtrevor https://www.instagram.com/trevor_riggs_ https://www.youtube.com/channel/UCjmiUCVLJSLDXcqDIcqsXGg ..read more

A picture is worth a thousand words, and when it comes to good product photography nothing is more true. Quality product images are a driving force of engagement, conversion, retention, and overall customer lifetime value. There are many companies starting up all over the place and so many of them sell similar products, and If they want to be the one to catch the eye of a potential customer, they have to offer something a little different. Good photography can mean the difference between that potential customer choosing your product or one from a competitor.  Here is a list of what to con ..read more

There are a number of changes you can make to your Google My Business listing to help it rank higher in google, stand out above your competitors, and attract more customers. Let’s take a look: #1 make sure your info is 100% complete and accurate #2 Learn how to geo-tag your photos to rank higher in search #3 Make sure you ask and answer questions in GMB #4 Get Citations #5 Add keywords to your reply to reviews #6 Get rid of the cheaters Click here for the free Google My Business Course https://theareofsellinglocal.thinkific.com/courses/GMB Connect with me: https://www.trevorriggs.com/ https ..read more

It may not seem like much, but a simple review on the world’s top search engine site can be the difference if you’re at the top of a search engine page or the bottom when internet goers are searching for companies in your vertical. Continuously gaining new reviews is a proven way to not only increase your visibility, but also your ROI. This is why Google reviews should be a priority for you and your business. Let's connect: www.trevorriggs.com Click here for the free Google My Business Course https://theareofsellinglocal.thinkific.com/courses/GMB Connect with me: https://www.trevorriggs.com ..read more

What if I told you there was a free tool that would increase engagement on your website, and all businesses have access to it but only 20% use it to its full benefit.  In this episode, you will learn how to increase your website traffic by over 500%.  For FREE, I know it is hard to believe but ist true. Click here for the free Google My Business Course https://theareofsellinglocal.thinkific.com/courses/GMB Connect with me: https://www.trevorriggs.com/ https://www.facebook.com/workwithtrevor https://www.instagram.com/trevor_riggs_ https://www.youtube.com/channel/UCjmiUCVLJSLDXcqDIcqs ..read more

Hi, this is Trevor Riggs and in this episode, you will learn about me and the reasons why I decided to start this podcast. I have been marketing for local businesses for over 20 years and I want to share my knowledge and grow a community of people who are interested in becoming the best marketers for there own business.  You don't need to pay for an expensive advertising agency you just need to listen to this show and I will teach you how to grow your business and influence, make more money and enjoy growing the dream you started. Give this episode a listen and please leave a review on ..read more