Irresistable Offer
Small Business Talk With Cathy Smith
by Cathy Smith
6d ago
Crafting the Irresistible Offer with Cathy Smith In this compelling episode of Small Business Talk for Coaches, episode 231, Cathy Smith shares the secret to transforming your services into irresistible offers that captivate and convert. Drawing inspiration from a personal story of desire and satisfaction on a sweltering Australian day, Cathy unlocks the psychology behind making your audience feel the urgent need for what you offer, precisely when they need it. Discover how to: Pinpoint and engage your ideal client with precision. Present your solutions in a way that resonates on a deeply per ..read more
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Instagram Trends for 2024 with Cathy Smith and Rah Gardiner
Small Business Talk With Cathy Smith
by Cathy Smith
1w ago
Listen to episode 230: Mastering Instagram Authenticity with Cathy Smith and Rah Gardiner Dive into the essence of genuine engagement on Instagram in this enlightening episode with Cathy Smith and Rah Gardiner. Discover why embracing your true self, ditching the need for perfection, and engaging in meaningful interactions are key to thriving on the platform. Learn practical tips on utilizing videos, overcoming the fear of imperfection, and the power of authentic connections to grow your audience and strengthen your brand. Whether you're camera-shy or striving for polished content, this episode ..read more
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STOP Selling Coaching
Small Business Talk With Cathy Smith
by Cathy Smith
2w ago
STOP Selling Coaching, you read it right. In episode 229 of Small Business Talk for Coaches, Cathy Smith delves into the essential shift every coach needs to make to truly elevate their practice: moving from selling coaching hours to selling life-changing transformations. Cathy addresses both newcomers and seasoned coaches struggling to see the results they desire, providing a roadmap to success that transcends traditional coaching models. Cathy argues that the fundamental flaw in many coaching practices is the transactional approach to selling services. She illuminates the truth that clients ..read more
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Power of Personal Connection
Small Business Talk With Cathy Smith
by Cathy Smith
3w ago
Welcome to Episode 228 of Small Business Talk for Coaches, featuring our special guest, Lisa Brandis. Lisa shares her journey from being a clinical hypnotherapist and business owner to mastering the art of integrating intuition into personal and business growth. She discusses the shift to online training due to COVID-19 and her passion for teaching others to deepen relationships and business success through intuitive connection. In this episode, Lisa emphasises the importance of personal experiences in learning and growth. She recounts her early career as Captain Starlight at the Starlight Chi ..read more
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Simplify for Growth with Cathy Smith and Paul Bryan
Small Business Talk With Cathy Smith
by Cathy Smith
1M ago
Simplify for Growth with Cathy Smith and Paul Bryan. In this insightful episode, Cathy Smith is joined by Paul Bryan, a seasoned coach specialising in the disability and aged care services sector. They delve into the essential strategies for business growth within the coaching industry. Key Highlights: KISS Principle: The episode starts with a reminder to keep business strategies simple and focused. Coaches are encouraged to remember they are running profitable businesses, not just indulging in expensive hobbies. Simplicity in Business Approach: Emphasising simplicity, Paul Bryan advises a ..read more
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Goals for Growth. How to Craft Success in Your Coaching Business
Small Business Talk With Cathy Smith
by Cathy Smith
2M ago
Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business.  Episode 224: Goals for Growth in 2024 - Crafting Success in Your Coaching Business" In this inspiring episode of Small Business Talk for Coaches, Cathy Smith delves into the essential topic of goal setting for the year 2024, tailored for coaches aspiring to transform their passion into a prosperous business. Cathy, a seasoned marketing professional since 2001, focuses on practical strategies to help coaches achieve financial success and ..read more
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The Real Risk of Cybersecurity to Small Businesses
Small Business Talk With Cathy Smith
by Small Business Talk
2M ago
In episode 222 of the "Small Business Talk" podcast with Cathy Smith, Caitriona Forde, a cybersecurity expert from Perth, Western Australia, shares her expertise on the critical topic of cybersecurity for small businesses. Forde emphasises the significant risk that every individual or business, regardless of size, faces in the digital environment. She highlights common tactics used by cybercriminals, such as phishing, and points out the human tendency to make errors or overlook security concerns, often leading to cybersecurity breaches. A key insight from the episode is Forde's discussion on t ..read more
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Navigating the Entrepreneurial Journey as a Coach
Small Business Talk With Cathy Smith
by Small Business Talk
2M ago
Navigating entrepreneurial challenges faced by coaches transitioning into business owners is today's topic for episode 221 of the Small Business Talk Podcast, hosted by Cathy Smith. The episode begins with an emphasis on the distinction between coaching skills and business skills, highlighting the need for coaches to acquire business acumen to succeed. Cathy explains the importance of understanding clients' problems and effectively crafting marketing messages to communicate solutions. She points out the difficulty coaches face in marketing to a general audience, especially when working with li ..read more
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Aliging Passion Values & Pupose to Your Business
Small Business Talk With Cathy Smith
by Small Business Talk
3M ago
Explore how clarity in business is achieved through values, purpose, and passion; these areas are fundamental for business owners to move forward with confidence. In episode 220 of the Small Business Talk Podcast, Cathy Smith hosts Liz Del Borrello to discuss aligning passion, values, and purpose with business. Liz, a leadership coach and trainer, emphasises the importance of networking and creating inclusive spaces for leaders through her venture, Leaders Lobby Perth. Liz advises focusing on your passion when entering business, as it's easy to lose sight of initial motivations. The episode de ..read more
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To Niche or Not
Small Business Talk With Cathy Smith
by Small Business Talk
3M ago
Niching, should you or shouldn't you? In episode 219 of Small Business Talk, the discussion centres around the concept of "niching" in business. The episode begins by questioning whether to niche or not, considering the implications of either restricting your audience or attempting to help everyone. Cathy Smith emphasises that while it might seem beneficial to cater to everyone, this approach can complicate marketing efforts. Instead, she suggests focusing on one "ideal client" - a person you are familiar with, and whose problems you understand deeply. This strategy allows for more targeted co ..read more
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