We are ending our second season with something special. This week Avram and Roger conduct a thought exercise. They each draft and present a $1000 marketing plan and budget for an imaginary local pest control business. We ask our listeners to listen to each marketing proposal and let us know which one you would pick. For more information on Digital Harvest or Beacon Marketing see links below. https://digitalharvest.io/ https://beaconbusinessmarketing.com ..read more

We have our last special guest interview of the season. This week Avram and Roger speak with Mike Schlichte, owner of Absolute Realty. Mike tells us how he has built his business by keeping things simple and focusing on doing the small things right. Find out more about Mike and Absolute Realty by going to https://www.rent505.com/ For more information on Digital Harvest or Beacon Marketing see links below. https://digitalharvest.io/ https://beaconbusinessmarketing.com ..read more

Google My Business is an often overlooked, yet powerful marketing tool that small businesses can use to attract new customers. One of the best things about it is that it is FREE to use. In this week's play Avram and Roger go into detail as to why you should be using Google My Business and how you can get started. For more information on Digital Harvest or Beacon Marketing see links below. https://digitalharvest.io/ https://beaconbusinessmarketing.com ..read more

We have another special guest interview! This week we are speaking to Scott Wood, CEO and Founder of Mednet, a medical billing company based in Albuquerque. Scott has been in business for nearly 40 years. He shares his experience in dealing with change and having to adapt as you go. For more information on Mednet, please see go to www.mednetinc.com For more information on Digital Harvest or Beacon Marketing see links below. https://digitalharvest.io/ https://beaconbusinessmarketing.com ..read more

Networking is an excellent way to grow your local presence and grow your business. This week we discuss the importance of networking and how you can develop a networking strategy. For more information on Digital Harvest or Beacon Marketing see links below. https://digitalharvest.io/ https://beaconbusinessmarketing.com ..read more

Special guest interview. We speak with Dawn Warnack, Founder and Owner of Urban Balloons. We had a lot of fun speaking with Dawn about starting a new business and what it means to be fearlessly authentic. Special Guest Info: Dawn Warnack, Urban Balloons https://www.urbanballoonsbydawn.com/ For more information on Digital Harvest or Beacon Marketing see links below. https://digitalharvest.io/ https://beaconbusinessmarketing.com ..read more

One of the best ways to ensure that you have a good ROI on what you put towards marketing yourself and your business is to have a plan. This means developing a marketing strategy. In this week's play, Avram and Roger discuss the importance of developing a strategy and how you can develop on for your business. For more information on Digital Harvest or Beacon Marketing see links below. https://digitalharvest.io/ https://beaconbusinessmarketing.com ..read more

Being smart with your marketing means properly defining who your target customer is. In this episode's play, Avram and Roger discuss the importance of identifying your ideal customer and how you can do this. For more information on Digital Harvest or Beacon Marketing see links below. https://digitalharvest.io/ https://beaconbusinessmarketing.com ..read more

Hiring versus DIY is a decision small business owners must make when it comes to many areas of their business. When it comes to marketing, there are many factors that you need to consider when determining to handle marketing in-house or hire help. In this week's play, Avram and Roger discuss how you can evaluate whether to hire help or do it yourself. For more information on Digital Harvest or Beacon Marketing see links below. https://digitalharvest.io/ https://beaconbusinessmarketing.com ..read more

Do you know what makes you stand out from your competition? More importantly, can your ideal customers say what makes you different from your competitors? In this week's play Avram and Roger discuss the importance of defining your UVP, or unique value proposition, and how how you can present it in a compelling way. For more information on Digital Harvest or Beacon Marketing see links below. https://digitalharvest.io/ https://beaconbusinessmarketing.com ..read more