“Once I’m up and running, I’ll invest in building a brand.” Sound familiar? This is a common mindset among small business owners who focus on marketing and selling but forget that their company is both a business and a brand. Your brand influences every aspect of your customer's perceptions of your company. Branding builds trust, recognition, loyalty, and reputation. In this episode, I am joined by Michael Janda. Michael is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and developm ..read more

Be honest: is your business actually getting anything out of its social media presence? This may seem like a difficult question, but to be honest, most marketers struggle with this as well.  If you’re struggling with social ROI yourself, I totally get it. Measuring the return on metrics such as engagement rate or customer satisfaction often feels like a guessing game. Besides, not everything you do on social media translates directly into dollars and cents. Yet, at the same time, businesses need to be held accountable for the time and resources that go into their social efforts. That is w ..read more

Let's face it, being a small business owner is tough.  You're putting in 12 to 14 hour days. You feel burned out. You're not sleeping well, and work is constantly on your mind. Everything is on your shoulders.  And worst of all, your business growth is stalling. Up to this point, you've done everything, and it's paid off as the business scaled quickly. But now, you've reached the end of your ability to carry this thing all by yourself. Delegation doesn't come naturally for many small business owners. It's a complete change of pace from what most business owners do during the startup ..read more

Today, 3 out of 4 online customers use a search engine to find a business. Google ads can help you connect with new customers when they’re searching for products or services you offer ..read more

Get a grip on your marketing once and for all. Get A Grip On Your Marketing Podcast offers up no-fluff, actionable marketing advice to help small businesses leverage digital marketing to maximize their online presence. Each week, join local marketing expert Daniel Parchment from Buzz Crowd, as he interviews thought leaders, marketers, local business owners on topics like marketing, sales, and More! You’ll walk away with actionable marketing advice that you can implement in your strategy right away ..read more

Today, 3 out of 4 online customers use a search engine to find a business. Google ads can help you connect with new customers when they’re searching for products or services you offer ..read more