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Inclusion is a powerful tool for business growth. It is proven that employees are more engaged and deliver better results when they feel a sense of belonging. Have you ever felt that Marketing Procurement somehow doesn’t fully belonged to Procurement? Have you ever felt that Marketing Procurement was sometimes disconnected from Marketing? The first step to solving a problem is acknowledging it exists. So, let’s start naming the issues that contribute to the Marketing Procurement stigma. There are many solutions worth exploring to strengthen the Inclusion of Marketing Procurement community with ..read more

What an “agency” would suggest to Marketing Procurement to do differently? How can we continue improving mutual understanding? What are the Dos & Don’t in terms of Agency relationship management?  This episode explores the crucial and complex topic of relationship management between Agencies and Marketing Procurement.  “An Agency is not a factory” quote Maryl. It’s an organization providing a service on behalf of another business. There are various type of agencies which span from Design, Media, Digital, Market Research... etc There is so much to say about Agency relationship m ..read more

Marketing Procurement is what Magid has a passion for. If he had to do it all over again, there are few things he would like to do differently.  Your story may be similar to his story of a self-made Marketing Procurement leader. But does it have to be for the next generation of professionals? It's a journey of "falling into" Marketing Procurement function by chance. Then "surviving" its complexity using resilience and transferable skills. Finally, "thriving" into the Marketing Procurement world; acquiring behaviors, competencies, and influence that set him up for success as a business lea ..read more

How Marketing Procurement is perceived by its key stakeholders? What could Marketing Procurement do to become more influential? Which skills are key to sustain effective business relationships?  Let’s explore which best-practices are worth sustaining. Let’s also have a straight talk about poor practices that ought to stop.  This episode explores the topic of effective influence by Marketing Procurement towards key stakeholders. It provides pragmatic tips & advice to define the that everyone can start using immediately.  Rate (5 stars) on Apple Podcasts, Review & Subscri ..read more

Do you believe Marketing Procurement is on its way to extinction or revolution? Is there such a thing as one Marketing Procurement definition? I'm must admit having struggled for a long time to reconcile the opposition between the word Marketing and the word Procurement. At times, it felt like they shouldn't be in the same sentence. My experience over time helped me reconciling those two terms. I am now convinced that Marketing Procurement is both Art & Science. It's a discipline that combines savvily the generic Procurement skills and applies them to the unique needs of Marketing. This ..read more

How should you train to become an effective Marketing Procurement leader?  Let’s turn year-end performance reviews into a great starting point to develop a robust training & development plan. We usually discuss weaknesses and areas of opportunities at the end of a business cycle. There’s an opportunity to better use these findings while shaping the type, frequency and intensity of training required.  A good approach is to define the way to prioritize trainings;  - some people like to close gaps focusing on their ‘weaknesses’ or ‘opportunity areas’ - others prefer to dispro ..read more

What are the skills required to be a successful Marketing Procurement leader?  The key challenges are: - Marketing Procurement is unchartered so how to define necessary skills & competencies? What standards are required to be met? - Marketing is a fast moving discipline so the needs of internal stakeholders are constantly changing. - Agencies and technologies are evolving fast so the need to keep up with trends and innovation adds complexity. This episode explores the skills dilemma in Marketing Procurement. It provides pragmatic tips & advice to define the that everyone can start ..read more

What’s a CMO point of view on Marketing Procurement? How best-in-class collaboration looks like between Marketing and Procurement? What are the most important things to consider to establish a symbiotic relationship? Why Procurement ought to be a strategic differentiator for Marketing in achieving its business goals? This episode explores the multifaceted topic of collaboration between Marketing, Procurement and Agencies.  Marketing Procurement can help delivering against business goals “Faster, Smarter, Better, Cheaper” quote Ivan. There’s a need to balance wisely times to play as one t ..read more

What are the needs, gaps and trends for Marketing Procurement to realize it potential bright future? My guest for this discussion is Laura Forcetti. She’s global Marketing Sourcing lead at the World Federation of Advertisers (WFA).  We will discuss what’s top of mind for the Marketing Procurement professionals. What’s the state of their relationship with other functions inside their companies? How are they perceived by agencies and external partners?  Laura has been shepherding several cross-industries efforts to enhance capabilities of the discipline worldwide. She interacts daily ..read more