Our most popular podcast every year is the current year recap/review and our forecast for what dentists can expect next year. This year, we brought in NPI Education Instructors Dr. Andrew Roman and Laci Phillips into the discussion ..read more

In this episode Mark describes the genesis of the Fee for Service Journey series of courses and how dentistry can disrupt the dental insurance industry. Visit NPI Education and start the revolution today ..read more

A LOT has happened at NPI Education since the last time we discussed it in one of our podcasts. If you have forgotten or have no idea what NPI Education is, you'll want to listen to this podcast ..read more

Sit down with Mark Dilatush and listen to some of the new and exciting things happening at New Patients Inc ..read more

As we dive into the last quarter of 2021, NOW is the time to start planing your 2022 marketing. Listen in as Mark Dilatush and Howie Horrocks discuss how planning your marketing for next year will be different than years past. They will discuss the Covid recovery changes the way you should plan and prepare your 2022 marketing. Podcast Highlights: Should budgeting be the same? Should I just keep marketing? Should I temporarily stop marketing? How to make sure you have room in your schedule for new patients ..read more

In this podcast, Mark Dilatush and Sal Khan discuss how certain keywords or phrases can be more expensive due to your location and competition. They go over some of the work arounds to this and how the Google Ads bidding environment can drive up the price. Podcast Highlights: Learn what overbought even means Learn how Google Ads might become overbought Learn some leading indicators which might signal an overbought situation What to do with your Google Ad campaign to keep from participating in an overbought situation ..read more

If you've never advertised your practice on Google, or you do it yourself, or are paying someone else to do it - these courses are perfect! Listen in as Mark Dilatush, Marci Voigt & Aaron Bartos discuss what to expect from our up coming courses! Podcast Highlights: Small Learning Groups (no more than 10 dentists). Short Courses - Typically 45 minutes of learning - 15 min of specific help. Hands on - Via Zoom screen share, you will be able to watch your instructors implement their suggestions in a real Google Ad Account ..read more

In this podcast, Mark Dilatush and Lee Buzard discuss the marketing pieces you need to consider when buying or selling a dental practice. When purchasing or selling your dental practice you not only have to consider your physical assets (building, equipment, etc), but your online assets as well. Podcast Highlights: Who owns the website? Who owns the social media properties? Who owns the Google business page and reviews? What information your marketing firm needs, to help guide you through the transition ..read more

Howie Horrocks and Mark Dilatush discuss what you might think is a boring topic - forms management. Your business team cares and your patients DEFINITELY care, so we explain everything in this podcast. Podcast Highlights: What it was like 30 years ago to manage paper forms What it is like now managing paper forms Why patients (especially new ones) care about how you process forms How you can be the high tech hero to your patients and your business team for $169 bucks ..read more

Mark and Howie discuss where, when, and how to use offers as a call to action in their marketing. Listeners will learn: Choosing the right half of the dental market Opportunity Costs Give them more than one reason to choose you How offers can be damaging Use offers to drive volume. Delete offers to drive revenues It’s all about “which moms?” There’s an opening for you ..read more