Keeping your music school on everyone’s lips is key, and it doesn’t have to be time-consuming. Let’s explore two simple methods to achieve this effortlessly.     Engaging Current Students: A Daily Act of Generosity Your current students are your advocates, but it’s essential to spark conversations beyond routine lessons. By investing a few minutes … The post How To Increase Sales And Improve Retention In Just 10 MinutesEP 226 first appeared on Dave Simons Music ..read more

There’s one phrase that I heard years ago that really stuck with me: “Get a mentor, be a mentor.”   The idea is that it’s important to have a mentor, but it’s also important to be a mentor as well. One thing that I have found with being a mentor to other business owners is … The post How I Went from 140 to 700 Students in 3 YearsEp 223 first appeared on Dave Simons Music ..read more

Things To Avoid With Summer Camp   1. Targeting The Wrong Age Group Typically, the sweet spot for summer camp is kids between the ages of 7 and 12. You can get some teenagers, but most likely in the 7- to 11- or 12-year-old age group.   From a marketing standpoint, you want to use … The post How to Create a Music Summer Camp Part IIEp 222 first appeared on Dave Simons Music ..read more

Summer can certainly be a challenging time for a music school. At my music school, a lot of the kids that went away to sleepaway camp is a big part of the culture. During the summer months, I could see anywhere from a 40 to 50% decrease in enrollment. So I wanted to share with … The post How to Improve Summer Student RetentionEP 221 first appeared on Dave Simons Music ..read more

Offset Dropouts with Summer Camps Summer camps are a great way to offset summer dropouts. Many music schools, perhaps even most, experience some level of significant dropouts during the summer months. My music school’s sleepaway camp was a significant part of our culture. I could lose anywhere from 50 to 60% of my business during … The post How to Create a Successful Summer Camp Part 1 With Andy BrownEp 220 first appeared on Dave Simons Music ..read more

In today’s show, I wanna share with you eight lessons I learned from COVID—lessons that I learned the hard way, but lessons that I can apply to the future.   1. How To Lead During A Crisis It was during the recession that I learned this lesson, and during COVID, I experienced it again. I … The post 8 Business Lessons I Learned During COVIDEP 219 first appeared on Dave Simons Music ..read more

The Best Way to Grow Your Music School Attracting new students is certainly important, but the best way to grow your music school, or the easiest way, is to improve student retention.   And the way you can improve student retention is by focusing on helping kids develop a love of learning, practicing, and performing … The post Teaching Without a Method Book With Tim TophamEp 218 first appeared on Dave Simons Music ..read more

Summer Camp Promotion   The secret to scaling your music school with groups is to provide a group experience that is clearly more desirable than the private lesson. A group lesson provides an experience that can’t be replicated in a private lesson. I know from experience that developing a group class like this requires time … The post 10 Ways to Market Summer Camp Ep 217 first appeared on Dave Simons Music ..read more

Create Your Marketing Strategy in Minutes Having a marketing strategy provides you with an additional perspective, allowing you to take a step back and think strategically.   Marketing is more effective when approached strategically rather than solely relying on tactics. If you’re thinking purely in tactics, you’re quite often deploying one marketing tactic at a … The post How to Create a Marketing Strategy in 20 MinutesEP 216 first appeared on Dave Simons Music ..read more

Videos are proven to be one of the most effective ways to convey your message, and people enjoy consuming content through this medium. So having a solid video marketing strategy for your school is super important.   There are different types of videos I recommend including in your marketing arsenal, but the most crucial one … The post Make a Promo Video Without Spending a DimeEP 215 first appeared on Dave Simons Music ..read more