The international professional project ADDAWARDS.RU developed in the Russian city of St. Petersburg is an independent open competition in the fields of private and public architecture, interior, product, and landscape design. The aim of the project is, among other things, to establish communication between all participants in the interior and architecture market. As the name of the project implies, prizes are also awarded. ADD Awards are prestigious awards given to talented interior decorators, designers, and decorators. For the second season, a Russian-Dutch team of flower florists was respon ..read more

My name is Trijntje van den Reek and I am 16 years old. I am now in the second year of my level three training Flower, Green & Styling at Yuverta MBO Den Bosch. I was given the opportunity to make a flower arrangement with the chrysanthemum Ilonka and I grabbed it with both hands. I think it’s an honor because not everyone gets the chance to make a flower arrangement for the Thursd platform. Challenging Myself I have been working in my parents’ flower shop for almost four years. This is Miranda’s Bloemensalon in Heeswijk-Dinther, Netherlands. I have also done internships in three different ..read more

At the Yuverta Flower, Green & Styling training we love to design with all kinds of flowers. Regularly we get novelties from Thursd to do some assigned artwork where our students have to create a design based on their skills, inspiration, and philosophy. And sometimes we can do some freestyling, like these two designs we made with the spray chrysanthemum Ilonka from breeder Dümmen Orange and VannoVa master grower Ed van Paassen.     We Love to Design At Yuverta, we offer contemporary green education and versatile study programs, among which the Floral Design course. We believe i ..read more

My name is Susan Voormanns, a Dutch floral design student. Recently I had my first acquaintance with the chrysanthemum Ilonka. I made this flower really play the leading role in two designs I created. I believe this spray chrysanthemum from breeder Dümmen Orange and VannoVa master grower Ed van Paassen is the star of the future. It already shines brightly on its own. Hence the choice not to use other secondary materials.     Susan Voormanns With Chrysanthemum Ilonka I already knew I wanted to be a florist when I was very little. Back then I always watched how florists were making a ..read more

This year is special for the largest dance company in the Netherlands. The Dutch National Ballet is celebrating its 60th anniversary. This milestone was celebrated with thousands of flowers, and the unique collaboration of an award-winning photographer, graceful dancers, and a floral designer. The fruit of their teamwork is a series of stunning images in natural garden style, flamboyant Art Deco style, and magical Christmas ambiance. A One of a Kind 5-Star Production It’s time to remember our unique collaboration project in The Grand Hotel in Amsterdam with an award-winning London based photog ..read more

I often scroll through Facebook, LinkedIn, Instagram, Pinterest, TikTok, and Twitter. And I can assure you, there is so much to read, too much to see, so much to learn. Not only do I get informed about a lot of things, but I also get inspired. Emotions come to me in many stories. And the most beautiful pictures, draw my attention. As also this awesome idea of design for the Nobel prize ceremony 2021 in Stockholm City Hall. One of the world’s better designers, Per Benjamin from Sweden, once again came up with a brilliant design for this Nobel prize ceremony.     Per Benjamin Ab ..read more

These pictures were inspired just by a creative flow-state, so the end result was not particularly planned. In the beginning, we tried to photograph indoors, but it didn’t work out the way we wanted. The feeling wasn’t there. But as soon as we got outside where the frozen shore was located, there it was; sunset creating that roughly beautiful atmosphere on the horizon. We nailed it!     My Creative Flow-state, the Frozen Shore and the Sunset The bouquet itself is twisting and transparent where colors are beautifully highlighted with a pastel-blue dress and peachy skyline in the back ..read more

When a new variety of Florinca popped up this November, Florinca Coral, I was filled with expectations and very eager to get my hands on them. Lucky me, I got a few bunches of this novelty from Together2Grow, the alstroemeria specialist of Decorum.     Florinca Coral All that we know from Florincas is true. All varieties have many elegant small flowers on their sturdy stems, one stem literally fills a bouquet, and the vase life is absolutely brilliant. They prove to be as easy to handle as the other Florinca varieties, with strong stems, with double flowers that open and stay open w ..read more

Dried florals have been a trend in home décor and weddings for years. In fact, the floral industry is seeing a shift towards boho and rustic centerpieces consisting of dried blooms and foliage like silver dollar eucalyptus, cotton stems, bunny tails, and dried ruscus. Nowhere is this more evident than in the pampas grass trend that has been overtaking the industry since 2018. These textured, wheat-like stems have been used in home décor, DIY projects, wedding centerpieces, and even bridal bouquets, and keep getting more and more popular every passing year. What Is Pampas Grass? Pampas grass or ..read more

It is true that in France chrysanthemums suffer from bad press. However, they do have significant qualities. Chrysants fit in perfectly with today’s trend. Its slightly outdated character truly gives it a nostalgic side and this finds its place in the trend of bucolic country weddings, ceremonies, and holiday season decorations. I will show you how with chrysanthemum Ilonka as a holiday decoration.     No-Risk Wedding Flowers It is also true that the shape of chrysanthemum flowers perfectly recalls the marguerite. Our couples-to-be-married ask so often for marguerites because they a ..read more