[ad_1] Chase announced the launch of Chase Media Solutions, the first and only bank-led digital media venture of its kind. The initiative connects Chase’s 80 million U.S. consumers with various brands through personalized offers and cash-back opportunities. The platform leverages the bank’s vast first-party financial data, insights, and precision targeting capabilities to help brands drive sales and grow their business.  “Our deep understanding of consumer spending across categories has driven us to reimagine what retail media networks can offer,” said Rich Muhlstock, President of Chase M ..read more

[ad_1] Revolving Sushi Bar Concept Pleased with New Rewards Program  When citing second-quarter earnings, Kura Sushi USA, a subsidiary of Kura Sushi Inc., expressed satisfaction with its new rewards program. When compared to $43.9M in the prior-year period, an increase to $57.3M in sales in the latest quarter is a marked jump. The revolving sushi bar restaurant concept also announced an agreement with DoorDash, which will serve as its third-party delivery partner.   “In these difficult times, we are able to keep our menu prices the same as in-store dining, and we expect the Door ..read more

[ad_1] PetSmart Refreshes Loyalty Program To Meet the Needs of More Pet Owners  PetSmart announced it has revamped its loyalty program to offer pet owners more perks when earning points. The pet superstore designed three new tiers for its Treats Rewards loyalty program, which boasts nearly 67 million members. According to a company email, the new program offers simplicity and flexibility while aiming “to incentivize more spending and build loyalty.”  The tiers are based on how much a customer spends throughout the year. Basic reward membership is geared toward pet owners spending up ..read more

[ad_1] Papa Johns announced a new platform aimed at elevating the brand for devoted pizza lovers with a promise of better ingredients and pizza. The new platform, Better Get You Some, was created through a partnership with The Martin Agency and celebrates pizza devotion utilizing an engaging soundtrack, hypnotic visuals, and a distinctive multimedia experience that is an ode to expressionist art, hip-hop, and cultural touchstones. Papa Johns brought two-time Grammy-winning director Dave Meyers on board and features six-time Grammy Award-winning rapper Big Boi.  “Better Get You Some captur ..read more

[ad_1] Hasbro and Frito-Lay® Variety Packs are partnering in a campaign to inspire more joy, encouraging family gatherings with better snack choices. The well-known game and toy company and the snacking giant are delivering fun gaming experiences alongside opportunities to win a $1,000 game chest. Leveraging TV and social media, the campaign includes a four-spot series highlighting popular kids’ games and their families. The videos feature people snacking on Frito-Lay Variety Packs in scenes where they experience being inside the life-sized versions of The Game of Life, Chutes and Ladders, Hun ..read more

[ad_1] Red Robin Gourmet Burgers, Inc. is celebrating its first year of partnership with the Make-A-Wish Foundation by exceeding $1M in donations. Red Robin began the initiative in February 2023, donating 10 cents for every Kid’s Meal purchased to the nonprofit, which grants the wishes of children diagnosed with cancer. The contributions are part of a $3M pledge to Make-A-Wish recipients with critical illnesses. When Red Robin first committed to the cause, it was the largest of its kind in history from a Make-a-Wish partner.  Now, Red Robin hopes to sweeten the deal during World Wish Mont ..read more

[ad_1] Gas South, a leading Southeastern U.S. natural gas provider, announced a collaboration with Oracle Consulting Services (OCS) to integrate Oracle’s SaaS solutions and managed services to enhance customer care by automating essential services, improving regulatory compliance, and lowering operational costs for almost half a million customers in 14 states.  “Gas South is driven by a desire to innovate across everything we do, including delivering superb customer service, automating processes for customer experience improvements and resource efficiencies, and maximizing data analytics ..read more

[ad_1] DoorDash Partners with Lowe’s to Add On-Demand Delivery  DoorDash announced it is partnering with Lowe’s to bring customers on-demand delivery from more than 1,700 stores across the United States. Lowe’s is the first home improvement retailer added to DoorDash’s list of partner offerings on its platform. DoorDash hopes to cater to DIY enthusiasts by offering quick access to their home improvement needs.  “Our partnership enables consumers with quick access to must-have tools and last-minute materials to complete projects of all sizes. With Lowe’s on the marketplace, we add to ..read more

[ad_1] At the intersection of air travel and finance comes a co-branded credit card between Barclays US Consumer Bank and Breeze Airways: the Breeze Easy™ Visa Signature® credit card. The card’s introduction comes less than three years after Breeze Airways commenced operations, and the Breeze Easy card is also the airline’s first co-branded card.   “We’ve expanded rapidly since we took to the skies in May 2021. Today, we announced five more cities, so we now offer affordable flights from 56 cities across the US and are the largest carrier in terms of destinations served in 11 of thos ..read more

Welcome loyal listeners to another episode of The Loyalty Minute. I’m your host Rob Gallo and today I am excited to chat with Sheila Butler, Sheila is the Founder and Chief Marketing Officer of the Butler Marketing Group in Orlando, Florida. Welcome to the show Sheila, thanks for joining me… The post Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group appeared first on The Loyalty Minute Podcast ..read more