The Art Of The £100k Open Day
The Dental Business Podcast
by Brad Thornton
2y ago
This week, Brad discusses the £100k Open Day - how they work, what they can do for your business, as well as the many lessons Brad has learned through his experience in staging these invaluable events. KEY TAKEAWAYS When putting together your roster of attendees, you can never count upon them actually showing up unless they have some skin the game, such as having paid a deposit. The entry process for signing up for events such as these, should contain some kind of commitment. This filters out the people who are unlikely to attend, or whose interest is minimal. When you market your business to ..read more
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How To Build And Sell A Practice - with Grant McAree
The Dental Business Podcast
by Brad Thornton
2y ago
Brad returns with special guest, Dr Grant McAree, the founder of one of the internet’s most valuable resources for dentistry professionals, and who has just sold his own dental practice for a multiple figure sum. Grant joins Brad to share his inspiring story, talks you through the mechanics of buying and selling a practice, and discusses why selling a practice should not be considered to be a one-time event in your own dental career.  KEY TAKEAWAYS Many believe that the culmination of a dental career comes with the sale of a practice, but as Grant has proved, selling a practice can be a ..read more
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Authority Marketing
The Dental Business Podcast
by Brad Thornton
3y ago
Much of marketing is focussed around building relationships and sharing resources and information in order to build a relationship with potential clients remotely. In this week's show, Brad talks about how this overlaps with the concept of authority marketing - marketing that presents the perception that you are an authority in your field. KEY TAKEAWAYS Authority marketing is built upon the idea that you present yourself as the best person in your field - that you know everything to know - via means such as blogs, articles, YouTube videos, podcasts etc. Qualifications and positions of authori ..read more
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How Relationship Marketing Can Help Your Practice - with Michelle Tayler
The Dental Business Podcast
by Brad Thornton
3y ago
In this week's show, Brad talk to marketing expert, Michelle Tayler, about the fascinating concept of relationship marketing, and how it can help to not just grow your client base, but nurture relationships with the base you already have. KEY TAKEAWAYS   The first step is to create a marketing mind-set, to understand the basics of marketing itself. Building relationships with people is the best way to attract and retain patients. Establish who your ideal patient avatar is. Make sure you know exactly what their needs and pain points are. People buy and make decisions on emotion. The patie ..read more
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Why Data Protection Matters - with Adrian Dray
The Dental Business Podcast
by Brad Thornton
3y ago
In this week's show, Bar talks to Adrian Dray, a data protection expert and consultant, about why data protection matters, the role of GDPR in every dental business practice, and how we can better maintain the security of our client base. KEY TAKEAWAYS GDPR was the biggest data protection shake-up in a generation, and before it was implemented, not many business owners took client security seriously. When looking to take over a new practice, or acquire a business, the GDPR compliance must be thoroughly considered. We must make sure that we're not acquiring a business filled with breaches and ..read more
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How Clubhouse Can Help Your Business
The Dental Business Podcast
by Brad Thornton
3y ago
Clubhouse is the new social media network that's taking the world by storm right now. In this episode, Brad talks about his experience in using it, and how it can positively benefit your business journey. KEY TAKEAWAYS Clubhouse allows users to focus in on groups or rooms dedicated to your specific area or niche. This allows you to network swiftly with likeminded individuals and rapidly grow your knowledge. It's an ideal landscape for business owners and entrepreneurs, who can instantly network. The potential for the future is huge. Apps like Clubhouse allow you to build a rapport and relatio ..read more
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Looking Ahead To 2021
The Dental Business Podcast
by Brad Thornton
3y ago
Brad's here in this short, sharp episode, to wish you a Happy New Year, and to lay out the exciting plans for the year ahead, as well as some of the ways in which we can set goals and challenges for ourselves. KEY TAKEAWAYS   Interviews and topics this year will focus primarily on those who aid dental businesses in becoming better and achieving more. When challenges arise, such as the lockdowns of 2020, it always seems to be those with a long-term plan who push through and emerge victorious. There are always elements of business that force us to re-evaluate our goals in a positive way. F ..read more
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Build Trust And Your Client Base With Enquiry Bot - with Nin Gandhi-Patel
The Dental Business Podcast
by Brad Thornton
3y ago
Brad talks to Nin Gandhi-Patel, the creator of Enquiry Bot, a revolutionary service designed to turn your website visitors into patients by providing a 24/7 concierge service that deals with and greets your potential new customers on your behalf, saving you time and money KEY TAKEAWAYS With more demand on dental practices, the enquiry process has had to adapt. This has meant later opening hours plus weekends and holidays. The cost of this enquiry process has slowly crept up. This is where Enquiry Bot can help, and also save costs. Many perceive marketing to be the practice of simply attractin ..read more
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Making Your Practice Stand Out - with Shaz Memon
The Dental Business Podcast
by Brad Thornton
3y ago
Brad is joined by award-winning digital and dental marketing expert, Shaz Memon, the founder of Digimax Dental, specialists in dental marketing and making practices stand out from the rest. Shaz talks about the ways in which he's helped numerous practices to achieve this, as well as the top strategies that you can employ today!   KEY TAKEAWAYS   Many practices get the basics wrong. Displaying an address and phone number up front can hook potential clients immediately. By only attracting one lifetime client, you've already made this strategy work. The customer journey cannot be overs ..read more
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Buying And Selling A Practice – What You need To Know – with Andy Acton
The Dental Business Podcast
by Brad Thornton
3y ago
Brad is joined by entrepreneur and public speaker, Andy Acton, and the director of Frank Taylor Associates, specialists in the sales and evaluation of dental practices.   Andy discusses the wide range of services that Frank Taylor Associates can offer, as well as some of the more surprising challenges and issues that many practice owners, or aspiring practice owners, must make sure they’re aware of when it comes to buying or selling a dental business.   KEY TAKEAWAYS   A sale or transfer of ownership will always lead to a form of disruption, small or large, among the team there ..read more
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