In this episode, Claire speaks to Julian Hooks, principal SEO consultant at Advertising Commissions and Senior Manager of SEO at Asurion, about the importance of customer-centricity in an industry obsessed with chasing the latest SEO trend or ranking factors study. Listen to Learn Julian’s five-point guide to a customer-led strategy How to use customer insights and pain points to understand and serve customers better How to maintain customer focus as a business scales, and why communication is at the heart of it Which brands and businesses are getting customer-centricity right, and why it wor ..read more

How does Google Business Profile fare when it comes to managing multiple listings in 2024? How can you get around some of the obstacles Google throws your way? In the latest episode of Adventures in Local Marketing, host Claire Carlile speaks to Near Media’s David Mihm about the state of GBP for multi-location businesses, SGE, schema, and much more. Listen to Learn Why bulk verification can be such a struggle for enterprise businesses The best approach to managing local SEO between HQ and branch levels A two-level training framework for local SEO and enterprise businesses The value of third-p ..read more

In response to BrightLocal’s Brand Beacon Report 2024 findings, this episode sees us speak to enterprise expert Steve Wiideman about all things multi-location SEO. In this wide-ranging and tactical nugget-filled conversation, Steve covers the challenges and opportunities available to multi-location SEOs today, and shares his proven processes for working with brands. Listen to Learn Steve’s expert take on the findings of the Brand Beacon Report 2024 Why social media isn’t the quick fix for multi-location brands that some think it is How agencies can develop a one-pager that sets out everything ..read more

In this episode, we speak to Google Business Profile Platinum Product Expert, Marketing Metrology‘s Stefan Somborac, about what it’s like to volunteer to help, and most importantly learn from, local businesses posting in the Google Business Profile Help Community (what a mouthful!) Listen to Learn Why the new EU reinstatement process forms part of a “perfect storm” for GBP managers worldwide What access Product Experts get to Google projects and staff, and how this can help with their work How being a Product Expert and helping out business owners is like “a rewarding puzzle” The best way to ..read more

Schema might not be a ranking factor, but that doesn’t mean you can leave it in the ‘to do’ pile. In this episode, structured markup master Crystal Carter lifts the lid on all things schema.   Listen to Learn Why schema is not as scary as you think it is Why schema is business-critical for some industries What to do (and not do) if you receive a schema warning How to use a CMS to get schema sorted quickly and easily How to validate your schema and which tools to use Take a listen to hear two seasoned podcasters (and good friends) diving into a key, but sometimes forgotten, area of local ..read more

In this episode, Near Media‘s Mike Blumenthal highlights the Google trends we should all be paying close attention to, discusses the evolution and importance of images in Google Business Profile, and introduces upcoming Near Media consumer research that could change how we look at searcher behavior. Listen to learn: What the future of Google Business Profile might look like Where to go to improve your Google and Google Business Profile knowledge The part that ads and monetization play in the future of Google Business Profile PLUS a surprising fact about what consumers do and don’t care about ..read more

In this episode, Sterling Sky’s Director of Innovation, Noah Learner, teaches us how to extract meaning when looking at cold, hard data, puts overpromising podcasts (who, us?!) in Room 404, and lays out his 5-point framework for local SEO testing and reporting success. Listen to learn: Where Google truly pulls its GBP performance data from The truth about impressions in Google Search Console Why good reporting needs a combo of soft skills and data analysis How to react when datasets change How to get the most out of Looker Studio and much more! Watch the Interview Resources Follow Noah Lea ..read more

In this episode, Uberall’s Krystal Taing shares her obsession with multi-location SEO, slings her pet peeves into Room 404, and delivers a rousing 5-point plan for scaling enterprise local SEO success. Listen to learn: How to overcome the challenge of building a local voice for each location while keeping the necessary things centralized at corporate. Why bulk uploading is key to scalability, even at as few as two locations. How to avoid cookie-cutter, one-size-fits-all local SEO by testing across locations And much more! Watch the Interview     Resources Follow Krystal on Twitte ..read more

In the first episode of the fresh season of ‘Adventures in Local Marketing‘, new host Claire Carlile picks the brain of Eximo Marketing’s Andi Jarvis. We discuss what makes for an impactful local marketing strategy, what marketing clichés he’d stick in Room 404 forever, and what goes wrong when no one really understands strategy. Listen to learn: The difference between strategy and tactics The biggest mistakes often found in a marketing strategy How to build a marketing strategy that aligns with your local business strategy Watch the Interview   Resources Good Strategy Bad Strategy: Th ..read more

Local SEOs have a love-hate relationship with link building. We love links, but building them is time-consuming, manual, repetitive and ultimately has a relatively low success rate compared to other SEO tactics. Fortunately, Dani Owens is here to help. Dani has a wealth of experience building local links for a wide variety of clients and niches. In this episode, she reveals: The differences between link building for local SEO versus traditional SEO Her simple three-step process to ensure campaign success The biggest local link building no-nos Low-effort link building tactics that any business ..read more