As brands seek to provide more one-to-one personalization and meaningful value for loyal guests, many look to leverage partnerships with companies that are relevant to guests’ wants and needs. Understanding which brands are truly relevant to the guest experience and will increase loyalty member engagement is often difficult to determine. Ulta Beauty has developed successful, meaningful loyalty partnerships for its members and continues to explore new opportunities. Ulta Beauty will lead a session on loyalty partnerships at the 2023 Loyalty Expo to share this success. Mark Johnson, CEO of Loyal ..read more

Since its beginning in 2015, Yesway has focused on collecting and understanding first-party customer data. The brand focuses on building relationships with its customers through in-store interactions and its rewards programs. Through understanding its customers’ interests, Yesway continually seeks to add value to every transaction. For that reason, Yesway acquired the Allsup’s brand, integrating its beloved food program. The brand also developed its Stack and Save program to help its customers stretch their wallets during times of inflation or high fuel costs. Mark Johnson, Loyalty360 CEO, spo ..read more

Mark Johnson, CEO of Loyalty360, spoke with Diane Eichler, Senior Vice President of Marketing at Kampgrounds of America, Inc., about the brand’s customer loyalty efforts, how it collects and uses customer data, and how it builds emotional loyalty among travelers ..read more

Mark Johnson, CEO of Loyalty360, spoke with Kelly Cook, Chief Marketing & IT Officer for David’s Bridal, about the development and expansion of the Diamond Loyalty program, her experience with customer loyalty across a variety of industries, and how David’s Bridal innovates its customer loyalty offerings ..read more

Loyalty360's Mark Johnson interviews Don Smith, Brierley, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape ..read more

Loyalty360's Mark Johnson interviews Christopher Sandstrom, Comarch, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape ..read more

Loyalty360's Mark Johnson interviews Joe Martin, Dow Jones and The Wall Street Journal, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape ..read more

Stacey Pool is the Chief Marketing Officer for Noodles & Company, a restaurant chain dedicated to serving Uncommon Goodness at over 450 locations in 26 states. The fast-casual restaurant brand offers American and international-inspired noodle dishes, as well as salads, soups, and desserts. Noodles & Company’s mission since its beginning in 1995 has been to inspire and nourish every team member, guest, and community it serves. Mark Johnson, CEO of Loyalty360 met with Stacey Pool to discuss the restaurant chain’s customer loyalty efforts, keeping up with customer expectations, and the br ..read more

Jason Scoggins is the Senior Director of Loyalty & CRM at Chipotle Mexican Grill. Founded in 1993, the fast-casual restaurant brand is dedicated to serving real food from local and organic sources. Mark Johnson, CEO of Loyalty360 met with Jason Scoggins to discuss the brand’s customer loyalty efforts, how they address new trends in data and personalization, and their new program: Freepotle ..read more

Loyalty360's Mark Johnson interviews Robert Passikoff, Brand Keys to discuss the trends in customer loyalty and customer experience, and the changing industry landscape ..read more