On this episode of Dental Marketing Secrets, I interviewed Debbie Seidel-Bittke, Founder of Dental Practice Solutions. Debbie helps dental offices boost their hygiene department productivity for higher patient retention, more new patients, and increased ROI. What we discussed... - How to make or break it with internal marketing - What kind of content to post on social media - How to find an expert to lean on - How to track metrics & ROI - Why you should be recording and listening to your front desk calls Enjoy the episode ..read more

In this episode of Dental Marketing Secrets, we have Dr. Shankar Iyer on the show, internationally recognized prosthodontist and Past-President of the American Academy of Implant Dentistry. He emphasizes the importance of tackling one marketing avenue at a time and really giving it time and dedication. Once you’ve mastered that, move to the next one. We cover Dr. Iyer’s recommendations on how to successfully scale your practice, why it’s important to focus on ONE marketing avenue at a time and succeed at that rather than taking on too much, too fast, an easy method to get Google reviews from p ..read more

On this episode of Dental Marketing Secrets, I interviewed Nathalia Porras from Nathalia Porras Digital Marketing. She reveals the 4 most common mistakes that dental practices make in their marketing and how to ensure you don't make them too. Here's what we covered: Why you should have a plan for your marketing before you jump in, what a "social media policy" is and why it's important, how to not get overwhelmed by all things marketing, why you should have your own photos over stock photography, how to allocate the right budget to marketing, what kind of ROI to expect with your marketing and ..read more

In this episode of Dental Marketing Secrets, we interviewed Dr. Inna Chern of New York General Dentistry. She reveals how she successfully stands out from the crowd in busy Manhattan. In today's episode we cover: What she's doing on Instagram to succeed (and why this is important) How she attracts her ideal patients with her unique branding Why it's important to be authentic on social media Why you should figure out what you love before you start marketing How to master work-life balance (especially as a momtrepreneur ..read more

On this episode of Dental Marketing Secrets, we interviewed Dr. James Hyland of OraVital. He provides some great tips for motivating your patients to take better care of their oral health, as well as internal marketing and sales tips. Here’s what we covered: How to get your patients motivated to care about their oral health Interesting sales tip through your body language How to use WIIFM ("what's in it for me") to increase treatment acceptance The importance of hiring the right people and keeping them around How to be a delegator ..read more

On this episode of Dental Marketing Secrets, I interviewed Sherrine Washington, Founder of Real Talk Sales Consulting and multi-million dollar sales consultant. Sherrine is an award-winning sales coach and trainer. She helps elective medical practices, corporate sales teams, and next-level sales professionals convert same-day sales and drive revenue through the roof! Here's what we discussed... How to use sales to serve more people How to help prevent no-shows and cancellations How to handle "NO'S" and "let me think about it" The best way to answer the "how much?" question So much more! Lot ..read more

On this episode of Dental Marketing Secrets, I interviewed Dr. Shelby Tesar of Aurora Dentist Office and Orthodontics. Dr. Tesar has always dreamed of owning a practice. She shares with us how she successfully opened and grew a dental practice as a young female under the age of 30! While there have been some hardships along the way (including a global pandemic), Dr. Tesar worked hard to keep things thriving. She reveals how she handled keeping her practice open during COVID-19 and what marketing efforts have been most successful for her growth. Here's what we discussed... How she successf ..read more

On this episode of Dental Marketing Secrets, the Sail Away Media team discusses how dentists can best use virtual consults. This is a hot topic right now, while offices across the country are closed due to COVID-19. Doctors like you are taking advantage of this right now (and even charging for them!) to ensure they have a flood of patients when their practices open again. Rather than sitting back and waiting for things to change, this is how you can adapt. Here's what we discussed... - Why you should offer virtual consults (especially right now) - How to set up the functionality - How to ..read more

In this episode of Dental Marketing Secrets, guest Jeff Palmer, the CEO of Case Acceptance Academy shares five steps to increase your case acceptance. We explore why it's more cost-effective to increase your case acceptance rate rather than invest more heavily into marketing, how to handle price objections, and why sales is all about the human connection ..read more

On this episode of Dental Marketing Secrets, I interviewed Eric Miller of Econologics. Eric works with private practice owners to navigate financial roadblocks and opportunities. He shares a few tips uniquely for private practice dentists. Here's what we discussed... How to treat your practice like an investment How to get back on your feet after the COVID-19 crisis What does financial freedom look like? What you need to know if you want to sell your practice So much more! Lots of valuable information in this episode! Let us know what you think in the comments below ..read more