Ep 73 - Joerg Klueckmann - The Courage to be Different: Why You Need More Creativity in Your Data-Driven Marketing Strategy
GROW B2B FASTER
by SAWOO / Joerg Klueckmann
9M ago
Has data-driven marketing killed creativity? In this interview, the Head of Marketing at Finastra, Joerg Klueckmann chats with Sammy about the importance of creative freedom in marketing, why companies must dare to be different, how to acquire budget for outside-the-box initiatives, and much more. You’ll learn: 1. Why creativity must make a comeback if we're to avoid repetitiveness and mundanity in marketing 2. How to ensure ROI on your marketing investments while leaving room for experimenting 3. How Joerg allocates marketing budget to differentiating initiatives 4. Why Finastra built the ..read more
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Ep 72 - Rodolfo Yiu - How Recharge's Head of Demand Generation Successfully Drives Pipeline for the Company
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by SAWOO / Rodolfo Yiu
1y ago
Driving demand for your company at every stage of your marketing funnel? Rodolfo shares how they do it at Recharge. In today's episode, Rodolfo Yiu, Head of Demand Generation at Recharge shares with Sammy, how he and his team keep their pipeline healthy and full. You’ll learn: 1. How Rodolfo drives demand on top, middle and bottom of funnel for Recharge 2. How Recharge is distributing its demand gen investments in paid search as a market leader 3. Why Rodolfo still regularly listens in on his team's sales calls About Rodolfo: Rodolfo is a B2B SaaS marketing leader located in San Francis ..read more
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Ep 71 - Sebastian Baier - The New Way of B2B? - How Buynomics went after Billion Dollar Companies First Without Driving Aggressive Sales Tactics
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by SAWOO / Sebastian Baier
1y ago
Out with the old, in with a $20B deal? Sometimes, not sticking to the known will skyrocket your B2B success: In Buynomics' case, going against "common wisdom" in B2B, helped them secure a huge enterprise customer – as a seed stage startup! Today, Sebastian Baier, Founder & MD at Buynomics, shares with Sammy how they did it. You’ll learn: 1. Why and how Buynomics successfully went after the biggest possible enterprise customer as a seed stage startup 2. How Buynomics closed a €13MM Series A investment with a top U.S. VC in the current tough market environment 3. The Buynomics playbook ..read more
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Ep 70 - Christian Kurtenbach - How Monta Leverages Ex-consultants to Drive Sales
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by SAWOO / Christian Kurtenbach
1y ago
Business environments are rapidly becoming more complex. Now, skill stacks that focus on deeper and more multidimensional thinking are becoming hot commodities in sales. But where are businesses finding salespeople with this unusual skill combination? Find out in today’s episode with our host Sammy and guest, Christian Kurtenbach, Director of Enterprise Sales at Monta. You’ll learn: 1. The advantage of being a consultant first and then moving into enterprise sales 2. How Christian leverages his consulting skills to drive sales 3. Why you should consider inviting UX researchers into your s ..read more
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Ep 68 - Johannes Füß - 300% Wachstum in 1,5 Jahren: Das Erfolgsrezept der B2B Sales-Organisation von EGYM Wellpass
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by SAWOO / Johannes Füß
1y ago
Wie hat EGYM Wellpass mit ihrer B2B-Sales Mannschaft in 1,5 Jahren 300% Wachstum gemeistert? EGYM Wellpass' Sales-Organisation ist von 20 auf 100 Mitarbeiter gewachsen – und das trotz der unsicheren Aussicht in der Fitnessbranche während der Pandemie. Heute teilt Johannes Füß, Vice President Sales bei EGYM Wellpass, seine Erfahrungen, Best Practices und Erfolge mit Sammy. Das erwartet Dich: 1. Auf welche Erfolgsschlüssel das B2B Sales-Team von EGYM Wellpass setzt 2. Wie EGYM Wellpass ihre Sales-Methoden im Team & Salesforce verankert, um guten Forecast sicherzustellen 3. Welche Heraus ..read more
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Ep 67 - Michelle Pietsch - How to Build the Right Sales Team from Seed Stage to Series B
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by SAWOO / Michelle Pietsch
1y ago
Who are the people you need in your company for scaling from Seed Stage to Series B? Today's guest is part of the reason Datadog (1bn valuation), Drift (1bn valuation) and Dooly ($300m) scaled so fast! And now, Michelle Pietsch, Founding Partner at Minot Light Consulting, shares her best practices & insights with us. She chats with Sammy about her approach to building successful go-to-market strategies, and aligning teams to one goal. Here are 5 things you'll learn today: 1. How start-ups succeed in the Seed Stage with founder led sales 2. Whom to hire while scaling from Seed Stage t ..read more
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Ep 66 - Shawn Green - How B2B Partnerships Create an Ecosystem of Value for Your Business
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by SAWOO / Shawn Green
1y ago
 When should you start building a B2B partnership ecosystem? Immediately! According to Shawn Green, Go-To-Market Advisor at Upflow and Chassi, there isn’t a better time to start finding key partners than the present. In today’s episode with Sammy, he explains how building a partner ecosystem from the start helps you score those crucial first customers for your startup. You’ll learn: 1. The right time to start building a partner ecosystem. 2. Shawn’s advice to anyone who wants to start a partnership program. 3. The 3 stages of CEO involvement in a growing startup. 4. The main charact ..read more
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EP 71: The New Way of B2B? - How Buynomics went after Billion Dollar Companies First Without Driving Aggressive Sales Tactics
GROW B2B FASTER
by SAWOO / Sebastian Baier
1y ago
Out with the old, in with a $20B deal? Sometimes, not sticking to the known will skyrocket your B2B success: In Buynomics' case, going against "common wisdom" in B2B, helped them secure a huge enterprise customer – as a seed stage startup! Today, Sebastian Baier, Founder & MD at Buynomics, shares with Sammy how they did it. You’ll learn: 1. Why and how Buynomics successfully went after the biggest possible enterprise customer as a seed stage startup 2. How Buynomics closed a €13MM Series A investment with a top U.S. VC in the current tough market environment 3. The Buynomics playbook ..read more
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Shortcast: How to Grow Your Business Using a 4-Part Content Marketing Framework – with Brendan Hufford
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by SAWOO / Brendan Hufford
1y ago
Is content marketing dead? These days, many businesses pump all their marketing budget into running ads. But are they getting better results than they would with organic growth strategies? In today’s shortcast-episode, Brendan Hufford, Founder at Growth Sprints, chats to Sammy about misconceptions in B2B marketing and how he grows SaaS companies using his 4-part content marketing framework. You’ll learn: 1. Brendan's 4-part content marketing framework that sees the most success 2. What B2B Leaders should stop doing to grow their business 3. The 2 biggest misconceptions about B2B content m ..read more
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EP 70 - Christian Kurtenbach - How Monta Leverages Ex-consultants to Drive Sales
GROW B2B FASTER
by SAWOO / Christian Kurtenbach
1y ago
Business environments are rapidly becoming more complex. Now, skill stacks that focus on deeper and more multidimensional thinking are becoming hot commodities in sales. But where are businesses finding salespeople with this unusual skill combination? Find out in today’s episode with our host Sammy and guest, Christian Kurtenbach, Director of Enterprise Sales at Monta. You’ll learn: 1. The advantage of being a consultant first and then moving into enterprise sales 2. How Christian leverages his consulting skills to drive sales 3. Why you should consider inviting UX researchers into your s ..read more
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