A lot of businesses have the belief that pretty websites sell more of their product or service. But does a website need to be optimized for the best visual appearance? No, says James Canter, Conversion Rate Optimization Specialist who's been in this field for more than 10 years. Working with e-commerce and B2B business on improving lead generation and sales from their websites, he always asked a critical question first: "Does it convert?" Conversion Rate Optimization (CRO) aims to improve the performance of websites, in terms of generated leads or sales.  There are no set-in-stone rules ..read more

Turning Google Ads into Profit in B2B Lead Generation – David Koves Let’s hear from someone who knows Google from the inside and from running an own marketing agency. David Koves is a digital advertising agency owner with a focus on generating profitable Google ad campaigns for e-commerce and B2B lead generation clients. Google ads make it possible to instantly generate clicks to your product or service. It sounds like the ideal business model to turn advertising into profit, but how does it really work? How money does it take? What’s a good ROAS (Return on advertising spent)? These and mor ..read more

Why negative reviews are hurting the reputation your B2B business and how to fix it: In this episode, we are speaking with Curtis from Objection.co, a fake review sniffer tool. Learn how the tool is able to automatically flag and remove illegitimate reviews from the major sites like Yelp, Google and Trustpilot.  Learn how Curtis draws the line between illegitimate and legitimate negative reviews, differences between platforms, and how businesses can build more positive reviews from their customers. What we chat about with Curtis: - How Objection.co understands fake reviews - Differences b ..read more

One of the places where super passionate software enthusiasts meet is the online community of ProductHunt.  It’s a place to discover new software and engage with founders. We asked ourselves what it takes to pull off a big launch on ProductHunt, to get tons of upvotes and got a product which generates curiosity. Greg from Claimer.com, a R&D tax credit service from the UK, managed a ProductHunt launch of their software in February this year. In this new episode, Greg reveals what made their launch a success, reaching one of the highest trading products of their launch day, growing to ..read more

Is Facebook the right medium to grow B2B sales?  Absolutely, says Arman Ananian, agency owner and Facebook ads specialist. We talk with Arman about all things Facebook Advertising, from targeting strategies, creatives to the importance of the sales team and follow-up. Arman started running ads for his own drop-shipping business. Being specialized in Facebook ads, in 2019 he got recruited to join the newly formed advertising agency CardoneKern.com, run by paid media expert Frank Kern and sales expert and business owner Grant Cardone. We talk about his time in the US, working with Frank and ..read more

Wish to learn more about starting and scaling a successful agency business? On today’s show, Chris speak with interview Apexure founder, Waseem Bashir who shares with us his distilled wisdom on growth, hiring practices, and lean implementation. Starting off as a freelancer in 2015, Waseem today helms a fast-growing conversion-focused agency employing 15 people. Back in 2015, Waseem quit his job to follow his entrepreneurial dreams. However, he soon realized that he had to focus on a niche service in order to make his mark in a competitive space. So, after much deliberation, Waseem zeroed in on ..read more

If you starting out in business, which route should you go: Developing and selling a product or providing services? The two approaches are fundamentally different. Developing a product sounds great: High growth, high margins, less stress, chances for taking on venture capital, etc. But what is it really like, especially when you are starting out? We invited someone on the show that has been doing both, growing a service business model and now branching out by developing a new software-as-service (SaaS) business. We are speaking with Max Louis, a web agency owner from the South East UK. He and ..read more

How to Research Your Market and Launch a Winning and Scalable Product Struggling to assess the requirements of your market? And to launch a product that will build you your own tribe of raving fans? We speak with Lead Venture Architect, BCG Digital Ventures, Siddika Jaffer who shares with us her thoughts on product-market fit, and differentiation. You will learn how you can adopt a scientific approach to finding the right product. We start this show by attempting to answer a question that most start-ups struggle with – How do you find a good product-market fit? How can you find a product or se ..read more

Revenue Operations, also called RevOps helps companies find new sales and growth opportunities by optimizing several functions across the business. It’s quiet a new discipline that has found great resonance in Silicon Valley, seeing growth as an interplay of marketing, sales, customer success and operations. In simple terms, RevOps, helps companies grow revenue with new customers as well as strengthening existing customer relationships.  In this podcast episode we speak with Jason Reichl, RevOps expert and founder of GoNimbly, a company that advises businesses on Revenue Operations with ..read more

How Focus and “Quick Thinking” Helped Us Chalk Up Some Incredible Wins 2020 was a watershed year for the digital marketing industry. There were some agency owners who managed to score massive wins even as others struggled to adapt. In this episode, Waseem and Chris bring to you their distilled wisdom on mindset, adaptability, and growth hacking. When the pandemic struck, and the world first went into lockdown, Christopher found himself overwhelmed by all the disarray. The startup and business scene in London has been shaken up and he shares how quickly he had to find a new office within 10 day ..read more