This podcast is all about how a simple change could lead to 2x increase in average order value and reduced the cost in half. If you like this episode then: Connect with Toby Winch And check out my newsletter where I share tactical content to improve your paid marketing: https://www.blog.theperformers.io ..read more

You can also read these lessons here: If you want these lessons in text: https://twitter.com/Aazarshad/status/1414585344058564611 Join my newsletter where I share marketing frameworks I learn and I ask my guests to share it too: https://aazarshad.com/newsletter/ Join the paid social mastermind here: https://forms.gle/a7m2G4bQGueFdLWV6 ..read more

In this episode, Daphne broke down her process how she increased her company's conversion rate. Below are some timestamps: 00:59 - A bit about Daphne's growth background 03:22 - The heights story of increasing 300% conversion rate 12:03 - How they drilled down 16 to 3 key value props 13:38 - How churned customers helped 15:35 - How founders were a key persona and why they should not have ignored it. 9:22 - 3 key mental models from this story Show notes Daphne's LI profile 300% increase article My LI and Twitter if you wanna connect ..read more

Hey there! This is my story about growing Twitter organic socials. Very tactical and mental models based. Please reach out on Twitter if you have any questions regarding this. Key Links How To Take Over The World Podcast (Give it a listen) Follow Ben (his tweets are REALLY good) Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discoun ..read more

In this episode, I asked Katelyn Bourgoin to share in-depth details regarding consumer psychology and triggers. Here's what we've discussed: 1:44: Kate's startup experience and mistakes she wants you to avoid 11:07: Should copywriting be based on Jobs-To-Be-Done or benefit-led or outcome-led? 15:05 - Which 4 questions do you need to figure out buyer psychology & triggers? 21:31 - How I applied her 4 questions and my results 33:30 - How to ask questions that lead to insights 37:84 - Rapidfire round Key links: There are only 4 questions you *really* need to answer to get started Reach out t ..read more

In this episode, I cover my story of how I grew Synthesis with Facebook Ads. Important, I would not have been able to do without Badal's help. This podcast is interesting because we cover A-Z of Facebook Ads which I feel like many people charge $2000-$3000 for it. Some questions we also covered:  How do you approach a Facebook campaign at the early stages? How many campaigns, ad sets, and creatives basedTofu, Mofu, and Bofu?  What kind of ad objectives I should run on this? What are some powerful ad targeting ideas? How much budget an ad campaign should have? Common mistakes adverti ..read more

Hey! Amazing people, Give this a listen and reach out to me at aazar@aazarshad.com or Twitter or LinkedIn ..read more

In this episode, we covered a short story about how Aggelos Mouzakitis turned one insight into a million-dollar campaign idea. Links: Connect with Aggelos Check out Growth Sandwhich agency ..read more

In this episode, we dive into Steph Smith's growth marketing career lessons, mental models, and stories. 2:29 - How growth marketing & chess are very similar 5:58 - The whacky path to growth marketing but with the right mindset 9:33 - Key mental model learned with paid ads 17:25 - Generalist vs specialist debate 21:54 - Growth experiments with Trends newsletter 27:27 - How to be ahead with influencer marketing 32:53 - Copywriting mental model from Sam Parr 33:35 - Product-Led Growth experiment at Trends 41:21 - Side hustle mental models and lessons (how to do it right) Key Links Stephsmit ..read more

In this episode, Steffen Hedebrandt - The CEO of DreamData.io shared his two big mistakes regarding revenue attribution you should never do. We talked about: 2:35 - How attributing the device wrongly led to a growth fiasco 6:20 - How investing in SEO "seemed" like a bad idea but it worked. 13:03 - How to think about B2B attribution 16:41 - How Gorgias took advantage of DreamData to get $2Mn of additional revenue 19:27 - What's working for DreamData currently as B2B SaaS company? 21:51 - Rapidfire round Key Links Connect with Steffen to learn B2B Revenue Attribution Check out DreamData How Gor ..read more