ttps://youtu.be/bkkJnuIDLl4 Why did you get involved in esports? What was your entry point and what is your current role?: I view esports as a terrific way to engage a vibrant community and audience for fundraising. My entry point was watching the Starcraft championships in South Korea. As a video gamer, it’s awe-inspiring to see stadiums filled with people who want to watch a competitive video game tournament. Currently, I serve as the livestream gaming SME at Doctors Without Borders USA. Why did you decide to become a member of ESTA?: I felt that the ESTA’s wealth of experience in esports co ..read more

After having a great run in the corporate world, working for great companies like Schweppes, Dr. Pepper, Cadbury, and Southwest Airlines, and reaching the managerial level at many of them, Dr. Clinton Purtell felt he needed to give something back to society. His endless curiosity and a massive appetite for learning led him to the academic space where he found fulfillment as an educator, mentor, and career facilitator.  Clinton Purtell, Ph.D., is a Professor of Entrepreneurship and Strategy, Director of External Relations, UNT Frisco/New College at the University of North Texas, and a dea ..read more

Welcome back! We are still at the Esports Next Conference, and today, our MVP, Megan Van Petten and Bubba Gaeddert, have a conversation about how the event is going so far.  Their conversation revolves around the networking opportunities of events like this and why it is essential to know that it is not a “one-and-done”; encounters and conversations should aim for long-lasting business relationships. They also talk about the fantastic panels they’ve attended so far and much more.  Visit the Esports Trade Association website: https://esportsta.org/ Full Episode Breakdown: 1:13 – Mega ..read more

In the conversation about connecting marginalized communities and sports, exposure seems to be one of the best options. LaDondra Wilson, Dallas Wings’ VP of Social Responsibility, believes that kids can’t believe in what they can’t see. The Wings and Panther City Lacrosse Club regularly take kids from these communities to the games to gain first-hand experience with the product.  LaDondra believes that it is not only about visiting schools once in a while and telling them what it is about but also about checking schools periodically and ensuring they have the right equipment.  Our g ..read more

Jake Trobough has a unique entry into the world of gaming and esports. He loved playing, and taking a chance on a trip to New York helped him to launch into professional player status. Since then he worked in finance and then found is way back to esports by working with the Rokker and Version1 as their Director or Esports Strategy. He and Rebecca talk about what’s next for esports, why it’s so important for players to build their own personal brand, what long-term success looks like for players, and how to build partnerships with brands that last. Interested in learning more about Jake, connec ..read more

The transition from the military to the business world is neither easy nor happens magically. Kevin B. Wooton, former Brigadier General of the US Air Force, had to arm himself with patience, willingness to have an open mind and a deep understanding of the different markets.  Kevin B. Wooton is the Principal at Wooton Consulting Group, LLC. He has extensive experience in cybersecurity, cyber intelligence, and information technology arenas. During his time in the military, General Wooton, as Principal Deputy Director, participated in space lift and range operations, nuclear event detection ..read more

ttps://youtu.be/bkkJnuIDLl4 Why did you get involved in esports? What was your entry point and what is your current role?: I view esports as a terrific way to engage a vibrant community and audience for fundraising. My entry point was watching the Starcraft championships in South Korea. As a video gamer, it’s awe-inspiring to see stadiums filled with people who want to watch a competitive video game tournament. Currently, I serve as the livestream gaming SME at Doctors Without Borders USA. Why did you decide to become a member of ESTA?: I felt that the ESTA’s wealth of experience in esports co ..read more

Scott Cole has the ultimate story of saying yes, taking chances, and going for what he wanted, even when it meant taking pay cuts and entering unknown territory to land his dream jobs. It all ended up paying off as Scott now has the opportunity to work with brands like ESPN, the NFL, NBA, and many more, plus work within the world of esports as a broadcaster. In this episode of The Future of Marketing in Esports, Scott joins Rebecca to talk about his journey, and where many content creators get in wrong when it comes to expectations and numbers. He also talks about how saying ‘yes’ was one of t ..read more

After having a great run in the corporate world, working for great companies like Schweppes, Dr. Pepper, Cadbury, and Southwest Airlines, and reaching the managerial level at many of them, Dr. Clinton Purtell felt he needed to give something back to society. His endless curiosity and a massive appetite for learning led him to the academic space where he found fulfillment as an educator, mentor, and career facilitator.  Clinton Purtell, Ph.D., is a Professor of Entrepreneurship and Strategy, Director of External Relations, UNT Frisco/New College at the University of North Texas, and a dea ..read more

Welcome back! We are still at the Esports Next Conference, and today, our MVP, Megan Van Petten and Bubba Gaeddert, have a conversation about how the event is going so far.  Their conversation revolves around the networking opportunities of events like this and why it is essential to know that it is not a “one-and-done”; encounters and conversations should aim for long-lasting business relationships. They also talk about the fantastic panels they’ve attended so far and much more.  Visit the Esports Trade Association website: https://esportsta.org/ Full Episode Breakdown: 1:13 – Mega ..read more