Report unveils the latest trends, challenges, and opportunities shaping the niche B2G PR industry    WASHINGTON, April 24, 2024 – Boscobel Marketing Communications, the D.C.-area PR firm exclusively serving government contractors, announced today the release of its second annual report on government contracting journalism. The State of GovCon Journalism Survey 2024 explores emerging trends and critical insights within the industry and their impact on marketing to the government.   “In a space as intricate and dynamic as government contracting, it’s critical to understand th ..read more

The Space Foundation’s 39th annual Space Symposium wrapped up on April 11 after four days of collaborating, innovating, and educating. With a theme of “Accelerating Momentum and Unity,” the premier space industry event welcomed more than 10,000 attendees representing all sectors of the space community, including government entities and GovCons. Taking place at The Broadmoor Hotel in Colorado Springs, Colorado, the symposium included an exhibit hall with more than 300 exhibitors presenting the latest in space-centric and -supportive inventions. A bonus at the event this year: It overlapped with ..read more

Photo credit: NAVAIR – Rear Admiral Stephen Tedford, executive officer of PEO (U&W) The Navy League of the United States hosted its 59th annual Sea-Air-Space Exposition from April 8-10 at the at the Gaylord National Resort and Convention Center in National Harbor, Maryland. The event is the country’s largest maritime expo and typically attracts about 16,000 attendees, including the U.S. defense industrial base, American companies and military decision-makers, to discuss what’s needed to ensure that the U.S. sea services maintain their edge. The event also includes an exhibition hall of a ..read more

Challenge Electrosoft Services (Electrosoft) was founded in 2001 by CEO Dr. Sarbari Gupta to deliver IT services to federal agencies. Within the first year, the company secured its first prime contract and two subcontracts. Over the next 19 years, the company systematically grew into a team of more than 100 employees providing a diversified set of technology solutions and services, including cybersecurity. Leadership of the well-respected company had a clear growth vision. They also wanted a public relations and marketing partner to help elevate brand awareness with custo ..read more

Originally published in Washington Technology on August 28, 2023   2023 marks the 30th annual edition of the Washington Technology Top 100, a ranking of the largest technology and services government contractors. Which means, Boscobel has been tracking and analyzing the slogans of the Top 100 for more than 15 years. The short, memorable phrases are meant to elicit an emotional response – a favorable impression – from customers and partners. Some share a company’s mission or vision. Others are more aspirational, communicating a brand promise, company positioning, or customer value. Viewed ..read more

Reproduced with permission from © Copyright 2024 The Bureau of National Affairs, Inc. www.bloombergindustry.com An inflection point can dramatically change the trajectory of a government contractor’s business. Changes to the business strategy, graduation from small business set-aside status, a new executive leader, or an acquisition can accelerate the company brand and growth if the transition is executed well. Such decisive moments often prompt a brand review and refresh. Why is rebranding important? If there is a rebrand, what is the right timing? (Is it ever too late?) Here’s how to know wh ..read more

The 38th annual TechNet Indo-Pacific conference welcomed military and GovCon experts to discuss the theme “Accelerate Indo-Pacific Innovation.” With many eyes on this theater, given current tensions with China, thousands of attendees met November 7-9 at the Hilton Hawaiian Village in Honolulu to tackle important issues presented by military leaders and to see potential solutions presented by almost 300 exhibitors. Cosponsored by AFCEA International and AFCEA Hawaii, TechNet Indo-Pacific is the largest event in the Pacific Rim focusing on defense issues, including cyber operations, data-readine ..read more

Credit: MilSat Symposium Space defense experts gathered Oct. 19-20 for the annual MilSat Symposium 2023. The two-day conference connects members of the armed forces with industry to discuss matters of top concern and ways they can work together to address them. About 600 decision-makers and more than 60 exhibitors were on hand at the Computer History Museum in Mountain View, California.   A United Front – in Purchasing   Space Systems Command (SSC) is making the most of foreign military sales, co-development of capabilities, and working with the space industrial base worldwide to c ..read more

After three days of showcasing Army capabilities and discussing needs for additional ones, the Association of the U.S. Army (AUSA) Annual Meeting and Exposition wrapped up on Oct. 11. The event is the largest land power exposition and professional development forum in North America. AUSA’s new logo, inspired by World War II Army Rangers who scaled the cliffs in Pointe du Hoc in Normandy, France. (Credit: AUSA) AUSA, a nonprofit educational and professional development association, welcomed more than 33,000 attendees, including Regular Army, Guard, Reserve, civilians, and family members, to t ..read more

The biennial Defence and Security Equipment International (DSEI) returned this year to London’s ExCel center as the biggest in the exhibition’s 24-year history, welcoming more than 2,800 suppliers and 230-plus new exhibitors. With a theme of “Achieving an Integrated Force,” it highlighted the need to integrate across air, cyber, space, land, sea and electromagnetic activities to build a modern force.  New to this year’s show, which ran from Sept. 12 to 15, was a series of so-called DisTec Trails on the exhibition floor designed to help attendees navigate disruptive technology showcases by ..read more