Season 4: Episode 9: Revolutionizing Sales Meetings - Consistency, Content, and Commitment
Dealer Process Secrets
by Philip J. Cheatham
1w ago
In Season 4, Episode 9 of the Dealer Process Secrets Podcast, the dynamic trio of Brian Steele, Sterling Brown, and Philip Cheatham unite to unpack the transformative power of effective sales meetings. This episode is a treasure trove of insights, focusing on the why, what, and how of conducting sales meetings that not only inspire but also drive consistent performance across sales teams. The hosts delve into the anatomy of impactful meetings, starting from the foundational elements to the execution of strategies that ensure every meeting is a stepping stone towards achieving sales excellence ..read more
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Season 4: Episode 8: The Gross Mastery Blueprint with Philip Cheatham
Dealer Process Secrets
by Philip J. Cheatham
1w ago
In this groundbreaking episode of the Dealer Process Secrets Podcast, we're thrilled to welcome Philip Cheatham for a deep dive into the critical art of holding gross in automobile transactions. Touted as the most intense and informative episode yet, Philip elucidates the advanced negotiation strategies that can make or break deals at the closing table. This episode isn't just about closing; it's a comprehensive guide on how to maximize profitability in every transaction. Philip shares his expertise on managing margins, customer interaction techniques, and the pivotal mindset shifts necessary ..read more
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Season 4: Episode 7: Carving Success in the Car Business: Coachability, Challenges, and Dress Codes Unraveled
Dealer Process Secrets
by Philip J. Cheatham
2w ago
In Season 4, Episode 7 of the Dealer Process Secrets podcast, hosts Philip Cheatham, Brian Steele, and Sterling Brown dive deep into the roots of their success in the car business. Philip shares the impact of being coachable on his career trajectory, emphasizing the importance of openness to learning and adapting. Sterling, on the other hand, discusses his strategy of identifying inefficiencies and what's not working as a pivotal step towards success. The episode then shifts gears to a lively debate on dress codes within the dealership environment, with each host offering their unique perspect ..read more
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Season 4:Episode 6: The Art of Less: Maximizing Impact in Closing Transactions
Dealer Process Secrets
by Philip J. Cheatham
2w ago
**Dealer Process Secrets Podcast: Season 4, Episode 6 - "The Art of Less: Maximizing Impact in Closing Transactions"** In this transformative episode of Dealer Process Secrets, join hosts Philip Cheatham, Brian Steele, and Sterling Brown as they delve into the nuanced strategy of "speaking less, doing less, and getting more" within the context of closing transactions. Episode 6 of Season 4, titled "The Art of Less: Maximizing Impact in Closing Transactions," is a masterclass in the power of restraint and active listening in sales environments. **Key Episode Highlights:** - **Listening More ..read more
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Season 4: Episode 4: Amazon's Getting in the Car Business!
Dealer Process Secrets
by Philip J. Cheatham
1M ago
?? **Dealer Process Secrets Season 4: Episode 4: Amazon’s Getting in the Car Business** ?? In this groundbreaking episode, join the powerhouse trio of Philip Cheatham, Brian Steele, and Sterling Brown as they dive deep into the seismic shift happening in the auto industry with Amazon's entrance into car sales. This episode isn't just about the what; it's about the how and the why behind Amazon's move, its impact on traditional dealerships, and what it means for the future of car buying and selling. The discussion doesn't stop there. Our experts will dissect the Carvana model, exploring the i ..read more
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Season 4: Episode 3: Why I Don't Go To NADA
Dealer Process Secrets
by Philip J. Cheatham
1M ago
Philip Cheatham, Brian Steele & Sterling Brown talk about the good the bad and the who knows what concerning attending the NADA conference. Support the show ..read more
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Season 4: Episode 2: Manufacturer Controlling too much?
Dealer Process Secrets
by Philip J. Cheatham
1M ago
Philip Cheatham, Sterling Brown & Brian Steele discuss all the manufacturers control and the good the bad and the BS of it.  Support the show ..read more
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Season 4: Episode 1: Put Your Credit Union Out of Business
Dealer Process Secrets
by Philip J. Cheatham
1M ago
Philip Cheatham & Brian Steele discuss the the larger impact Credit Unions are having on our longer term customer retention.  Support the show ..read more
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Season 3: Episode 2 "Desire"
Dealer Process Secrets
by Philip J. Cheatham
8M ago
Listen to Philip, Brian and Sterling discuss "Desire" and importance in how to be an effective leader.  Support the show ..read more
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Episode 61: F+I Pay; Facebook Question
Dealer Process Secrets
by Philip J. Cheatham
8M ago
Philip, Sterling & Brian are back for a 3rd season discussing F+I pay and more! Support the show ..read more
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