In this pivotal episode of "Dealer Process Secrets," hosts Philip Cheatham, Sterling Brown, and Brian Steele reveal the strategies that can propel you to the number one spot in sales or finance at your dealership. Titled "Reaching the Summit: Become #1 in Sales and Finance," our experts share their firsthand experiences and the advanced techniques that helped them dominate their fields. The discussion spans from mastering the art of the deal, enhancing client trust, and using sophisticated financial acumen to close sales effectively and maximize profits. They also cover the importance of adapt ..read more

In "Dealer Process Secrets" Season 4, Episode 12, hosts Philip Cheatham, Brian Steele, and Sterling Brown delve into the intricate world of interviewing a salesperson for a dealership, offering listeners a dynamic and multifaceted discussion. This episode stands out for its unpredictable journey through various topics related to sales, hiring practices, and the nuanced art of dealership management. The conversation frequently veers off into unexpected territories, providing a rich, entertaining, and educational experience.The episode kicks off with the trio sharing their own experiences and st ..read more

"Dealer Process Secrets" Season 4, Episode 11, titled "Don’t Be Insane," features an insightful discussion led by Philip Cheatham, Brian Steele, and Sterling Brown. This episode delves into a critical issue that plagues many dealerships: the cycle of repetitive strategies and the expectation of different results, a practice that epitomizes the famous definition of insanity. The hosts explore various common practices within the dealership environment that, despite being widely adopted, fail to yield the anticipated improvements or profits. They challenge the status quo by questioning these entr ..read more

In Season 4, Episode 9 of the Dealer Process Secrets Podcast, the dynamic trio of Brian Steele, Sterling Brown, and Philip Cheatham unite to unpack the transformative power of effective sales meetings. This episode is a treasure trove of insights, focusing on the why, what, and how of conducting sales meetings that not only inspire but also drive consistent performance across sales teams. The hosts delve into the anatomy of impactful meetings, starting from the foundational elements to the execution of strategies that ensure every meeting is a stepping stone towards achieving sales excellence ..read more

In this groundbreaking episode of the Dealer Process Secrets Podcast, we're thrilled to welcome Philip Cheatham for a deep dive into the critical art of holding gross in automobile transactions. Touted as the most intense and informative episode yet, Philip elucidates the advanced negotiation strategies that can make or break deals at the closing table. This episode isn't just about closing; it's a comprehensive guide on how to maximize profitability in every transaction. Philip shares his expertise on managing margins, customer interaction techniques, and the pivotal mindset shifts necessary ..read more

In Season 4, Episode 7 of the Dealer Process Secrets podcast, hosts Philip Cheatham, Brian Steele, and Sterling Brown dive deep into the roots of their success in the car business. Philip shares the impact of being coachable on his career trajectory, emphasizing the importance of openness to learning and adapting. Sterling, on the other hand, discusses his strategy of identifying inefficiencies and what's not working as a pivotal step towards success. The episode then shifts gears to a lively debate on dress codes within the dealership environment, with each host offering their unique perspect ..read more

**Dealer Process Secrets Podcast: Season 4, Episode 6 - "The Art of Less: Maximizing Impact in Closing Transactions"** In this transformative episode of Dealer Process Secrets, join hosts Philip Cheatham, Brian Steele, and Sterling Brown as they delve into the nuanced strategy of "speaking less, doing less, and getting more" within the context of closing transactions. Episode 6 of Season 4, titled "The Art of Less: Maximizing Impact in Closing Transactions," is a masterclass in the power of restraint and active listening in sales environments. **Key Episode Highlights:** - **Listening More ..read more

?? **Dealer Process Secrets Season 4: Episode 4: Amazon’s Getting in the Car Business** ?? In this groundbreaking episode, join the powerhouse trio of Philip Cheatham, Brian Steele, and Sterling Brown as they dive deep into the seismic shift happening in the auto industry with Amazon's entrance into car sales. This episode isn't just about the what; it's about the how and the why behind Amazon's move, its impact on traditional dealerships, and what it means for the future of car buying and selling. The discussion doesn't stop there. Our experts will dissect the Carvana model, exploring the i ..read more

Philip Cheatham, Brian Steele & Sterling Brown talk about the good the bad and the who knows what concerning attending the NADA conference. Support the show ..read more

Philip Cheatham, Sterling Brown & Brian Steele discuss all the manufacturers control and the good the bad and the BS of it.  Support the show ..read more